4.3
Ekonomi & Business
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
© 2014 Ascent Audio (Ljudbok): 9781469092317
Utgivningsdatum
Ljudbok: 1 oktober 2014
Taggar
4.3
Ekonomi & Business
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
© 2014 Ascent Audio (Ljudbok): 9781469092317
Utgivningsdatum
Ljudbok: 1 oktober 2014
Taggar
Kliv in i en oändlig värld av stories
Helhetsbetyg baserat på 8 betyg
Smart
Informativ
Inspirerande
Ladda ner appen för att vara med i snacket och lämna recensioner.
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