4.7
Ekonomi & Business
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
• Reciprocation • Commitment and Consistency • Social Proof • Liking • Authority • Scarcity • Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Supplemental enhancement PDF accompanies the audiobook.
© 2021 HarperAudio (Ljudbok): 9780063097797
Utgivningsdatum
Ljudbok: 4 maj 2021
4.7
Ekonomi & Business
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini’s Principles of Persuasion:
• Reciprocation • Commitment and Consistency • Social Proof • Liking • Authority • Scarcity • Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Supplemental enhancement PDF accompanies the audiobook.
© 2021 HarperAudio (Ljudbok): 9780063097797
Utgivningsdatum
Ljudbok: 4 maj 2021
Kliv in i en oändlig värld av stories
Helhetsbetyg baserat på 99 betyg
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Visar 4 av 99
Adrian
6 juli 2023
Galet bra, mycket att ta in och bearbeta. Ett måste för dem som jobbar med sälj-marknadsföring.
Linus
30 nov. 2023
Really nice book! It was a bit too long and sometimes hard to stick to because it was so much Info but it was really good and got many aha moments! Recommend! 4,6/5
Amelia
10 mars 2023
Good content but very extended.
Per
25 feb. 2023
Otrolig bok! Så många nya insikter, grundade på vetenskap, levererade på ett lättillgängligt och underhållande sätt.
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