$700 Billion Bailout

Many people are both alarmed and confused by what they've heard about the '$700 billion bailout. They're worried about their savings, their jobs and their homes. This audio provides an understandable analysis on how the bailout bill impacts you, and offers 'to do' or 'not to do' steps for you to follow. It is a must have for all investors. Best selling author Paul Muolo has been reporting and writing on the mortgage crisis for some two decades and brings his seasoned and skeptical approach to his work. He has access to the key players in the banking, mortgage and Washington world, often breaking 'scoops' before other journalists. Here, Muolo offers an unbiased view on how Wall Street got mixed up in the world of mortgages, and unravels what was going on behindthe scenes in the housing and mortgage industry for much of the past decade. In his analysis of the controversial Emergency Economic Stabilization Act, Muolo explains in easy to understand language what the bailout bill means for individuals and answers such questions as: What does the bill say, exactly? Who is making decisions about how the $700 billion will be spent, and what does it mean now that the government is investing directly in our banks? Who's footing the bill? What is the impact on homeowners, businesses, retirement, and taxes? Where do I put my money in the meantime? Muolo shows both the challenges and opportunities of the credit crisis and proposed bailout, including its impact on: Mortgages: While rates may be lower, there will be more fees. Lenders will be more cautious in lending, and people who cannot meet their mortgages are likely to lose these homes. This may create 'contrarian' plays in foreclosures and vacation homes. Stocks and Other Investments: Is now the time to get into the stock market or is it safer to stick with CDs, bonds, and gold? Författare: Paul Muolo

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

168 Hours

There are 168 hours in a week. This book is about where the time really goes, and how we can all use it better. It's an unquestioned truth of modern life: we are starved for time. With the rise of two income families, extreme jobs, and 24/7 connectivity, life is so frenzied we can barely find time to breathe. We tell ourselves we'd like to read more, get to the gym regularly, try new hobbies, and accomplish all kinds of goals. But then we give up because there just aren't enough hours to do it all. Or else, if we don't make excuses, we make sacrifices. To get ahead at work we spend less time with our spouses. To carve out more family time, we put off getting in shape. To train for a marathon, we cut back on sleep. There has to be a better way and Laura Vanderkam has found one. After interviewing dozens of successful, happy people, she realized that they allocate their time differently than most of us. Instead of letting the daily grind crowd out the important stuff, they start by making sure there's time for the important stuff. They focus on what they do best and what only they can do. When plans go wrong and they run out of time, only their lesser priorities suffer. It's not always easy, but the payoff is enormous. Vanderkam shows that it really is possible to sleep eight hours a night, exercise five days a week, take piano lessons, and write a novel without giving up quality time for work, family, and other things that really matter. The key is to start with a blank slate and to fill up your 168 hours only with things that deserve your time. Of course, you probably won't read to your children at 2:00 am, or skip a Wednesday morning meeting to go hiking, but you can cut back on how much you watch TV, do laundry, or spend time on other less fulfilling activities. Vanderkam shares creative ways to rearrange your schedule to make room for the things that matter most. 168 Hours is a fun, inspiring, practical guide that will help men and women of any age, lifestyle, or career get the most out of their time and their lives. Författare: Laura Vauderkam

Uppläsare: Elizabeth London

Förlag: Gildan Media Corp

29 Leadership Secrets from Jack Welch

Jack Welch har tagit död på många grundmurade uppfattningar om hur företag ska ledas. Hans kärnfulla, osminkade riktlinjer för hur man leder ett företag har inspirerat företagsledare i hela världen. Varje chef, från varje företags topp och neråt, har något att lära av dem. Författare: Robert Slater

Uppläsare: Kontentan

Förlag: Kontentan

30 sätt att göra affär

30 sätt att göra affär är perfekt att lyssna på innan du går in på kundbesöket eller ringer avslutssamtalet. Precis när du måste få upp modet att våga avsluta. Vill DU bli säljaren som kan vända nej till JA, genom att ta många avslut utan att kunden blir arg? I 30 sätt att göra affär får du lära dig allt om avslutsteknik. Du får 30 olika avslutsmetoder presenterade genom säljdialoger mellan säljare och kund, som du snabbt anpassar och använder direkt, så att kunderna köper oftare och mer. Följer du bokens råd ökar din försäljning dramatiskt. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

365 dagar av möjlighter

 Inspirationsföreläsning med Max Söderpalm. Författare: Max Söderpalm

Uppläsare: Max Söderpalm

Förlag: Soderpalm Publishing

A Hedge Fund Tale of Reach and Grasp

A Hedge Fund Tale of Reach and Grasp recounts the ecstasy and the agony of investors in the hubris filled years of the great secular bull market and the terrors of the financial collapse. It is a story of personal and investment triumph and tragedy in the tradition of An American Tragedy and Bonfire of the Vanities. Though the tale is fiction, it is faithful to the actual market events of the decade of hedge fund madness and the ensuing destruction in the great bear market of 2007–2009 and its aftermath. In A Hedge Fund Tale of Reach and Grasp, the former top ranked global strategist for Morgan Stanley, and now a hedge fund manager, expertly weaves fact and fiction to describe how the mysterious world of hedge funds and the people who run them really works. It is the story of how the brilliant but toxic interaction of brains, intensity, raw ambition, hubris, and greed combined with the “perform or perish” creed to fuel the egregious excesses and, eventually, contribute to the bursting of the stock market and financial bubbles. Lifestyles, portfolios, and loves were recklessly leveraged creating stunning excesses, but when the world turned, it wasn't just proud fortunes that were lost; relationships and souls were ravaged as well. There is a compelling, but tragic, love story here about two people who celebrated love as a solution to spiritual isolation. The novel is also an investment chronicle, a tragic saga of how all brilliant performance is transitory and how, unfortunately, there is no stock market strategy that works forever and that too much money can't spoil. The protagonist is Joe Hill, an authentic American hedge fund success story if there ever was one, who came from nowhere, reached for heaven, and momentarily grasped it. Joe Hill isn't the typical Wall Street whiz kid sporting an Ivy League education. Born on the wrong side of the tracks in rural Virginia, Joe had to work for everything he wanted. And he wanted it all. A masterful mix of fact and fiction, A Hedge Fund Tale of Reach and Grasp is the inside, rags to riches story of one man's American dream that became the world's financial nightmare. Författare: Barton Biggs

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

A Primer on Money, Banking, and Gold

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity—which have forewords by financial luminaries and new introductions by the author—you can enjoy some of the best of Bernstein in his earlier Wall Street days. With the proliferation of financial instruments, new areas of instability, and innovative capital market strategies, many economists and investors have lost sight of the fundamentals of the financial system—its strengths as well as its weaknesses. A Primer on Money, Banking, and Gold takes you back to the beginning and sorts out all the pieces. Peter Bernstein skillfully addresses how and why commercial banks lend and invest, where money comes from, how it moves from hand to hand, and the critical role of interest rates. He explores the Federal Reserve System and the consequences of the Fed's actions on the overall economy. But this book is not just about the past. Bernstein's novel perspective on gold and the dollar is critical for today's decision makers, as he provides extensive views on the future of money, banking, and gold in the world economy. This illuminating story about the heart of our economic system is essential reading at a time when developments in finance are more important than ever. Författare: Peter Bernstein

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Absolutely Small

Our intuition about how things should behave is usually right in the everyday world. We see the baseball soar in the air, arc, drop, and lie stationary on the ground. Through data gathered by our senses and basic knowledge of the laws of classical mechanics, the motion of a ball makes perfect sense. But enter the world of the tiniest particles on earth—the motion of electrons, the shapes of molecules—and everything we think we know about the world radically changes. To understand what's really happening in the world around us, to comprehend the mysterious, counterintuitive science of the small, we must take a quantum theory view of nature. Like no other book before it, Absolutely Small makes the inherently challenging field of quantum theory understandable to nonscientists, without oversimplifying and without bogging down in complicated math. Written by an award winning professor at Stanford University, the book uses clear explanations and real world examples instead of dense equations to help you understand: • Why strawberries are red and blueberries are blue • How particles can change from “mixed states” to “pure states” based solely on observation • How a single photon can be in two places at the same time • Why quantum matter sometimes acts like particles, and other times like waves • Why a piece of metal will glow red when it is hot, and turn blue when it's even hotter • What makes salt dissolve in water, while oil does not, and much more In the tradition of Stephen Hawking and Lewis Thomas, but without the rigorous mathematical requirements, Absolutely Small demystifies the fascinating realm of quantum physics and chemistry, complete with compelling accounts of the scientists and experiments that helped form our current understanding of quantum matter. Challenging without being intimidating, accessible but not condescending, Absolutely Small develops your intuition for the nature of things at their smallest and most intriguing level. Författare: Michael Fayer

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

And the Clients Went Wild

When you think of a great business, you often think of its clients. They're not just happy customers; they're raving fans who'll take time out of their day to tell you or anyone within range just how much they love that business. They'll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super fans like this? Do you want them? If so, . . . And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word of mouth will drive your growth to exponential levels. Focusing on the practical—what's worked for a wide range of businesses—and employing an eclectic mix of methods, platforms, and technologies, this go to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy. And the Clients Went Wild! reveals how: • A gas station—yes, a gas station—differentiated itself and created a loyal following • A highly successful small business was started with less than $1,000 . . . and smart partnerships • Product awareness goes viral in the hands of the right “connectors” • Effective client communication built an entire financial services business • Superior execution accomplishes marketing miracles every day • Businesses get celebrity status with their customers by taking advantage of current events and hot topics • You can use social media and traditional media separately and together to build excitement and win fans over There's a difference between feeling okay about a business and feeling complete, wild enthusiasm for it. If you want your customers to talk up your business at every opportunity, generate lasting word of mouth and highly valuable referrals . . . And the Clients Went Wild! is the only marketing playbook you need. Start using its proven game plan today, and discover just how powerful your biggest fans can be! Författare: Maribeth Kuzmeski

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Artful Persuasion

Hur övertygar du en kallsinnig kund? Säljer dina idéer till en skeptisk styrelse? Får arga antagonister att gå på din linje eller chefen att ge dig påökt? Konsten att övertyga kan alla lära sig. Författare: Harry Mills

Uppläsare: Kontentan

Förlag: Kontentan

Attention! This Book Will Make You Money

What's the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need. Whether you're starting a business, expanding or revamping an existing one, or just hunting for the latest marketing techniques, Attention! This Book Will Make You Money provides you with a complete online toolbox for bringing in the customer traffic you want—the kind that boosts your brand while driving revenue and profits. In easy, bite size sections, Attention! This Book Will Make You Money gives you winning techniques and strategies including: • Creating a compelling hook • Maintaining a good brand name online • Going from idea to success in 8 hours • 26 ways to generate killer ideas • 3 truths for coming up with great ideas • Making money from online videos • Making money with social media • Getting and keeping subscribers • The universal truths of selling on the Web Filled with case studies, references, and proven examples of what works online, Attention! This Book Will Make You Money is your one stop road map for success in today's social Web marketplace. Författare: Jim Kukral

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Attract Money Now

AT LAST! The Breakthrough Proven New Way to ATTRACT MONEY NOW Guaranteed! Need money? Attract Money Now is the perfect blueprint for breaking free from debt, lack, struggle and fear. This is the exact same blueprint Dr. Joe Vitale used to go from a homeless nobody to a multimillionaire celebrity. It is a spiritual and practical system that will work for YOU. In this inspiring new audio book, Dr. Joe Vitale—bestselling author and star of the hit movie The Secret—walks you through his easy system for attracting money using the Law of Attraction and Law of Right Action. Attract Money Now reveals an easy, proven, 7 step formula you can use today to begin attracting money, getting out of debt, and ending the struggle once and for all. Dr. Vitale's system has nothing to do with real estate, investing, or saving for a rainy day. Instead, Attract Money Now reveals a spiritual and practical way to erase limiting beliefs, do what you love, and get into the cash flow that makes life easy and luxurious for all. You'll learn: • The proven 7 step formula to attract money FAST that will work for YOU • How to conquer key hidden beliefs that are pushing money away from you • How to use the proven “tapping” technique to get cash flowing fast • One of the best kept secrets of the wealthy for attracting money easily • How the rich think differently than you regarding money • A brand new secret for spending in a sway that leads to attracting money • The two little known levels for asking for money—that always works • How to set up multiple streams of income based on doing what you love • The one thing to do that will ALWAYS lead to more money • 29 ways to attract money NOW! You'll love listening to this refreshing audio book that frees you to have the life you want—for yourself, your family, and the world. Dr. Vitale says, “If you want the world to be happier, contribute one happy, healthy and wealthy person t it: YOU. One person at a time, we can transform the planet.” Listen to Attract Money Now and discover the secret of being free! Författare: Joe Vitale

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Bank On Yourself

Would You Like to Substantially Increase the Wealth You Have Available to Use and Enjoy Throughout Your Lifetime—Without Gambling Your Hard Earned Money in Stocks, Real Estate, or Other Risky Investments? As the prospect of a secure financial future and a comfortable retirement becomes increasingly remote for many, and experts are concluding that conventional investing and financial planning strategies aren't working, Pamela Yellen reveals an extraordinary, little known but time tested method for growing wealth safely and predictably, even when the stock and real estate markets and other investments tumble. In this audio book, Yellen reveals the secrets to taking back control of your financial future that Wall Street, banks, and credit card companies don't want you to know. You'll discover how to: • Have a rock solid financial plan and a predictable retirement income that can last as long as you do—with no luck, skill or guesswork required • Turn your back on the stomach churning twists and turns of the stock and real estate markets • Get back every penny you pay for your cars, vacations, home repairs, business equipment, a college education, and other major purchases, so you can enjoy more of life's luxuries today without robbing your nest egg! (The average family could increase their lifetime wealth by $500,000 to $1,000,000 or more using this method, without the risk or volatility of stocks and real estate) • Become your own source of financing and recapture the interest you pay to banks and finance companies—reduce or eliminate the control those institutions have over you. Författare: Pamela Yellen

Uppläsare: Pamela Yellen,Sean Pratt

Förlag: Gildan Media Corp

Bare Knuckle People Management

One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results—and make you, the new manager, look good! In Bare Knuckle People Management authors Sean O'Neil and John Kulisek cut through the crap to show managers how to push their teams to success, not by following fluffy leadership training but by using the skills that got them promoted in the first place. Forget kumbayas or one minute managing. The best people managers know that approaches that work great with one employee will be lost on the next. With the same irreverent and straightforward style they use in their management training workshops, O'Neil and Kulisek describe the 16 basic worker types you must learn to recognize, from The Badass to The Burnout, and how to customize your leadership style for each type. The authors encourage the listeners to take pieces of what works from each of the sections and they also remind them to follow the gut instinct that got them to their new management position in the first place. Written in short, easily digestible sections, and both entertaining and insightful throughout, Bare Knuckle People Management is perfect for any manager pressed for time and in need of some straightforward advice. Författare: John Kulisek,Sean O'Neil

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Becoming a Category of One

Becoming a Category of One bygger på erfarenheter från företag som står i en klass för sig själva. Den visar vad de har gjort för att nå dit och förbli ensamma där. Och därmed vad du själv ska göra för att ditt företag ska nå samma mål. Författare: Joe Calloway

Uppläsare: Kontentan

Förlag: Kontentan

Better by Mistake

A New York Times columnist delivers an eye opening big idea: Embracing mistakes can make us smarter, healthier, and happier in every facet of our lives. In this persuasive audio book, journalist Alina Tugend examines the delicate tension between what we're told—we must make mistakes in order to learn—and the reality—we often get punished for making mistakes, and therefore try to avoid them or cover them up. In Better by Mistake, Tugend shows that mistakes are everywhere, and suggests that when we acknowledge and identify them correctly, we can improve not only ourselves, but our families, our work, and the world around us. Through fascinating research, Tugend reveals how trying to avoid mistakes can affect us from the earliest stages in our lives and shape us into adults who steer clear of risks and challenges. She takes us behind the scenes into cutting edge behavioral studies; invites us into the high stakes world of health care and aviation, where mistakes can cost lives, and delves into the art and science behind learning how to craft a sincere apology and accepting responsibility for mistakes. Bold and dynamic, insightful and provocative, Better by Mistake turns our cultural wisdom on its head to illustrate the downside of striving for perfection, and the rewards of acknowledging mistakes and embracing the imperfection in all of us. Författare: Alina Tugend

Uppläsare: Elizabeth London

Förlag: Gildan Media Corp

Blue Ocean Strategy

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody 'red ocean' of a shrinking profit pool, but by creating 'blue oceans' of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy Författare: W. Chan Kim,Renee Mauborgne

Uppläsare: Grover Gardner

Förlag: Gildan Media Corp

Built To Sell

A business parable about how to create a start up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company even if it's profitable can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often. Författare: John Warrillow

Uppläsare: Erik Synnestvetd

Förlag: Gildan Media Corp

Business Stripped Bare

From its creation as a mail order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way of life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference. Författare: Richard Branson

Uppläsare: Richard Branson

Förlag: Random House

CAPITAL IDEAS EVOLVING

In all of history and in all fields of intellectual endeavor, a tension has existed between theory and practice. Those who earn a living in the real world seldom want to appear as slaves to some set of abstract ideas. It was no surprise, therefore, that the word “baloney” was Wall Street's greeting to the pioneering theories of finance developed by a small group of academics from 1954 1972. Yet those breakthrough theories would in time earn five Nobel Prizes in Economic Science. Baloney they were not. Bernstein, today's foremost financial historian expands here upon his groundbreaking book of 1992, Capital Ideas: The Improbable Origins of Modern Wall Street, to recount how these financial theories finally migrated from towers of ivory to towers of glass on Wall Street and other financial centers around the world. The result has been a global revolution in the nature of financial markets, the menu of investment strategies, the development of exotic financial instruments, and the role of an uncertain future in all investment decisions. Even the academics who originally developed these theories are active today in the markets and in the creation of new financial structures and strategies. Based on personal interviews with leading practitioners and theorists, this audio describes how today's key practical applications developed from the core ideas of finance theory into the new and exciting formats of the investment process found in today's environment. This engaging and insightful audio book brings to life the individuals, ideas and issues that are transforming the financial landscape. Författare: Peter Bernstein

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Capitalism 4.0

Capitalism was not destroyed by the crisis, but it was irrevocably changed. This provocative audio book shows how the forces that precipitated the financial meltdown of 2007 2009 are now creating a new and stronger version of the global capitalist system. This system will continue to be led and shaped by the U.S. if its businesses and politicians play their cards well. The crisis that followed the collapse of Lehman Brothers marked the fourth systemic transformation of capitalism since the late eighteenth century. The first of these great transitions launched the century of classical capitalism from the Napoleonic Wars to the Great Depression. The second version of capitalism emerged in the 1930s with the New Deal and government led Keynesian economics, but blew up in the great inflation of the 1970s. That crisis launched the third age of capitalism starting with the elections of Margaret Thatcher and Ronald Reagan in 1979 1980. This business led period culminated in the “market fundamentalist” excesses of George W. Bush, Alan Greenspan, and Henry Paulson. Market fundamentalism collapsed in 2008, but the crash has brought into play capitalism's unerring instinct for self preservation. As a result, the next version of the capitalist system is now evolving: Capitalism 4.0. But as the global economy is reinvented, will American led democratic capitalism or Chinese style state capitalism prevail? In this wide ranging and controversial audio book, Anatole Kaletsky puts the upheavals of 2007 2009 in historical and ideological perspective. He describes the emerging features of the new capitalist model, explains how it will differ from previous versions, and suggests how the rise of Capitalism 4.0 could change politics, finance, international relations, and economic thinking in the coming decades. Författare: Anatole Kaletsky

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

Career Management (Collins Business Secrets)

The career management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Career Management. Includes how to: * Assess your career goals * Create and follow an exciting career plan * Make yourself visible for your ideal job * Deliver the perfect interview * Get yourself noticed and promoted, or go it alone Författare: Carolyn Boyes

Uppläsare: Various

Förlag: Harper Collins

Chain of Blame

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, 50 lenders a month were going bust and the people responsible for the crisis included not just unregulated loan brokers and con artists, but also investment bankers and home loan institutions traditionally perceived as completely trustworthy. Chain of Blame chronicles this incredible disaster, with a specific focus on the players who participated in such a fundamentally flawed fiasco. Acclaimed financial reporters Muolo and Padilla go behind the headlines to expose the truth about how this crisis occurred, what individuals and institutions from lenders and brokers to some of the biggest investment banks in the world were doing during this critical time, who is ultimately responsible for what happened, and perhaps more importantly, why everyone was so taken by surprise. The authors reveal how human behavior and greed drove the demand, supply, and the investor appetite for these types of loans and how Wall Street was all too willing to satisfy the desires of those who should have known better. Författare: Paul Muolo,Mathew Padilla

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Changing the Channel

To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels especially the Internet will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have. Masterson and Tribby understand the importance of multi channel marketing. Through their combined 59 years of business experiences working with companies such as Agora Inc. and their Early to Rise e newsletter, as well as other distinct products they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Författare: Michael Masterson,Mary Ellen Tribbyerson

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Chasing Stars

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be. After examining the careers of more than a thousand star analysts at Wall Street investment banks, and conducting more than two hundred frank interviews, Groysberg comes to a striking conclusion: star analysts who change firms suffer an immediate and lasting decline in performance. Their earlier excellence appears to have depended heavily on their former firms' general and proprietary resources, organizational cultures, networks, and colleagues. There are a few exceptions, such as stars who move with their teams and stars who switch to better firms. Female stars also perform better after changing jobs than their male counterparts do. But most stars who switch firms turn out to be meteors, quickly losing luster in their new settings. Groysberg also explores how some Wall Street research departments are successfully growing, retaining, and deploying their own stars. Finally, the book examines how its findings apply to many other occupations, from general managers to football players. Chasing Stars offers profound insights into the fundamental nature of outstanding performance. It also offers practical guidance to individuals on how to manage their careers strategically, and to companies on how to identify, develop, and keep talent. Författare: Boris Groysberg

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Click Millionaires

The rules have changed. The American Dream is no longer the 'corner office.' It's a successful business you can run from your home office, the beach, or wherever you desire. It's work you love that still allows you the freedom and income to live the life you truly want. Sound like a tall order? Well, thanks to the Internet, anyone can launch a business with little or no start up capital or technical expertise. And in 'Click Millionaires', e commerce expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9 5 job they hate for an online business they love. This audiobook explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer of the lifestyle compromises that corporate 'success' requires. Författare: Scott Fox

Uppläsare: Scott Fox

Förlag: Gildan Media Corp

Clutch

Sooner or later everyone encounters a situation in which the stakes are high and the outcome is vital. And even top performers can crumble when faced with such extreme pressure. Consider the CEO who panics in a desperate attempt to shore up his company's earnings, the veteran politician who grows overconfident and loses to the upstart candidate, the quarterback who carries his team to the Super Bowl but falls apart in the final quarter. All of them choked. But then there are the performers who thrive under such conditions: the ER doctor racing the clock to save someone's life, the lieutenant who leads his platoon to victory after an ambush, the young attorney who refuses to be intimidated in court and wins the crucial case. These people are clutch, and their ability to overcome extreme pressure consistently and beat the toughest odds fascinates us. How do they do it? According to Paul Sullivan, clutch performance does not stem from an innate ability. It's a learned skill—the art of operating in high stress situations as if they were everyday conditions. Even some of the most experienced and talented performers lack this skill—but Sullivan shows that anyone can develop it. Drawing on new research and interviews with stars across a range of fields, Sullivan uncovers the shared traits that define clutch performers and explains how anyone can apply their strategies. He builds his case through many inspiring true stories, including those of • A skinny sergeant who saved his battalion in Iraq • A rookie baseball player who pitched his team into its first World Series • An eccentric psychiatrist who trained a group of financial traders to become the best in the world • A lawyer who struggled in school but became one of the top litigators in America Full of powerful advice and real world examples, Clutch will show you how to overcome extreme pressure and achieve greatness. Författare: Paul Sullivan

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Communication (Collins Business Secrets)

The communication secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Communication. Includes how to: * Use body language to build rapport with anyone * Deal with clients and colleagues at all levels * Get what you want in sales or negotiation * Excel in meetings and presentations * Master email and written communication Författare: Carolyn Boyes

Uppläsare: Various

Förlag: Harper Collins

Conquer the Chaos

You started your business for the freedom and adventure of being your own boss, but now you feel buried by your business. So many entrepreneurs experience this, and some have given up the hope of ever finding the money, time, and control they thought business ownership would bring them. But take heart! You can meet the challenges, reclaim your life, and grow your business at the same time. Conquer the Chaos shows you how. A one stop turnaround plan, Conquer the Chaos lays out a complete path to make your business run smoothly and provide you with the freedom you desire. This realistic, in the trenches guide offers six strategies that, when combined, give you a step by step approach for reaching entrepreneurial success. Described with stories and examples anyone running a small business today will recognize, the strategies offered by Conquer the Chaos allow you to: • Balance work, family, and emotional and physical health • Grow your business without being consumed by it • Cultivate a realistic and disciplined optimism • Finally get organized so your business can grow • Fix the follow up breakdowns that hamper your business growth • Liberate yourself from busywork through automation Chaos is an inherent part of running a small business. How you decide to deal with that chaos—whether to accept it, fight it, or conquer it—is up to you. By business owners, for business owners, Conquer the Chaos enables you to reevaluate your approach, revitalize your operations, and realize the freedom and success your hard work deserves. Författare: Clate Mask,Scott Martineau

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Crash Proof 2.0

The economic and monetary disaster, which seasoned Wall Street prognosticator Peter Schiff warned of in the best selling first edition of Crash Proof, is no longer hypothetical it is here today. And while most people believe that the economic collapse is over, the reality is that it has only just begun. That's why he's returned with Crash Proof 2.0. For more than a decade, Schiff has not only observed the U.S. economy, but also helped his clients restructure their portfolios to reflect his outlook. What he sees today is a nation facing a growing economic storm brought on by bursting bubbles and growing federal, personal, and corporate debt that will only continue to intensify as the U.S. government refuses to allow market forces to repair the damage. Crash Proof 2.0 picks up right where the first edition which clearly foresaw the bursting of the real estate bubble, credit crunch, and the insolvency of Fannie Mae and Freddie Mac left off and includes much more up to the minute analysis and advice. This timely guide takes into account the dramatic economic shifts that are reshaping America and provides you with valuable insights that will allow you to protect yourself, as well as prosper, during the difficult times that lie ahead. Throughout, Schiff explains the factors that will affect your future financial stability from the bubble in bond prices and collapse of the dollar to surging long term interest rates and run away inflation and offers a specific three step plan to battle today's economic downturn and tomorrow's market mayhem. Författare: Peter D. Schiff

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Crashes, Crises, and Calamities

Why do certain civilizations, societies, and ecosystems collapse? How does the domino effect relate to the credit crunch? When can mathematics help explain marriage? And how on earth do toads predict earthquakes? The future is uncertain. But science can help foretell what lies ahead. Drawing on ecology and biology, math and physics, Crashes, Crises, and Calamities offers four fundamental tools that scientists and engineers use to forecast the likelihood of sudden change: stability, catastrophe, complexity, and game theories. In accessible prose, Len Fisher demonstrates how we can foresee and manage events that might otherwise catch us by surprise. At the cutting edge of science, Fisher helps us find ways to act before a full fledged catastrophe is upon us. Crashes, Crises, and Calamities is a witty and informative exploration of the chaos, complexity, and patterns of our daily lives. Författare: Len Fisher

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Credibility

In this best selling book, Kouzes and Posner (authors of The Leadership Challenge), explain why leadership is above all a relationship, with credibility as the cornerstone. They provide rich examples of real managers in action and reveal the six key disciplines and related practices that strengthen a leader's capacity for developing and sustaining credibility. Kouzes and Posner show how leaders can encourage greater initiative, risk taking, and productivity by demonstrating trust in employees and resolving conflicts on the basis of principles, not positions. Författare: James Kouzes,Barry Posner

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Credit 911

Truth is, there's no secret to spending and saving wisely. Rather, living a financially secure lifestyle is as simple as taking time proven steps today to solve past credit problems, while also preparing for a financially successful future. Others have done it. Anyone can do it. So can you. You just need someone to show you how. In Credit 911, Rodney Anderson does just that. Rodney tackles tough topics such as how to navigate through marriage, divorce, bankruptcy, foreclosure, dealing with collection agencies, the dangers and pitfalls of online shopping, protecting consumers' identities, and many others that get to the heart of America's financial and credit meltdown. A consumer credit expert, host of CBS Radio's Saving Your Financial Life with Rodney Anderson, and the creator of the Medical Debt Relief Act of 2009, Rodney Anderson provides people of all ages and skill levels with a powerful set of strategies for surviving the current credit crunch and solving a wide range of common credit problems. Whether you're facing foreclosure, bankruptcy, or mounting debt, or you're looking for ways to secure your financial future, Credit 911 can show you how to: • Deal with collection agencies on your own terms • Understand the credit system from an insider's perspective • Defend against the deceptive practices of credit card companies • Boost your credit score and effectively monitor your credit • Find your financial Mr. or Mrs. Right • Avoid financial disaster when getting divorced • Pick the right mortgage lender and Realtor • Recover from bankruptcy and foreclosure With over twenty years of experience advising real people on their very real credit problems, Rodney Anderson possesses an intricate understanding of what it takes to manage money effectively and to take control of one's financial life. And, after listening to Credit 911, so will you. Författare: Rodney Anderson

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Crunch Point

In business and in life, things seldom go exactly as planned. You've probably figured out how to navigate around the little bumps, but what about full blown crises, the kind with the potential to derail a company or send your personal life spinning out of control? Crunch Point presents a series of proven, practical techniques for overcoming any setback that may come your way on the job, at home, or anywhere in your life. In an accessible, no time to lose format, success expert Brian Tracy gives you the motivation, techniques, and confidence to grab tough and urgent problems by the horns and solve them quickly, decisively, and completely. Crunch Point reveals Tracy's 21 proven ways to: • Take control of the situation • Stay calm and rational even in a crisis • Communicate clearly, constantly, and authoritatively with the key people around you the skill that can make all the difference between failure and success • Identify and remove all obstacles to resolving the problem • Deal with problems more effectively by handling them systematically instead of randomly or emotionally, as most people do • Develop unshakeable courage and super high self confidence • Generate cash flow when the crisis is financial in nature • Never lose focus on your customers, no matter how dire the situation may seem • Cut your losses, when necessary, and save time and money in the long run Each chapter offers a selection of problem solving strategies, complete with powerful action steps you can take regardless of the nature or size of the problem. It's inevitable: At some point, the you know what is sure to hit the fan. Dealing with a crisis may never be easy or pleasant, but with the universal problem solving techniques presented in Crunch Point, you'll have the confidence and skills to rise above whatever comes your way and you'll be the one everyone calls 'great under pressure.' Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

Dealing with People You Can't Stand

Dealing with People You Can’t Stand visar hur du hanterar tio vanliga typer av besvärliga människor. Du får veta varför de uppträder som de gör och lär dig hur du tar fram det bästa ur de värsta. Författare: Rick Brinkman,Rick Kirschner

Uppläsare: Kontentan

Förlag: Kontentan

Debt-Free U

This Audio Book Can Save You More Than $100,000 These days, most people assume you need to pay a boatload of money for a quality college education. As a result, students and their parents are willing to go into years of debt and potentially sabotage their financial futures just to get a fancy name on a diploma. But Zac Bissonnette is walking proof that the assumption is not only false, but dangerous. From his unique double perspective—he's a personal finance expert (at AOL Money & Finance) AND a current senior at the University of Massachusetts—Zac figured out how too get an outstanding education at a public college, without bankrupting his parents or taking on loans. Armed with his personal knowledge, the latest data, and smart analysis, Zac takes on the sacred cows and conventional wisdom about choosing and financing college. You'll discover, for instance, that: • Student loans are NOT a necessary evil. Ordinary middle class families can—and must—find ways to avoid them, even without scholarships. • College “rankings” are useless—designed to sell magazines and generate hype, if you trust one of the major guides when picking a college, you face a potential financial disaster. • The elite graduate programs accept lots of people with nonelite bachelor's degrees. So do America's most selective employers. Zac can prove every one of hose bold assertions—and more. He has a simple message for parents: “RELAX! Your kid will be able to get a champagne education on a beer budget!” Författare: Zac Bissonnette

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Deciding Factor

In today's high tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. Författare: Larry E Rosenberger,Josh Nash

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

Den rätta gnistan

Hur ökar du försäljningen genom att bli bättre på inledningen av säljsamtalen? Hur gör du för att minska antalet återkomster och få prata färdigt när du kommit fram till kunden? Hur gör du för att göra dina kalla samtal varma? Hur minimerar du tiden du lägger på att boka möten eller telefonmöten? Den rätta gnistan är skriven för dig som är inne eller utesäljare och som vill slippa dåliga säljdagar. Den ger dig svar på dessa och många andra frågor. Du lär dig att tänka och göra som en stjärnsäljare. Målet med boken är att du ska öka din försäljning genom att vinna säljstarten. Du får massor av konkreta tips på hur ska göra för att själv ta dig ur sälj och motivationsdippar, vad du ska säga när du ringer och hur du ger dig själv chansen att utvecklas till en ännu bättre säljare. Upptäck även ljudboken Första hjälpen vid telefonkramp. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Det kan bli DU!

Vill du lyckas inom försäljning måste du lära dig tänka positivt och se möjligheterna. Du måste alltid vilja och orka göra det lilla extra. Max Söderpalms inspirationsföreläsning Det kan bli DU! ökar din motivation och hjälper dig att hålla ett högt tempo årets alla säljveckor. Du får möta många spännande affärsmänniskor. Du får en plan hur du kan öka din försäljning och Max välkända framgångshistoria om säljaren Jens. Du får också många konkreta tips hur du med hjälp av Inspirationskalendern ökar din försäljning. Max Söderpalm är författare till storsäljarna 30 sätt att göra affär, Det är i backarna man rycker och Den rätta gnistan. Han är också en av Sveriges främsta säljinspiratörer. Författare: Max Söderpalm

Uppläsare: Max Söderpalm

Förlag: Soderpalm Publishing

Det är i backarna man rycker 

Vill du bli vinnaren som tar marknad när andra säljare tappar gnistan? Vill du bli säljaren som tänker positivt, förkortar säljprocessen och ser ditt arbete ur ett nytt perspektiv? Hur skriver du branschens bästa säljpresentation? Hur gör du när du hittar din säljspeed? Hur får du kunderna att ta snabbare beslut trots att marknaden är svag? Hur kan din egen inspirationsplan hjälpa dig att tänka positivt, fast allt som står i tidningarna är svart? Det är i backarna man rycker svarar på dessa och många andra frågor. Följ inspirationspunkterna. Du kommer att öka din försäljning trots att marknaden går ner. Och du tänk om dina konkurrenter lyssnar på den här boken och inte du. Vågar du riskera det? Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Eat People

How entrepreneurs find the next big thing and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game but how can you tell a smart bet from a stupid gamble? Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled. Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as: • Eat people: Get rid of worthless jobs to create more wealth for everybody • Create artificial scarcity for virtual goods • Trust markets to make better decisions than managers Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat? Författare: Andy Kessler

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Economist on Wall Street

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity, which have forewords by financial luminaries and new introductions by the author, you can enjoy some of the best of Bernstein in his earlier Wall Street days. Peter Bernstein's Economist on Wall Street is a collection of writings from 1955 to 1970. The audio book is especially interesting because so many of Bernstein's observations reflect the most important issues of the present—the outlook for inflation and its control, the intricacies of monetary policy, the future of the dollar, and the dilemmas of household finances. Bernstein was also concerned with developments in portfolio management, including the new influence of institutional investors and rules for optimal asset mixes. He provides light touches, too, as he indulges in fantasies and philosophical musings over a wide variety of topics. With so many years of hindsight, we should not be surprised to find some of Bernstein's predictions running awry. But why? In each instance, these forecasts were biased by memories of the past. There is a big lesson to be learned there. Economist on Wall Street is a remarkable audio book, with lasting relevance and keen insights into the art of investment management, the capital markets, gold and the dollar, and the fun of being alive. Författare: Peter Bernstein

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Eight Pillars of Prosperity

It is popularly supposed that a greater prosperity for individuals or nations can only come through a political and social reconstruction. This cannot be true apart from the practice of the moral virtues in the individuals that comprise a nation. Better laws and social conditions will always follow a higher realization of morality among the individuals of a community, but no legal enactment can give prosperity to, nay it cannot prevent the ruin of, a man or a nation that has become lax and decadent in the pursuit and practice of virtue. The moral virtues are the foundation and support of prosperity as they are the soul of greatness. They endure forever, and all the works of man which endure are built upon them. Without them there is neither strength, stability, nor substantial reality, but only ephemeral dreams. To find moral principles is to have found prosperity, greatness, truth, and is therefore to be strong, valiant, joyful and free. James Allen Bryngoleu, Ilfracombe, England Författare: James Allen

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Empire State of Mind

'I'm not a businessman I'm a business, man.' Jay Z Some people think Jay Z is just another rapper. Others see him as just another celebrity/mega star. The reality is, no matter what you think Jay Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay Z backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day. But despite Jay Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind Jay Z's rise to the top as told by the people who lived it with him from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This audio book explains just how Jay Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one on one interviews with hip hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred 'Fab 5 Freddy' Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay Z's various business dealings, such as: * The feature movie about Jay Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. * The Jay Z branded Jeep that was scrapped just before going into production. * The real story behind his association with Armand de Brignac champagne. * The financial ramifications of his marriage to Beyonce. Jay Z's tale is compelling not just because of his celebrity, but because it embodies the rags to riches American dream and is a model for any entrepreneur looking to build a commercial empire. Författare: Zack Greenburg

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Empowered

is your company empowered for success? You know it's happening within your organization. Your people—using low cost, accessible technology—are connecting with customers and building innovative new solutions. But who are these creative problem solvers? How can you lead them? How can you be one? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because, in the age of twitter, iPhones, Facebook, YouTube, and an ever evolving torrent of web information, your customers now step up to the counter armed with more data and access than ever before—often overmatching your team. In Empowered, Forrester's Josh Bernoff— coauthor of the pioneering book Groundswell— and Ted Schadler explain how to transform your company by unleashing the force of HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of twenty five hundred tweeting employees to reach out to customers online. or John Stadick, who equipped six hundred sales staffers with iPhones and boosted profits at his construction rental company. The truth is, a third of your information workers already use commonly available technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. at the heart of a HERO powered business is a new pact between these employees, company managers, and IT: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging experimentation, and IT expands its role to both support and secure these business solutions. Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition: • Statistical analysis of the 16 percent of customers who account for 80 percent of online influence • The HERO index: a scorecard of the industries and departments with the most— and the fewest—HEROes • The game plan for IT's new role as a key partner in technology empowerment throughout the company • Dozens of case studies and examples from firms in every industry, from retail to business services With an arsenal of valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them—it's your choice. Empowered will help you make the right decision. Författare: Josh Bernoff,Ted Schadler

Uppläsare: Josh Bernoff

Förlag: Gildan Media Corp

Encouraging the Heart

Many people assume that money is the mainstay of motivation. But in truth, the desire to accomplish extraordinary things is linked to basic human need: We all want to be respected for who we are and recognized for the things we do. While many leaders know this from experience, few know how best to act on it. In Encouraging the Heart, the best selling authors of The Leadership Challenge team up again to reflect upon one of the most elusive aspects of leadership—caring—and offer listeners a deeper understanding of how and why it works. More importantly, they extend a set of principles, practices, and examples that show how to energize people to excel and then reach for even greater heights. Kouzes and Posner maintain that people will aspire to higher standards of performance when they are genuinely appreciated for their dedication and publicly recognized for their extraordinary achievements. And through the uplifting stories of ordinary people in leadership roles, the authors demonstrate just how this is done. They also offer over one hundred and fifty ways listeners can immediately apply the process themselves. Powerful and personal, Encouraging the Heart is filled with practical ideas for helping others believe in themselves, celebrate their uniqueness, and discover their own value. It shows leaders how they can find their voice and their hearts and, through caring and courage, mobilize people to personal and organizational greatness. In short, it's a work both inspirational and instructional that shows how to master one of the most difficult and valuable leadership skills of all. Författare: James Kouzes,Barry Posner

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Enterprise 2.0

HARNESS NEW COLLABORATIVE TECHNOLOGIES FOR COMPETITIVE GAIN Most organizations realize that to succeed in today's turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don't know what they know—but they need to learn soon. Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways: capturing accumulated knowledge, connecting employees who need information with the experts who have it, and enabling the best ideas to emerge organically. These technologies—labeled “Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile productive, and innovative. Andrew McAfee, a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0,” describes its power and tells listeners how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to: • Show how early adoptees like Google have profited from Enterprise 2.0 • Specify the benefits that arise when Web 2.0 technologies are deployed • Reveal where the risks and roadblocks are with Enterprise 2.0 • Guide companies through an Enterprise 2.0 deployment McAfee takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership. Författare: Andrew McAfee

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Ethical Wisdom

Since the days of the first primitive tribes, we have tried to determine why one man is good and another evil. Mark Matousek arrives at the answer in Ethical Wisdom. Contrary to what we've been taught in our reason obsessed culture, emotions are the bedrock of ethical life; without them, human beings cannot be empathic, moral, or good. But how do we make the judgment call between self interest and caring for others? What does being good really mean? Which parts of morality are biological, which ethical? When should instinct be trusted and when does it lead us into trouble? How can we know ourselves to be good amidst the hypocrisy, fears, and sabotaging appetites that pervade our two sided natures? Drawing on the latest scientific research and interviews with social scientists, spiritual leaders, ex cons, altruists, and philosophers, Matousek examines morality from a scientific, sociological, and anthropological standpoint. Each chapter features a series of questions, readings, interviews, parables, and anecdotes that zoom in on a particular niche of moral inquiry, making this audio book both utilitarian and fun. Ethical Wisdom is an insightful and important book for listeners crisscrossing their own murky moral terrain. Författare: Mark Matousek

Uppläsare: Mark Matousek

Förlag: Gildan Media Corp

Execution

För en vd är det svåraste problemet sällan att veta vad man ska göra. Det är att få det gjort. Det gäller både i små och stora företag. Execution handlar om hur du ser till att det du vill göra också blir gjort. Författare: Larry Bossidy,Ram Charan

Uppläsare: Kontentan

Förlag: Kontentan

Fast Profits in Hard Times

In FAST PROFITS IN HARD TIMES, Jordan Goodman provides a wealth of 5 minute tips for earning extra income the easy way, without unnecessary risk or extra legwork. Find out about: • 100 stocks that offer free premiums if you reinvest their dividends • How to profit from Dividend Reinvestment Plans (DRIPs) quickly and safely • Tax liens, which can provide risk free interest of up to 25% • Trading stock options and how it can be, contrary to popular belief, very low risk with the right knowledge and tools • Financial investment clubs and how they can help you gain leverage in the market Författare: Jordan Goodman

Uppläsare: Jordan Goodman

Förlag: Gildan Media Corp

Finance Basics (Collins Business Secrets)

The finance basics that experts and top professionals understand. Get results fast with this quick, easy guide to the fundamentals of Finance. Includes how to: * Analyse a business from its financial reports * Understand a Profit and Loss account * Make sense of accounting jargon * Build a financially sound business plan * Deal with revenue, profit and cashflow Författare: Stuart Warner

Uppläsare: Various

Förlag: Harper Collins

Free - The future of a radical price

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? This book considers a different world where the old economic certainties are undermined by a flood of free goods newspapers, DVDs, T shirts, and phones. Författare: Chris Anderson

Uppläsare: Chris Anderson

Förlag: Chris Anderson

Full Brain Marketing for the Small Business

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: “Innovate or Die!” Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected? Författare: DJ Heckes

Uppläsare: DJ Heckes

Förlag: Gildan Media Corp

Funky Business Forever

Think back. In the dark days, business was about wearing the right, regulation charcoal grey, suits and keeping your nose clean. Corporations lived in montone. And then. Things changed. Grey was no longer the only colour. There were a myriad of different colours, choices, challenges, competitors, conundrums, crises. The corporate world had discovered funkiness. Funky Business Forever contains a myriad of new examples gathered by Kjell and Jonas in their worlwide foraging for the true meaning of funk. The original ideas are re examied, held up to the light and evaluated. Any hints of greyness have been removed. Författare: Jonas Ridderstråle,Kjell A Nordström

Uppläsare: Kjell A Nordström

Förlag: Earbooks

Future Babble

In Future Babble, award winning journalist Dan Gardner presents landmark research debunking the whole expert prediction industry and explores our obsession with the future. In 2008, as the price of oil surged above $140 a barrel, experts said it would soon hit $200; it then plunged to $30. In 1967, they said the USSR would be the world's fastest growing economy by 2000; by 2000, the USSR no longer existed. In 1911, it was pronounced that there would be no more wars in Europe—we all know how that turned out. The truth is that experts are about as accurate as dart throwing monkeys. And yet, every day we ask them to predict the future—everything from the weather to the likelihood of a catastrophic terrorist attack. Here is the first book to examine this phenomenon, showing why our brains yearn for certainty about the future, why we are attracted to those who predict it confidently, and why it's so easy for us to ignore the trail of outrageously wrong forecasts. How good you are at predicting the future doesn't depend on your education or experience. It depends on how you think: like a fox or like a hedgehog. Foxes know a little about a lot of things. They have doubts. They often sound wishy washy. And you don't see them on television much. On the other hand, hedgehogs know a lot about one thing. They are absolutely certain. They are confident. Almost every popular expert you can think of is a hedgehog. And they are experts at explaining away predictions they made that turned out to be wrong. For real insight into what is coming next, you need to consult foxes and think like one, too. Future Babble explains in detail what that means, and how you can tell foxes and hedgehogs apart. In this example packed, sometimes darkly hilarious audio book, journalist Dan Gardner shows how seminal research by UC Berkeley professor Philip Tetlock proved that the more famous a pundit is, the more likely he is to be right about as often as a stopped watch. Gardner also draws on current research in cognitive psychology, political science, and behavioral economics in delivering this reassuring message: The future is always uncertain, but the end is not always near. Författare: Dan Gardner

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Första hjälpen vid telefonkramp

Telefonkramp. Du vet när det KÄNNS som om alla nummer går till personer som antingen inte kommer att svara eller inte vill prata med dig. En sak är i alla fall klar. Dom vill inte köpa. Vill du ha första hjälpen vid telefonkramp? Och få konkreta tips hur du kan tänka för att få tillbaka din motivation? Lyssna på den här boken. Lär du dig besegra telefonkrampen kommer din försäljning att öka dramatiskt. Och du tänk om dina konkurrenter lyssnar på den här boken och inte du? Vågar du riskera det? Max Söderpalm är en erfaren säljcoach, försäljningschef och företagsledare. Hans tidigare böcker 30 sätt att göra affär, Det är i backarna man rycker, Säljchefens speedbok och Den rätta gnistan är de senaste årens mest lästa böcker inom försäljning. Mer än 30 000 läser varje vecka hans nyhetsbrev Monday Morning Letter. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Get Paid More and Promoted Faster:

Put Your Career on the Fast Track Get Paid More and Promoted Faster provides practical, proven, simple and effective ways to help you take control of your career and put it on the fast track. Brian Tracy reveals how you can apply the secrets and strategies used by the highest paid people in every business to maximize your own strengths, make yourself more valuable, and become virtually indispensable to your company. The strategies and ideas in this audio book will help you excel in every aspect of your job. You will learn simple and effective strategies to: • Identify your strengths • Set better priorities • Focus on high value tasks • Develop creative ideas to improve operations • Make a greater contribution to your company and more Get Paid More and Promoted Faster will help you develop the discipline and determination you need to get more done, earn the respect of co workers and bosses, move rapidly up the career ladder, and find more satisfaction and fulfillment in your job. Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

Get Seen

Use online video to Get Seen and drive your business to new heights The new rules of social media are constantly changing. The world of online video is exploding. Hollywood is getting into the game, professional actors and writers are joining in, and independent producers are finding their niche. Now, companies are wide awake to the new opportunity that video presents for product and brand promotion, as well as long term customer engagement. Are you paying attention? Are you getting your business seen? In Get Seen, online video maven Steve Garfield offers a quick and complete toolkit that shows you how to get the massive exposure that online video can give your business. Want proof? Listen to: • Real case studies of businesses using video to boost exposure and grow sales. • Tools and strategies for expanding your business into the social Web • Simple step by step guidelines and clever ideas for recording, editing, and exporting video • Tips on building a community around your content, increasing your views and your exposure, and getting your content to go viral Video is the ideal way to tell your story, which leads to more business. If you're ready to take full advantage of the newest resource in the social media arsenal, Get Seen is the audio guidebook you need. Författare: Steve Garfield

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Getting Green Done

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing “green” buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult. In this witty and contrarian audio book, Auden Schendler, a sustainable business foot soldier with fifteen year's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his? And how do you convince a chain smoking karate expert mechanic to put biodiesel in his vehicles? Scientists tell us we have to cut CO2 emissions 80 percent by mid century. That's going to take more than a recycling program. We'll only solve our problems if we're realistic about the challenge of climate change. In this eye opening inspiring audio book, Schendler illuminates the path. This recording features a new introduction wriiten and read by the author. Also, a new Afterword based on an article written by the author for Orion Magazine has been added to this recordig. “The sobering conclusion that I have reached after traveling to Germany, the UK, Japan, and several U.S. states, is that even the greenest nations are not planning anything like what is needed—they say some green words, but their actions don't match the scale of the problem. Getting Green Done defines strategies that will actually help. It's an antidote and an alternative to 'greenwash,' the fraud perpetrated by governments and the fossil fuel industry that threatens our planet and our children.” Dr. James E. Hansen, director, NASA Goddard Institute for Space Studies Författare: Auden Schendler

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Go-Givers Sell More

Applying the lessons of the bestselling parable The Go Giver to real world situations The Go Giver took the business world by storm with its message that giving is the most fulfilling and most effective path to success. It has inspired more than 125,000 readers—but some have wondered how the story's lessons stand up to the tough challenges of everyday, real world business. Now Bob Burg and John David Mann answer that question in Go Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go Givers and focus exclusively on creating value for the customer. Cultivate a trusting relationship and provide outstanding service, say the authors, and great results will follow automatically. Illustrating their points with a wide range of real life examples, Burg and Mann offer tips and strategies that anyone in sales can start applying right away. Visit www.GoGiversSellMore.com Författare: Bob Burg,John Mann

Uppläsare: Bob Burg,John Mann

Förlag: Gildan Media Corp

Goodbye Gordon Gekko

We never really know how it's going to turn out. One day a community organizer, the next day President. One day CEO of Lehman Brothers, the next day the piñata for greed and ambition run amok. Life is full of decisions, choices, and unexpected twists and turns; how you pick yourself up and react to thee unanticipated circumstances will make all the difference. According to author Anthony Scaramucci, it is time to say goodbye to Gordon Gekko, the rogue character famously portrayed by Michael Douglas in the classic movie Wall Street. In Goodbye Gordon Gekko, Scaramucci explores opportunities for leading a rich life in a difficult, radically changed economy. Believing that the financial crisis was caused by a nation of Gekko wannabes tripped up by status anxiety and egocentric tendencies, he argues that you can be happy and financially profitable as ling as you stay true to yourself and stick to your values and principles. Scaramucci offers hope, urging you to pass through the happily ever after portal so that you can find your fortune and all that is fortunate. With years of experience at Goldman Sachs, and having co founded two successful alternative investment management companies, the author provides a behind the scenes view of life on Wall Street—the wins and the losses, the rights and the wrongs, the successes and the failures, the good mentors and the difficult colleagues. Through these entertaining and insightful stories, featuring advice from a diverse cast of characters ranging from Li Ka shing to John Weinberg to his Italian nana, Scaramucci identifies the temptations and roadblocks that accompany our professional ambitions and personal choices, revealing the rules for leading a profitable and fortunate life. What does this mean in practical terms? As Scaramucci shows, it means ridding yourself of egotistical tendencies and developing the self awareness to bounce back from failure. It means building a circle of competence made of those you trust, mentoring and celebrating others, and giving back to your company and country, all the while targeting success. It means seeing capitalism as an art and businesses as creations and vocations, not simply as levers to feeding your ego. Goodbye Gordon Gekko provides a road map to help people achieve true wealth defined beyond a checking account. Författare: Anthony Scaramucci

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Google Speaks

In many ways, Google is the prototype of a successful 21st century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the U.S. Following in the footsteps of her best selling Warren Buffett Speaks written in a conversational style that successfully captures the essence of these business leaders Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page both living fairly modest lives despite each having a net worth of over $15.9 billion and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. Examining Google's breakthrough business strategies, which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy. Författare: Janet Lowe

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Gravitational Marketing

Wouldn't it be great if you could just sit there on your duff while customers came to you with no need for cold calling, prospecting, hard selling, or flat out begging for business? Too bad it doesn't work that way in the real world. Or does it? In Gravitational Marketing, you'll discover just how easy it is to create a low cost, high powered marketing system that attracts a steadily growing stream of customers into your business day after day, month upon month, for years to come. Marketing mavens Jimmy Vee and Travis Miller team up with celebrated rainmaker Joel Bauer to show you how to attract customers naturally. Following ideas and methods that have been thoroughly tested and proven by the savviest marketers in a broad spectrum of industries, you'll learn how to control, navigate, and respond to changes in that constantly evolving consumer landscape. Listen to Gravitational Marketing and find out how easy and simple it is to naturally attract a steady steam of qualified buyers who seek you out, pay more, stay longer, and refer everyone they know. Författare: Travis Miller,Joel Bauer,Jimmy Vee

Uppläsare: Travis Miller

Förlag: Gildan Media Corp

Green Recovery

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to end before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital—and give precise focus to your innovation efforts and strategic priorities. Part manifesto and part how to guide, this concise and engaging audio book provides a road map for using green initiatives to deliver short term gains and position your company for long term strategic growth. You'll discover how to: • Get lean: Amp up your energy and resource efficiency to survive tough times. • Get smart: Use environmental data about products and supply chains for competitive advantage. • Get creative: Rejuvenate your innovation efforts by asking heretical questions such as “How might we operate with no fossil fuels?” • Get going: Engage and excite employees to solve the company's, your customers', and the world's environmental challenges. Green Recovery is your guide to establishing your competitive positioning in difficult times and emerging even stronger into a vastly changed economy. Författare: Andrew Winston

Uppläsare: Andrew Winston

Förlag: Gildan Media Corp

Guerrilla Marketing Goes Green

These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: • Slash marketing costs and boost profits by making your business as green and ethical as possible • Easily turn your customers, suppliers, and even competitors into your unofficial sales force • Understand how to turn business acquaintances into powerful joint venture partners • Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing • Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more in Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. Författare: Shel Horowitz,Jay Levinson

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Hacking Work

Why work harder than you have to? One manager kept his senior execs happy by secretly hacking into the company's database, providing them the reports they needed in one third the time. Hacking is a powerful solution to every stupid procedure, tool, rule, and process we are forced to endure. Benevolent hackers are saving business from itself. It would be so much easier to do great work if not for lingering bureaucracies, outdated technologies, and deeply irrational rules and procedures. These things are killing us. Frustrating? Hell, yes. But take heart—there's an army of heroes coming to the rescue. Today's top performers are taking matters into their own hands: bypassing sacred structures, using forbidden tools, and ignoring silly corporate edicts. In other words, they are hacking work to increase their efficiency and job satisfaction. Consultant Bill Jensen teamed up with hacker Josh Klein to expose the cheat codes that enable people to work smarter instead of harder. Once employees learn how to hack their work, they accomplish more in less time. They cut through red tape and circumvent stupid rules. It's about making the system work for you, so you can take control of your workload, increase your productivity, and help your company succeed—in spite of itself. Författare: Bill Jensen,Josh Klein

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Hire and Keep the Best People:

Give Yourself The Competitive Edge in Selecting and Keeping Excellent People The biggest requirement for success in any business is the ability to attract and retain excellent employees, yet most managers have never received any formal training in the process of personnel selection. And, if you're like most managers, you probably don't have time for a course on the subject anyway, because your needs for personnel know how are pressing and immediate. Hire and Keep the Best People details 21 of the most important, proven principles of employee recruitment and retention. It tells you everything you need to know to attract the most capable, committed employees and to make sure they continue to be active contributors to the company for years to come. Action exercises will help you apply the techniques immediately and see the results for yourself. Hire and Keep the Best People is filled with proven, practical knowledge, offering effective steps you can take today to find, select, hire, orient, train, and retain the best people for your business. Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

Hjältarna på Telefonplan

Historien om en av svenskt näringslivs största omvändningar visar bland annat hur kritisk kommunikationen är för ett företags lönsamhet. Ett Ericssonbolag med 24 000 anställda i bottenlös kris. Ingen trodde att det kunde räddas. Men det gick! Ett gäng mossiga ingenjörer som ingen trodde på, slog världen med häpnad. På tre år vände de miljardförlust till miljardvinst. Om detta handlar denna bok. En ny kommunikationsstrategi blev grunden till denna exempellösa framgång. Med humor och stort engagemang får vi på nära håll följa förändringsprocessen. Författare: Anders Lugn,Ulf Hall

Uppläsare: Kontentan

Förlag: Kontentan

How a Second Grader Beats Wall Street

Investing is simple, but never easy. We carry a lot of investment baggage, including hot tips from friends and the financial media, as well as complicated financial recommendations from Wall Street 'experts.' Yet the biggest obstacle we face is the tendency to outsmart ourselves. In order to overcome this obstacle, you need to follow straightforward strategies that will consistently push your portfolio ahead of the pack by an additional 3 to 4 percent annually. These are strategies that work in up markets and especially in times of market crisis and panic. Most importantly, these strategies are basic enough for even a kid to understand. Follow the story of Kevin Roth—an eight year old who was schooled in simple approaches to sound investing by his father, a seasoned financial planner—and discover how simple it can be to become a successful investor. Learn how to create a portfolio with the widest diversification and lowest costs; one that can move up your financial freedom by a decade and dramatically increase your spending rate during retirement. Hear about fresh new approaches to investing. Listen as they debunk the financial myths and legends that many of us accept as true and show you what it really takes to build long term wealth with less risk. You'll also learn how not to confuse the unlikely with the impossible. Whether you're young or young at heart, the straight talking advice found here will help you: • Design a portfolio composed of a few basic building blocks that can be 'tweaked' to fit your personal needs • Go beyond indexing, which owns the entire market, and actually beat the market • Reengineer your portfolio to stop needlessly paying taxes • Increase your return, regardless of which direction the market goes, by picking the 'low hanging fruit' we all have in our portfolios Engaging and insightful, How a Second Grader Beats Wall Street takes you through Kevin Roth's real life story, while driving home key strategies and tools you can implement in your own portfolio. With just a little time and a little work, you can become a better investor. With this audio book as your guide, you'll discover how a simpler approach to today's markets can put you on the path to financial independence. For more information, visit www.SecondGraderPortfolio.com. Författare: Allan Roth

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

How Music Works

An Enthralling Investigation Into The Mysteries Of Music Have you ever wondered how off key you are while singing in the shower? Or if your Bob Dylan albums really sound better on vinyl? Or why certain songs make you cry? Now, scientist and musician John Powell invites you on an entertaining journey through the world of music. Discover what distinguishes music from plain old noise, how scales help you memorize songs, what the humble recorder teaches you about timbre (assuming your suffering listeners don't break it first), why anyone can learn to play a musical instrument, what the absurdly complicated names of classical music pieces actually mean, how musical notes came to be (hint: you can thank a group of stodgy men in 1939 London for that one), how to make an oboe from a drinking straw, and much more. With wit and charm, and in the simplest terms, Powell explains the science and psychology of music. Clever, informative, and deeply engaging, How Music Works takes the secrets of music away from the world of badly dressed academics and gives every one of us—whether we love to sing or play air guitar—the means to enhance our listening pleasure. Författare: John Powell

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

How the Best Leaders Lead

As a savvy and motivated professional, you're constantly on the lookout for high impact leadership strategies to take your business to the next level and beyond—without bogging you down in abstract theories or exhaustive case studies. You need foolproof ways to lead your people to achieve outstanding results, even in challenging times. As legendary football coach Vince Lombardi said, it's time to get “brilliant on the basics.” The world's great business leaders make it all look easy because they keep it simple: measurable, repeatable methods that generate exceptional results in both strong markets and weak, good economies and bad. There is perhaps no greater student—and teacher—of these proven and timeless leadership strategies than Brian Tracy, whose business books, seminars and consulting work have guided countless thousands of professionals, executives, and leaders of all stripes to truly startling results. In How the Best Leaders Lead, Tracy breaks down the art and science of business leadership into the seven fundamental responsibilities that outstanding leaders master. Essential for success in any organization and every leadership position, they are: • Setting and achieving goals • Fostering innovation • Problem solving and decision making • Setting priorities • Setting high standards—and leading by example • Inspiring and motivating others • Performing and achieving results How do you master these responsibilities? First, you must ask yourself, “How well do I know myself and what do I truly want in my work and my life?” How the Best Leaders Lead will take you through a thorough self analysis with which you will discover what is truly important to you—and identify the specific steps you must take to achieve it. You'll then listen Tracy's life changing lessons culled from the leading edges of business, the annals of history and military strategy, and the wisdom of the world's most powerful leadership and management thinkers past and present. Leadership is an exact science but a simple one, born of clear vision and courage, self knowledge and integrity, focus and confidence. With acute insight and Brian Tracy's quintessentially accessible guidance, How the Best Leaders Lead, brings those powerful attributes and leadership greatness easily within your reach. Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

How to Hit a Curve Ball

'None of us knows what the future holds. But once you've learned how to confront and overcome the unexpected, this lack of knowledge will cease to make you anxious. Tomorrow will no longer be something to fear. And believe me, that's a great feeling' As a professional, you want to be ready for anything. You'll spend hours, days, even years, perfecting your technique, studying the competition and stepping up to challenges in order to make yourself an all star. But at some point in your life, regardless of what you do or how far up the ladder you've climbed, you will be thrown a curveball an unexpected challenge that comes at you quickly and without warning. The kind that forces you to rethink, well, everything. Whether it's the loss of a job, a newly assigned responsibility at work, or a global recession that threatens your entire company or industry, an unanticipated charge can knock even the most experienced among us off guard. So if you want to succeed in business and in life it's not enough to be the smartest in the room or even the hardest working; you have to be a great curveball hitter. Investment banker Scott R. Singer learned this lesson the hard way. But after a series of career challenges and personal setbacks, he started to develop a new approach to dealing with unforeseen problems by adopting a new attitude toward life. He realized that curveballs are a part of the game and the greatest players know how to knock them out of the park. Singer shares his personal story and insights as well as those of some prominent curveball hitters he interviewed, such as Leslie Moonves of CBS, Alan Schwartz of Bear Stearns, and actor Michael J. Fox. Singer's rules for surviving and thriving when faced with uncertainty include: • Step up to the plate: Accept what's happened; don't fight it. Tell others right away, and let them help. • Be the batter, not the ball: Don't let your imagination get the best of you. Be a realist, not a pessimist. • Keep your eye on the ball: Focus on what you can do instead of worrying about what might happen or what's beyond your control. This fun yet practical audio book is full of valuable advice and anecdotes that can help anyone avoid striking out at work (or at home) and maybe even turn those surprising challenges into tremendous opportunities. Författare: Mark Levine,Scott Singer

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

How to Sell When Nobody is Buying

You are listening to this this book because you need to make more sales fast in an uncertain time. The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? Of course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries and new sales rules apply. Customers have up to the minute information access, a global reach, a social networking mindset, a desire for instant gratification, and expectations of more powerful, high tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them. You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed, and only those most adaptable to change will survive. This approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self employed, or are part of a sales team, How to Sell When Nobody's Buying is the one stop resource you need to stand out in the marketplace starting now. Författare: Dave Lakhani

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

I Don't Know What I Want But I Know It's Not This

THE ESSENTIAL GUIDE TO KICK STARTING A CAREER YOU LOVE IN ANY JOB MARKET THERE IS AN EPIDEMIC IN THIS COUNTRY, one that continues to spread despite fluctuations in the economy. A dishearteningly large number of people dislike what they do for a living. In this revised and updated edition of I Don't Know What I Want, But I Know It's Not This, career coach Julie Jansen shows how anyone unhappy with their employment—or lack of—can implement a real and satisfying career transformation. A range of quizzes and personality exercises help you to identify the type of work for which you're best suited, and then, using real life examples and a useful resource guide, Jansen shows you how to transform even a period of crisis into an opportunity, providing the inspiration and know how to effect positive change. Författare: Julie Jansen

Uppläsare: Julie Jansen

Förlag: Gildan Media Corp

Identity Economics

In 1995, economist Rachel Kranton wrote future Nobel Prize–winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why people—facing the same economic circumstances—would make different choices. This was the beginning of a fourteen year collaboration—and of Identity Economics. Identity economics is a new way to understand people's decisions—at work, at school, and at home. With it, we can better appreciate why incentives like stock options work or don't; why some schools succeed and others don't; why some cities and towns don't invest in their futures—and much, much more. Identity Economics bridges a critical gap in the social sciences. It brings identity and norms to economics. People's notions of what is proper, and what is forbidden, and for whom, are fundamental to how hard they work, and how they learn, spend, and save. Thus people's identity—their conception of who they are, and of who they choose to be—may be the most important factor affecting their economic lives. And the limits placed by society on people's identity can also be crucial determinants of their economic well being. Författare: George Akerlof,Rachel Kranton

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

In Cheap We Trust

Cheap. Cheap suit. Cheap date. Cheap shot. It's a dirty word, an epithet laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid New England winters and rarely using his car's turn signals to keep them from burning out. But as an adult, when she found herself walking 30 blocks to save $2 on subway fare, she realized she had turned into him. In this lively treatise on the virtues of being cheap, Weber explores provocative questions about Americans' conflicted relationship with consumption and frugality. Why do we ridicule people who save money? Where's the boundary between thrift and miserliness? Is thrift a virtue or a vice during a recession? And was it common sense or obsessive compulsive disorder that made her father ration the family's toilet paper? In answering these questions, In Cheap We Trust offers a colorful ride through the history of frugality in the United States. Readers will learn the stories behind Ben Franklin and his famous maxims, Hetty Green (named 'the world's greatest miser' by the Guinness Book of Records) and the stereotyping of Jewish and Chinese immigrants as cheap. Weber also explores contemporary expressions and dilemmas of thrift. From Dumpster diving to economist John Maynard Keynes's 'Paradox of Thrift' to today's recession driven enthusiasm for frugal living, In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny. Författare: Lauren Weber

Uppläsare: Marguerite Gavin

Förlag: Gildan Media Corp

In Search of the Obvious

This audiobook could upset a lot of people. It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make the people who made the mess very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. The search for any marketing strategy is the search for the obvious. We are in an era of killer competition. Category after category is perceived as a commodity. This fact is the central reason the critically important function of marketing is such a mess. It's also why the average chief marketing officer barely lasts beyond two years in the job. In this audiobook, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that simple, obvious differentiating idea. This search should begin with what Trout considers the best book ever written on marketing even though it was published in 1916 and isn't about marketing. Entitled Obvious Adams: The Story of a Successful Business Man, it lays out the five tests of an obvious idea that will lead you to the right marketing strategy for any product. Trout goes beyond the obvious by laying out what gets in the way of this search, like the Internet, advertising people, marketing people, Wall Street, research, even the future. These are all huge distractions that keep marketers from their most important task: differentiating their products. To bring these principles for finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal Mart, newspapers, and the bewildering beer business. Författare: Jack Trout

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

In the Land of Difficult People

Once upon a time, people wrote fables featuring untrustworthy ravens, wicked wolves, insincere monkeys, and power hungry lions. Told repeatedly through generations and spread throughout the world, classic stories abound in which noble heroes and heroines matched wits with these typically treacherous beasts. But what's that you say? You feel as though you're surrounded by just these sorts of characters at work? Well, you're not alone. In the Land of Difficult People presents dozens of timeless folk tales from around the world and applies the lessons we can learn from them to present day work situations, showing how you can best maneuver around the equally challenging personalities found in your own workplace. You'll meet the eight major types of difficult people (animals!) and learn how to handle scary or insecure bosses, self interested coworkers, and other figures so perfectly mirrored in these delightful and enlightening tales. The stories collected here show how using classic street smarts and some not so common sense you can win the day against snakelike gossipmongers, kingly tyrants, backstabbing tricksters and all other workplace 'beasts.' Each story in this amusing collection is followed by practical advice with smart, adaptable options you can use to manage any situation involving even the toughest of characters. Whether you're dealing with a hostile boss, an untrustworthy coworker, or a poorly communicating client, you'll find the solutions you need resonating throughout these timeless tales. Equal parts entertainment and guidance, In the Land of Difficult People is filled with invaluable wisdom that will lead you to a happily ever after ending every time. Författare: Terrence Gargiulo,Gini Graham Scott

Uppläsare: Terrence Gargiulo,Gini Graham Scott

Förlag: Gildan Media Corp

Inbound Marketing

To connect with today's buyer, you need to stop pushing your message out and start pulling your customers in. The rules of marketing have changed and the key to winning is to use this change to your advantage. If you've wondered how to get found in Google or why blogs and social media sites like Facebook and Twitter are important, Inbound Marketing is the audio book for you. HubSpot founders Brian Halligan and Dharmesh Shah give you the tools and strategies you need to improve your Google search rankings; build a blog to promote your business; grow and nurture a community on social media sites; and analyze which of your online marketing efforts are working. Stop wasting money blasting the world with marketing messages that nobody cares about. Instead, learn to get found with Inbound Marketing. Författare: Brian Halligan,Dharmesh Shah

Uppläsare: Erik Synnestvetd

Förlag: Gildan Media Corp

Innovation is Everybody's Business

Innovation isn't something you do after you get your work done. It's how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results. In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I Skills (Innovation Skills) may be the smartest career move you'll make. Based on interviews with 43 innovation adept managers and individual contributors, Innovation Is Everybody's Business guides you in: • Mastering the seven essential I Skills you need to become indispensable • Unleashing the “mindset, skillset, and toolset of the innovator” that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era • Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable • Assaulting your assumptions at the personal, organizational, and industry levels • Building tools for work life balance and creating your own job satisfaction If you're ready to stop talking about innovation and start adding value today–in your job, department, or organization–you're ready to benefit from the powerful message of Innovation Is Everybody's Business. “Filled with powerful examples of ordinary business people using their creativity to grow their companies, Tucker's audio book is a practical and effective guide to help you open your mind for innovation.” —ROGER VON OECH, author of A Whack on the Side of the Head and the Creative Whack Pack Författare: Robert Tucker

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Instant Influence

What could be better than getting anyone to do anything in seven minutes…or less? Finally, a revolutionary new approach scientifically proven to create instant, effective, and lasting change in anyone—coworkers, friends, family, strangers, even yourself. Use Instant Influence to: • Motivate your employees to become more productive • Encourage your clients to use more of your products and services • Even get your kids to do their homework—without being nagged With six simple questions, motivational specialist Dr. Michael V. Pantalon teaches you how to plant the seeds for change, help others discover their own powerful reasons for change, identify effective “change talk,” make an action plan, and create successful outcomes even with people who are resistant to change. Based on the only motivational approach scientifically proven to succeed in more than one hundred clinical trials, Instant Influence is used nationwide in corporations, hospitals, court systems, universities, therapists' offices, and elsewhere. From coping with a recalcitrant employee to resolving a long standing problem with your spouse, Instant Influence can help you create the lasting results you want while improving the relationships you have. Författare: Michael Pantalon

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Integration Marketing

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common from Microsoft to McDonald's to U.S. Steel that helped them grow from small businesses to globe spanning corporations?The answer is 'yes,' and it's right here. The common thread between all big growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as 'business miracles' with a zero dollar ad budget. Now, Mark Joyner finally puts this amazing business transforming methodology on audio and tells you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity before you commit time and resources to it. Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. This isn't just some new buzzword for the same old ideas it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effect... Författare: Mark Joyner

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Interviews (Collins Business Secrets)

The interview secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Interviews. Includes how to: * Research the needs of the employer * Focus the interview on your strengths * Use body language to impress * Deal with difficult questions * Negotiate the perfect package Författare: Heather Salter

Uppläsare: Various

Förlag: Harper Collins

Islands of Profit In A Sea Of Red Ink

Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client's business is unprofitable and that profit increases of 30 percent or more are within reach. Byrnes reveals an uncomfortable truth: It's possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as: • Revenues are good, costs are bad • All customers should get the same great service • If everyone does his or her job well, the company will prosper Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential. Författare: Jonathan Byrnes

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

It's Not as Bad as You Think

Even with the economy feeling a little bit better, there is a real fear that markets will stay down and things won't ever get back to normal. But a few brave voices say that this attitude is just too pessimistic. Capitalism has not failed. And it's not time to just give up—on free markets or a better tomorrow. History shows that every time the economy was thought to be done, worn out, finished, it bounced back. The economy is not as fragile as the pessimists think. In fact, things are already improving. Even housing is showing signs of life. With It's Not as Bad as You Think, Brian Wesbury, ranked as one of the top economic forecasters by the Wall Street Journal and USA Today, shows you that the future is much brighter than you think. A great confluence of negativity and government mistakes dragged attitudes and the economy down, but this won't last. With this easy to follow analysis of tomorrow and guide through yesterday, Wesbury debunks the pouting pundits of pessimism to show you how to prosper now and in the future. Chapter by chapter, It's Not as Bad as You Think: • Reveals the real reasons behind the 'Panic of 2008' and why it seems so much more severe than past crises • Uncovers a history of entrepreneurship that you should trust • Explains how a V shaped recovery can take place and how wealth you had thought you lost can be found again • Calls out the press for being overly negative about capitalism and shows how government policy compounded economic problems in 2008 And much more A breath of fresh air, Wesbury's objectivity and optimism provide welcome relief to the daily bad news stories. So if you need an antidote to conventional wisdom and are willing to look beyond the events that have already occurred, pick up It's Not as Bad as You Think and discover how you can capitalize on the profitable possibilities of tomorrow. Författare: Brian Wesbury

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Just Listen

You've got a business colleague who's hostile...a client who's furious...a staffer who's deeply cynical—how do you get people to do what you want in tough situations like these? In Just Listen, veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible. “Here's the challenge,” Mark says. “People have their own needs, desires, and agendas. They have secrets they're hiding from you. And they're stressed, busy, and often feeling like they're in over their heads. To cope, they throw up barricades that make it difficult to reach them even when your goals are in sync with their own.” But the good news is that there are simple strategies that can make you compelling, and break down the walls that keep you from getting through to the people you need to buy into your ideas and goals. Just Listen presents remarkably effective tools and techniques you can use whenever a job, a sale, or a relationship hangs in the balance. How effective are Mark's techniques? One of his areas of expertise is training FBI and police hostage negotiators to handle life or death situations. “The same tips I teach these profes sionals for building empathy, de escalating conflict, and gaining buy in will work in any situation,” Mark says. “Whether you're a new employee fresh out of school, a salesperson, or a CEO, once you master these skills you can take them wherever you go in your career.” And Mark has proven these strategies in his own 30 year career as a business coach at companies such as GE, IBM, Goldman Sachs, Kodak, Federal Express, Hyatt, and Disney. With this powerful yet engaging audio book, you'll learn how to: ▲ Get the attention of a total stranger who you need to know—like that potential client you absolutely must land. ▲ Talk an angry person up from an instinctual (irrational) state to receptivity, and finally to rationality—a skill that can save a job, a marriage, or even a life. ▲ Use the “Magic Paradox”—a technique the author developed for hostage negotiators— to turn a negative person into an asset. ▲ Master the critical art of buy in (the foreplay of negotiation, persuasion, and selling) by moving anyone through the “Persuasion Cycle.” Barricades between people become barriers to success, progress, and happiness; so getting through is not just a fine art, but a crucial skill. Just Listen gives you the techniques and confidence to approach the unreachable people in your life, and turn frustrating situations into productive outcomes and rewarding relation ships. Författare: Mark Goulston

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

KaChing

Make Your Virtual Cash Register Go KaChing! The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!” It's also important to create an overall strategy with these tools that will maximize your time and web usage. Fortunately Joel Comm, one of the world's leading experts in making money online, delivers tips, tactics, and commonsense guidelines to customize your Internet approach with KaChing. From walking you through the best blogging tools for your needs to exploring the many avenues of Twitter, Linkedin, and web networking, Comm demystifies the many options the Web has to offer—and helps you clarify your business strategy to better reach targeted audiences. KaChing will show you: • 7 web content types that work together • People who can help you generate content that gets hits, mailing lists, and merchandising • Advertising strategies that connect you with contacts, partner sites, and customers • YouTube, webinar, and other online video tools • Branding approaches that speak to your customer base • Search engine optimization (SEO) tips that get your web site and business more attention Författare: Joel Comm

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Killing Giants

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to 'buy green' but who also wanted high quality products. Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant killers across industries from software to cosmetics to aviation for their most powerful techniques. Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include: • Win in the last three feet. Leverage someone else's investment just be there the moment the customer grabs their wallet. • Create 'thin ice' arguments. Shift the conversation to places where the competition can't or won't go. • Fight unfairly. Learn how the underdog can turn the tables. From the hypercompetitive world of social media to high stakes business to business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter the size of the fight in the dog. Författare: Stephen Denny

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Lead Sell or Get Out of the Way

In today's sales world there's no room for followers. But there's plenty of room for leaders. Competition is intense, and if you don't take a leadership role in producing results for your clients, someone else will. In Lead, Sell, or Get Out of the Way, Ron Karr outlines a repeatable process based on the powerful idea that great sellers lead relationships in the same way that great leaders sell ideas. No matter what you sell, you must communicate persuasively and effectively what it is you can offer clients. However, sales leaders do even more than that. They raise the bar by finding new opportunities and creating new levels of performance for their customers. They don't just sell products or services; they sell outcomes that transform a customer's world, and they assume personal responsibility for those outcomes. This customer focused mindset is the key to Karr's proven leadership selling process. Based on decades of research with companies of all sizes, Karr reveals what great sellers do and shows how anyone can implement the same powerful principles. He offers an in depth exploration of the seven critical traits all sales leaders share. Today's top sales leaders: • Have a clear vision of where they're going • Position themselves powerfully in the minds of customers • Build alliances rather than go it alone • Ask powerful questions that result in new sales opportunities • Create a value proposition that neutralizes the competition • Communicate well and persuasively • Embrace accountability and responsibility Many sales leaders learn these principles through trial and error. This audio book helps you avoid the trial and error part and skip straight to the success part. Why learn the hard way when you can listen to this audio, learn these principles, and start—today—selling more, faster, and at a higher profit? If you sell things for a living or manage people who sell, you face a stark choice that you had better get right—to Lead, Sell, or Get Out of the Way. Choose wisely and sales success will be yours. Författare: Ron Karr

Uppläsare: Ron Karr

Förlag: Gildan Media Corp

Leadership (Collins Business Secrets)

The leadership secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Leadership. Includes how to: * Understand and develop your leadership style * Identify strategic goals for your department * Motivate and manage teams of all sizes * Build a culture of results and responsibility * Lead the way out of a crisis Författare: Michael Heath

Uppläsare: Various

Förlag: Harper Collins

Leadership and the Sexes

Each of us enters the workplace not only as a human being, but as a woman or man, Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times bestselling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking audio book weaves brain science and gender studies with real life examples from business leaders to provide a new vision of gender diversity. Leadership and the Sexes presents brain science tools with which listeners can look into the brains of men and women to understand themselves and one another. Provided are five GenderTools, which can be used immediately in executive, management, design and marketing teams. The gender science presented here has been used successfully by such diverse corporations as IBM, Nissan, Proctor & Gamble, Deloitte & Touche, PriceWaterhouseCoopers, Brooks Sports, and many others. This gender science helps leaders increase their organization's competitive edge, profits, and bottom line by: • Increasing gender intelligence between men and women • Discovering new ways to supervise, negotiate, and manage • Revising male/female relationships to meet the demands of the global economy • Understanding how to use gender science to sell and market products and services The corporation that utilized the authentic differences between men and women is the organization that discovers significant competitive advantage. The company or firm that helps women and men understand each other discovers maximum success. Författare: Michael Gurian,Barbara Annis

Uppläsare: Jonathan Marosz

Förlag: Gildan Media Corp

Leadership Challenge

Förmågan att leda ligger i vad du gör, inte i vem du är. Tjugo års forskning och tiotusentals intervjuer visar hur du som ledare får andra att vilja prestera något utöver det vanliga. Författare: James Kouzes,Barry Posner

Uppläsare: Kontentan

Förlag: Kontentan

Leading at the Edge - Second edition

In December of 1914, the British Imperial Trans Antarctic Expedition, led by Sir Ernest Shackleton, sailed from the island of South Georgia in the Southern Ocean. Its goal: the first overland crossing of Antarctica. Soon trapped in a prison of solid pack ice, the crew became engaged in a legendary fight against brutal cold, impenetrable ice, dwin­dl­ing food, and complete isolation. Despite these seemingly insurmountable obstacles, the team remained cohesive, congenial, and mercifully alive a fact that speaks not just to luck but to an unparalleled feat of leadership. Part adventure tale, part leadership guide, Leading at The Edge demonstrates the power of strong leadership in times of adversity, uncertainty, and change. Författare: Paul R. Kessler,Catherine McCarthy,Dennis N. T. Perkins,Margaret P. Holtman

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Learning to Lead

Over his distinguished career Warren Bennis has shown that leaders are made, not born. In Learning to Lead, written in partnership with management development expert Joan Goldsmith, Bennis provides a program that will help managers transform themselves into leaders. Using wise insights from the world's best leaders, helpful self assessments, and dozens of one day skill building exercises, Bennis and Goldsmith show in Learning to Lead how to see beyond leadership myths and communicate vision to others. With updates throughout, Learning to Lead is both a workbook and a deeply considered treatise on the nature of leadership by two of its finest and most experienced practitioners—and teachers. Författare: Warren Bennis,Joan Goldsmith

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Little Book of Sideways Markets

With the stock market turning into a roller coaster ride of all time highs and stomach churning lows, where does that leave your portfolio? Pretty much back where you started in 2000. Which may be fine for visitors to Six Flags, but for your retirement, savings, and investments, you'd like to actually get somewhere. In The Little Book of Sideways Markets, respected value investor and author Vitaliy Katsenelson show you how to survive a stagnant market that's neither bull nor bear but instead what he calls a cowardly lion—it displays occasional bursts of bravado but is ultimately overcome by fear. Katsenelson, known for the commonsense principles he has written frequently about in the Financial Times, Bloomberg, Businessweek and elsewhere, decodes the theories and cuts to the chase with practical and timely strategies for how you can survive and thrive during the sideways market—a state of affairs, by the way, we should expect for the next decade. He'll show you: • Why your investments will stall in neutral and what to do about it • Why, despite its place as the Rodney Dangerfield of investing, you should treat mean reversion with respect • Why Tevye was a rich man—and what you can learn from his purchase of Golde, the cow • How the dire state of economic affairs in China and Japan will impact your investments, and what to do about it • The three crucial concepts of value investing—Quality, Growth, and Valuation • How focus on process, boring as it may sound, leads to success • Why you should become a born again value investor • How to break bad habits and find, buy and sell stocks in a sideways market Making progress in a sideways market is difficult, but the lively and entertaining Little Book of Sideways Markets will help you triumph even when the market is stalled. Författare: Vitally Katsenelson

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Live It Love It Earn It

LOVE YOUR MONEY AND IT WILL LOVE YOU BACK! Does your heart race when your credit card bill arrives? Are you one flat tire or one emergency room visit away from financial ruin? If you think a secure financial future is out of reach, you're wrong. Let Marianna Olszewski teach you how to love your money instead of running scared from it. Marianna didn't start out rich, happy, and fabulous. Strapped for cash beginnings motivated her to strive for abundance and financial independence—goals she exceeded by age thirty as the founder of a multimillion dollar business and one of the most respected women on Wall Street. Now Marianna reveals the lessons she learned on her own road to success and the savvy strategies of other amazing women. She shows how to let go of stress, break your bad money habits, take control of your finances, and finally achieve your goals and a happier, richer life. You'll learn to: Say Yes to Yourself: Turn toward people and situations that enhance your life and well being and away from those that don't. Until you start affirming your future through both thought and action, your efforts to improve your finances will fall flat. Fall in Love with Your Money: Having a cavalier attitude toward money is part of the reason many of us find ourselves in a financial pickle. But when you treat your money with respect, keep track of it, and spend and save it wisely, your money will always love you back. Act As If: If you think that change is impossible, think again. Start your transformation by acting as if you already are as successful and prosperous as you want to be. Live It, Love It, Earn It is full of true stories of ordinary women who have overcome tough challenges, such as climbing the corporate ladder, getting out of debt, and changing jobs midcareer, to get the life they want. Marianna also shares insights from other successful women like designer Diane von Furstenberg; shoe mogul Tamara Mellon (of Jimmy Choo); fashion entrepreneur Tory Burch; the first woman to hold a seat on the New York Stock Exchange, Muriel Seibert; and Congresswoman Marsha Blackburn. Let Marianna give you the tools you need to create and maintain an abundant and fulfilling life. Författare: Marianna Olszewski

Uppläsare: Marianna Olszewski

Förlag: Gildan Media Corp

Love Leadership

In 1992, at the age of 26, John Hope Bryant was running a successful financial services firm when the Los Angeles riots broke out. After the violence and chaos subsided, Bryant saw that his community needed a 'hand up, not a handout,' so he founded Operation HOPE, an organization dedicated to helping low wealth communities attain financial literacy empowerment. Today, Bryant is a sought after speaker recognized for his leadership and service around the world. In Love Leadership, Bryant chronicles his story of transformation from a teenager growing up in South Los Angeles to the leader of one of the most impressive antipoverty organizations in the country, and shares the unlikely ingredient for his leadership success: love. He shows leaders how to break away from the long standing leadership style—one based on fear. Instead, he suggests that the best way to lead in both your professional and personal life is to figure out what you have to give others in a world obsessed with the question 'what do I get?' Drawing on his remarkable success story and on interviews with love based leaders such as Former President Bill Clinton, Bill George, and Andrew Young, Bryant outlines the five laws of love based leadership: Loss creates leaders: There can be no inner growth without the pain of legitimate suffering. Fear fails: Leading through fear is antiquated and self defeating, a crippling indulgence that we can no longer afford. Love makes money: The expression of love in business—creating long term relationships with customers and employees based on caring for others and doing good—makes everyone wealthy. Vulnerability is power: When you open up, people open up to you. Real leaders know that vulnerability is not a weakness, but rather their greatest strength. Giving is getting: Leaders give, followers take. Giving inspires loyalty, attracts good people, confers peace of mind, and lies at the core of true wealth. Aimed at a new generation of leaders and extremely relevant in today's complex and fast moving world, Love Leadership is a bold and contrarian guide to leadership and success. Författare: John Bryant

Uppläsare: John Bryant

Förlag: Gildan Media Corp

Lycka Till!

Det tog Alex Rovira Celma och Fernando Trías de Bes bara åtta timmar att skriva boken. Men å andra sidan tog det tre år att skapa den. De som bara ser de åtta timmarna tror att de hade ren tur. De som begrundar de tre åren inser att de sökte efter turen och på så sätt lade grunden för den eviga lyckan. Lycka till! har redan hunnit bli en klassiker inom business book genren och används flitigt av företag världen över för att inspirera personalen både på jobbet och i privatlivet. Författare: Alex Rovira,Fernando Trias de Bes

Uppläsare: Stefan Sauk

Förlag: Storyside

Långtidsfrisk

Det går att minska sjukskrivningarna radikalt. Företagen kan få fler att känna sig vid god hälsa. Enorma vinster, mänskliga, företagsekonomiska och samhällsekonomiska väntar. Det visar bland annat exemplet Fors bruk. Här får du recepten. Författare: Anders Lugn,Johnny Johnsson,Birger Rexed

Uppläsare: Kontentan

Förlag: Kontentan

Making Ideas Happpen

How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of especially productive creative people and teams—the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful and often counterintuitive practices, such as: •Generate ideas in moderation and act without conviction •Reduce all projects to just three primary components •Encourage fighting within your team •Seek competition and share ideas liberally In an increasingly flexible and entrepreneurial environment, creative minds have the opportunity (and responsibility) to solve and change industries—but they can only do that if they overcome the obstacles. While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen a capacity that endures over time. Författare: Scott Belsky

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

Making It In High Heels 2

Dealing with adversity is the toughest thing you will ever go through in life. You may think you are the only one dealing with it, but you aren't. These women have all achieved incredible success against the odds. Learn from the best mentors because they want you to succeed too! Making It in High Heels is never easy, so carry your own support team with you! Författare: Kimberlee MacDonald

Uppläsare: Various Various

Förlag: Gildan Media Corp

Making It in High Heels:

Through the rough patches in our life, we sometimes forget that we are not alone. It is when we need inspiration and guidance but can't talk to our friends or family, we need someone who understands and has been through it before us, and is still… MAKING IT IN HIGH HEELS 40 strong women from various ages, backgrounds and experiences have come together to share the most personal times in their lives. Listen in as these women 16 35 years of age each contribute a chapter about a hard time they have gone through and what they did to get through it. These stories will help motivate and inspire you through any hard time in your life. Your life is about to take a change for the better! Författare: Kimberlee MacDonald

Uppläsare: Various Various

Förlag: Gildan Media Corp

Management (Collins Business Secrets)

The management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Management. Includes how to: * Build a goal-oriented team * Successfully manage individuals, teams and projects * Set clear goals and give quality feedback * Get things done on time and on budget * Deal with difficult situations Författare: Martin Manser

Uppläsare: Various

Förlag: Harper Collins

Managing Knock Your Socks Off Service

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up to the minute advice on how they can create world class service both in their operations and through their people, whether they work with customers face to face, on the phone, or in e space. Revamped with new examples, stories, and research, this audiobook gives readers practical, proven ways to: Find and retain service oriented people Get to know customers intimately Build a service vision Train and coach Create and maintain a service management process that aligns people, systems, and customers Involve and empower employees Recognize and reward good performance Filled with examples from service standard setters, such as Fed Ex, QVC, and others, Managing Knock Your Socks Off Service shows how to create great service on a day to day, real time, every time basis. Författare: David Zielinski,Ron Zemke,Chip R. Bell

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Marketing (Collins Business Secrets)

The marketing secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to: * Position your product for a target market * Build a brilliant marketing plan * Create stunning branded marketing materials * Use memorable publicity to build market interest * Take advantage of new technology Författare: Peter Spalton

Uppläsare: Various

Förlag: Harper Collins

Marketing In The Age of Google

In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non ad based search acquisition will make it central to their marketing mix, and can connect with high quality customers for long term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to: Integrate search strategy into all aspects of your business Cut through the data and get the actionable metrics you need Use data about what people are searching for as a valuable market research tool Get your company found through social media And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors. Författare: Vanessa Fox

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Marketing in the Moment

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work without wasting a fortune on trial and error? Get this audio book, that's how! Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high level strategy to proven tactics and successful ground level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this audio book will help you build leads, traffic, sales, market share and profits! • Capitalizing on the new “content marketing” • The megashift from blogging to microblogging and what it means to you • A world run by smartphones: iPhones, BlackBerrys, and beyond • Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more • Plurk? UStream? Joost? Tumblr? iGoogle? • Profiting from the sites and tools you may never have heard of • Your Web marketing 360 degree review Systematically optimizing everything you're already doing online Författare: Michael Tasner

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Marketing Lessons from the Grateful Dead

THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away! Författare: Brian Halligan,David Scott

Uppläsare: David Scott,Brian Halligan

Förlag: Gildan Media Corp

Marketing Professional Services

Den nya utgåvan av Philip Kotlers Marketing Professional Services visar hur ett kunskapsföretag bör marknadsföra sig under de förutsättningar som råder i dag. Författare: Philip Kotler

Uppläsare: Kontentan

Förlag: Kontentan

Master Your Debt

The world of borrowing and debt management has changed dramatically, leaving people confused about how best to secure their financial future. This audio book is the only guide with detailed advice to help you become debt free or master the debt you have, based on the latest laws and new government programs and policies implemented under the Obama administration. Is the information and advice on debt management different than in years past? Definitely, and in this savvy, engaging guide, bestselling author and financial expert Jordan Goodman will show you how to: •Win the mortgage game: avoid foreclosure, obtain the best refinancing, and modify your mortgage even if it's “under water” • Clean up your credit report and dramatically boost your credit score •Negotiate new terms and payments for burdensome medical bills, student loans, and credit cards • Protect yourself from the devastation of identity theft • Master new credit card rules, and avoid the rate and fee traps • Learn a revolutionary strategy that will help you become mortgage free in five to seven years, change the way you pay all your bills, and save hundreds of thousands of dollars Master Your Debt contains many pioneering strategies as it lays out an innovative plan for achieving the elusive goal of financial success. This reliable resource is filled with helpful Web sites, toll free numbers, association and government agencies, and vetted companies and services to help you implement the advice offered here. In today's volatile economy, getting out of debt is the key to surviving and thriving, and with this audio book, Jordan Goodman provides you with the strategies and tools to live debt free. Författare: Jordan Goodman

Uppläsare: Jordan Goodman

Förlag: Gildan Media Corp

Money From Anywhere

This audio book will show you, step by step, how to quickly and easily set up and run your own profitable online business and 'make money from anywhere.' Best selling author Pat O'Bryan (Your Portable Empire), along with multiple best seller Dr. Joe Vitale (Attract Money Now), Marlon Sanders (Internet Marketing Superstar), Connie Green (Huge Profits With a Tiny List), and several other Internet Marketing experts have created a road map for you. All you have to do is follow it. If you've been downsized, outsourced, or are just looking to increase your income, this is the audio book for you. Författare: Pat O'Bryan

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Negotiate Your Way To Riches

Unlike any negotiating book you've ever heard! If you buy or sell anything personally or professionally, this audiobook can make or save you a fortune! This complete guide to negotiating great deals gives you step by step instructions to get anything you want for personal or business use for a fraction of the asking price...or, better yet, no money at all! Peter Wink, a recognized master negotiator, will teach you: How to develop the 'negotiator's mindset' How to negotiate the best price on every personal or business purchase Thirty six specialized negotiation tactics you can use immediately Ways to expose the other side's open and hidden agendas Five of the most unethical negotiation tactics that can be used against you Eleven tips for excellent communication during negotiations Eight common causes of conflict during negotiations and how to avoid them How to tell if the 'other side' is bluffing Nine types of power you can use in any negotiation How to get people to trust you A seating arrangement that automatically gives you the advantage during negotiations How to use different types of discounts to your financial advantage How to predict the other side's next move by reading them like a children¹s book Step by step instructions to negotiate for salaries, raises, benefits, and other perks And much more! Författare: Peter Wink

Uppläsare: Peter Wink

Förlag: Gildan Media Corp

Negotiating (Collins Business Secrets)

The negotiating secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Negotiating. Includes how to: * Set clear goals and limits * Understand your potential adversary or partner * Use and interpret body language * Deal with difficult people * Close brilliant deals Författare: David Brown

Uppläsare: Various

Förlag: Harper Collins

Networking for People Who Hate Networking

Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, found that most networking advice books assume that to succeed you have to become an extrovert. Or at least learn how to fake it. Not at all. There is another way. This audiobook shatters stereotypes about people who dislike networking. They’re not shy or misanthropic. Rather, they tend to be reflective—they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because they’ve been told networking is all about small talk, big numbers and constant contact, they assume it’s not for them. But it is! Zack politely examines and then smashes to tiny fragments the “dusty old rules” of standard networking advice. She shows how the very traits that ordinarily make people networking averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. Författare: Devora Zack

Uppläsare: Karen Saltus

Förlag: Gildan Media Corp

Never Make the First Offer

Donald Dell is a legend in professional sports. As one of the first agents to represent athletes, he's been negotiating mega deals for almost forty years with a hugely successful record on behalf of stars like Arthur Ashe, Michael Jordan, Jimmy Connors, Patrick Ewing, Stan Smith, and Boomer Esiason. Now Dell shares behind the scenes stories of his dealings with some of the most powerful sports owners and executives. He brings the inner workings of the negotiating room to life and offers lessons that listeners can apply to their own tough situations. A sample: • Never make the first offer: You're not seeking an offer at all; you are seeking information. • Business is emotional: If you are less than genuine. people will pick up on it, which is much worse than losing your temper every now and then. • Know your audience: I finally figured out the key to Jimmy Connors play to his stubbornness. Don't force Jimmy to do something and he just might do it. • Decide what's important: Something extremely important to the other side may be trivial to you, in which case you can gain leverage by giving it to them. Författare: Donald Dell

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

No Excuses!

Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self discipline. Brian Tracy knows this firsthand: He didn't graduate from high school, and after working for a few years as a laborer, he realized he had limited skills and a limited future. But through the power of self discipline, he changed his life, achieving success in sales and marketing, investing, real estate development, and management consulting. He has consulted to more than 1,000 companies, given motivational speeches and seminars to more than 4 million people in 40 countries, and written 45 books. No Excuses! shows you how you can achieve success in all three major areas of your life: 1. Your personal goals: self discipline can help you realize that you are responsible for your success and shows you how persistence really does pay off. 2. Your business and money goals: self discipline can make you a better leader and a better manager, help you close more sales and make more money, improve your time management and problem solving abilities, and make you more effective and successful at work. 3. Your overall happiness: self discipline can help you be happier, healthier, and more physically fit, and it can help you in your marriage and your relationships with your children and friends. Each of the 21 chapters in this audio book shows you how to be more disciplined in one aspect of your life, with end of chapter exercises to help you apply the “no excuses” approach to your own life. With these guidelines, you can learn how to be more successful in everything you do—instead of wistfully envying others who you think are just “luckier” than you. a little self discipline goes a long way...so stop making excuses and listen to this audio book! Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

Now, Build a Great Business

Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face to face interviews with world class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this audio book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step by step instructions and a compelling big picture overview show you exactly how to: ✩ Become a great leader—and get extraordinary results from everyone around you ✩ Develop a great business plan—and structure your company to maximize every resource ✩ Surround yourself with great people who are motivated to give their best ✩ Offer a great product or service—identifying exactly what your market needs ✩ Design a great marketing plan—and position your business as the preeminent provider ✩ And much more! You'll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on. Författare: Mark Thompson,Brian Tracy

Uppläsare: Brian Tracy,Mark Thompson

Förlag: Gildan Media Corp

On Becoming a Leader

For many years, Warren Bennis has persuasively argued that leaders are not born—they are made. And for countless readers, On Becoming a Leader has served as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to achieve it. In a world increasingly defined by turbulence and uncertainty, the call to leadership is more urgent than ever. Featuring a provocative new epilogue on the challenges and opportunities facing leaders today, this new edition will inspire the next generation and guide us into the future. Författare: Warren Bennis

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Open Leadership

An essential guide for leaders who want to use social media to be 'open' while maintaining control 'Be Open, Be Transparent, Be Authentic' are the current leadership mantras but companies often push back. Business is premised on the concept of control and yet the new world order demands openness leaders do not know how to be open and be in control. This must have resource will help the modern leader understand how to lead in the new open world where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being 'open' and exactly what that will mean. • Shows how to use social media to become an open organization • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace • The author Charlene Li is one of the foremost experts on social media and technologies In easy to understand language, this audio book will help leaders orient themselves to social networking and other technological advances. Författare: Charlene Li

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Organizing Genius

From Publishers Weekly University of Southern California business professor Bennis and Los Angeles Times reporter Biederman examine six 'Great Groups' whose work affected and sometimes changed the modern world. They are the Disney organization and its animated films; the Xerox Corporation's Palo Alto Research Center, which designed the first user friendly computer; the Clinton presidential campaign of 1992 for what the authors deem a remarkable victory; Lockheed's Skunk Works, where the U 2 spy plane and the Stealth bomber were developed; Black Mountain College in the foothills of North Carolina, which lasted only from 1933 to 1956 but attracted many major artists; and the Manhattan Project, whose scientists created the atomic bomb. All of these groups, the authors stress, consisted of enormously talented people with a sense of mission, who worked under a strong leader and were imbued with pragmatic optimism. Each segment is so well told that it has lessons for all. Författare: Warren Bennis,Patricia Biederman

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Owning Up

Your world as a director has suddenly changed. You've seen members of other boards take the heat when their companies imploded. The managements of Lehman Brothers, Bear Stearns, Merrill Lynch, and Washington Mutual clearly failed, but so did their boards. Now the board of every company beset with problems is coming under scrutiny. The pressure is on. Your board must own up to its accountability for the performance of the corporation. Governance now means leadership. Boards must change their modus operandi to address the new and complex issues that are emerging. These include: Ensuring liquidity in the context of the global financial crisis Setting CEO performance targets in a very uncertain economy Assessing strategy and enterprise risk under extreme volatility So what should boards do now? What should they be talking about in their meetings and executive sessions? What decisions must they make? How assertive must they be regarding company priorities and operating goals? In Owning Up, business advisor and corporate governance expert Ram Charan answers these and other burning questions on the minds of directors and business leaders. He describes best practices that are emerging in boardrooms he has observed firsthand. And he provides practical recommendations on a range of issues, from compensation to dealing with external constituencies. Wisely attuned to the human side, he confronts the need for some boards to refresh their composition and for others to rebalance their board dynamics. Directors, CEOs, general counsels, and operating executives will find here the guidance they need to meet the new and rising standards for corporate governance in this demanding business environment. Författare: Ram Charan

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

Presentations (Collins Business Secrets)

The presenting secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Presenting. Includes how to: * Enjoy presenting and approach it with confidence * Assess your audience and their reactions * Prepare presentations for maximum impact * Use your voice and body to make your point * Use visual aids and handle questions Författare: Martin Manser

Uppläsare: Various

Förlag: Harper Collins

Price of Prosperity

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity which have forewords by financial luminaries and new introductions by the author you can enjoy some of the best of Bernstein in his earlier Wall Street days. First published in 1962, The Price of Prosperity speaks to today's uncertainties as clearly as to those of the past. With chapters like 'The Burden of Government' and 'The Economics of Democracy,' Bernstein probes the future of an economy during rapidly changing times and the appropriate role of government in determining the ultimate outcome. The questions have not changed over time, but Bernstein's answers help us understand these issues from today's perspective. How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own. Författare: Peter L. Bernstein

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

ProBlogger

Turn Your Passion for Blogging into Extra Revenue There are no magic wands, hidden tricks, or secret handshakes that can bring you immediate success in the blogging world, but with the help of this audio book, you can get there. Written by two leading authorities on creating and monetizing blogs, ProBlogger carefully lays out the steps you need to follow to create a revenue generating blog. From choosing a topic and publishing your first post to promoting your site using social media and receiving your first check, you'll find out what really works. Packed with practical, tried and tested advice, this guide shows you how to: • Choose the right blog tools and platforms • Find your niche so you can excel • Start writing in a way that attracts visitors • Follow winning strategies on how to earn income with your blog • Drive readers to your blog through Twitter, Facebook, and DiggT • Select the best advertising services • Uncover the secrets of successful blogs Författare: Darren Rowse,Chris Garrett

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Project Management (Collins Business Secrets)

The project management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Project Management. Includes how to: * Deliver a successful project from start to finish * Communicate effectively with people at all levels * Manage changes and control scope creep * Identify and deal with risks * Work with common project management methodologies Författare: Matthew Bachelor

Uppläsare: Various

Förlag: Harper Collins

Purple Cow:

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed Pricing, Promotion, Publicity, to name a few aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff a lot of brown cows but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products tha Författare: Seth Godin

Uppläsare: Seth Godin

Förlag: Gildan Media Corp

Ride of a Lifetime

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70 person plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one of a kind choppers in the world with unrivaled passion, creativity, and honesty. In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart commonsense business wisdom works for businesses both big and small in any industry. Here, listeners will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. The Ride of a Lifetime is a smart, tough as nails guide to business success that every entrepreneur should hear. Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime. Författare: Paul Teutul

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Rules for Renegades

Renegade entrepreneur and runaway success story Christine Comaford Lynch has lived the kind of life most of us can only dream about. From model to monk to multimillionaire, she does what she wants and gets things done. Now, in ten outrageous life lessons, she'll show you how to make your dreams come true. Rules for Renegades distills what Christine has learned as she succeeded (and failed) in business, built strong relationships (and some disasters), and evolved spiritually and professionally. If you want to become financially independent, she'll show you how to do it. If you want to build your confidence and self esteem, she'll give you a crash course. If you want a meaningful life full of rich connections, she'll share her secrets. Ultimately, she lets you in on the greatest secret of all: how to build a fulfilling life while rocking your career. She'll tell you how to link to cool, free stuff, like a sample business plan outline, tutorials on sales and marketing techniques, and tools to help you enhance your own power. You'll learn the surprising truth behind her most offbeat rules... Everything's an Illusion, So Pick One That's Empowering Rock Rejection and Finesse Failure Learn to Love Networking Work Your Money Mojo Rules for Renegades is not just the story of a remarkable entrepreneur. It's an amazing approach to life that breaks the rules and will make life work for you. Författare: Christine Comaford-Lynch

Uppläsare: Christine Comaford-Lynch

Förlag: Gildan Media Corp

Sanningen om Ikea

Efter 20 år nära maktens centrum på Ikea har Johan Stenebo skrivit en avslöjande bok om vad som döljer sig bakom Sveriges mest framgångsrika företag. Fram träder en organisation där kvinnor och människor med utländsk härkomst får allt svårare att göra karriär en organisation med en osäker framtid under sönerna Kamprad. Författare: Johan Stenebo

Uppläsare: Reine Brynolfsson

Förlag: Ica Bokförlag

Second Declaration

The Second Declaration opens with a fascinating 'Chinese Dream' and turns it into the common dream of all mankind. Absolutely original, with vivid style, verve, imagination and sharp view points, The Second Declaration is a fascinating vision of future economies, the development trends of future cultures, and the development trends of future mankind. This audiobook is overly stuffed with information covering high technological, anthropological, esthetic, literary, economic, political and scientific histories of the orient and occident all of which allows you to enjoy 'a luxurious feast of wisdom and knowledge'. Peter Drucker, Father of Modern Management, said: 'The next information revolution is not a revolution in technology, machinery, techniques, software, or speed; it is a revolution in CONCEPTS.' The Second Declaration ignites this revolution. It elucidates the truth that the future determines the present. Today, in an era characterized by unprecedented changes, it is absolutely essential that everyone learn how to understand the future, cope with the future and manage the future. The Second Declaration teaches us how. Författare: Wang Xiaoping

Uppläsare: Marguerite Gavin

Förlag: Gildan Media Corp

Secrets of the Moneylab

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different and weird real people behave compared to the 'rational actors' of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck? As economist Kay Yut Chen has shown, quite a bit. Chen started behavioral economics research at Hewlett Packard, founding the first such 'moneylab' at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently. Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: * Use incentives to influence employees, suppliers, and buyers. * Determine whom to trust, and how much. * Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical but are utterly predictable. * Overcome the human tendency to game the system. * Profit from motives beyond money. Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. Secrets of the Moneylab shows how tackling your real world problems like a scientist can open up entirely new realms of possibility and profit. Författare: Marina Krakovsky,Kay-Yut Chen

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Selling (Collins Business Secrets)

The selling secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Selling. Includes how to: * Pitch your product to meet the needs of your customer * Use body language to build rapport * Negotiate and close the deal * Make your customers keep coming back for more * Develop new business relationships Författare: Nick Constable

Uppläsare: Various

Förlag: Harper Collins

Setting Boundaries with Difficult People

The New York Times Bestselling author, Dr. David J. Lieberman, introduces a wonderful right to the point mini audio book that tells listeners how to put an end to boundary issues once and for all! A work colleague with whom you have only a casual relationship asks you to co sign a loan for him . . . your neighbor asks you to keep her antisocial, flea riddled cat for the weekend — again. We've all faced sticky situations like these — unreasonable demands on our time and inappropriate requests from family, friends, co workers or casual acquaintances. We want to say No. We have the right to say No — always. And yet we don't. Some people will take No for an answer and that's the end of it. But some people don't. What do you do when the person on the other end of your No flat out refuses to accept your No? You'll discover exactly what to say as well as learn the underlying psychology that motivates them to always ask, and you to always give in! Plus, you'll learn step by step what you can do about it. Författare: David Lieberman

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Seven Lessons for Leading in Crisis

One of the country's most trusted leaders offers time tested and real world advice for leading in economic hard times. From business giant Bill George, the acclaimed author of Wall Street Journal best seller True North, comes the just in time guide for anyone in a leadership position facing today's unprecedented economic challenges. The former CEO of Medtronic draws from his own in the trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear directions, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons include: Face Reality, Starting with Yourself; Never Waste a Good Crisis; and Be Aggressive: This is Your Best Chance to Win in the Market. Författare: Bill George

Uppläsare: Bill George

Förlag: Gildan Media Corp

Shine

ARE YOU LETTING YOUR EMPLOYEES SHINE? Today's workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, can you help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired? In Shine, bestselling author, psychiatrist, and ADD expert Edward Hallowell combines brain science with performance research to offer a proven process to help you do just that. Hallowell's five step process pulls from his own work of helping people overcome their problems to become more productive in everyday life. Shine will help you: SELECT: Put the right people in the right jobs, and give them responsibilities that “light up” their brains. CONNECT: Strengthen interpersonal bonds among team members. PLAY: Help people unleash their imaginations at work. GRAPPLE AND GROW: Enable employees to overcome pressure to achieve mastery of their work. SHINE: Use the right rewards to stimulate loyalty and people's desire to excel. Brimming with the candor and warmth that millions of readers have come to expect, Hallowell's Shine is a vital new resource for all managers seeking to inspire excellence in their teams. Författare: Edward Hallowell, MD

Uppläsare: Edward Hallowell, MD

Förlag: Gildan Media Corp

Smarter, Faster, Cheaper

We're in 'wild west' times for business. Thanks to social media and new technologies, customer brand relationships are suddenly wide open and up for grabs. Big players are getting taken down, while upstarts are starting up, gunning for market share, and outmaneuvering the Goliaths. So, just when a rethink might seem in order, why do so many act like it's 1982 all over again? Why do they believe product pushing still works? Or still think dumber, slower, and more expensive is the way to engage customers these days? If you're interested in building, marketing, and promoting your business with agility and grace, not sloth and dullness, get Smarter, Faster, Cheaper. This one stop guide to the new entrepreneurial landscape—minus the 'same old, same old' baggage that drags so many down—gives you real world examples (as opposed to fluffy theory) from unique, winning innovators, inspiring you to think big and then take successful action. In Smarter, Faster, Cheaper, you'll meet a slew of already legendary new entrepreneurs and promoters, such as 'Nametag Guy' Scott Ginsberg, Bravo's 'Millionaire Matchmaker' Patti Stanger, Wine Library founder Gary Vaynerchuk, bestselling author and Squidoo founder Seth Godin, and many, many more. As you learn from their successes and failures, as well as those of author and entrepreneur David Siteman Garland, you'll discover fresh and exciting approaches to: • Becoming a trusted resource • Building your audience and community • Helping others while helping your business • Using your content as a handshake • Creating and growing one on one relationships with your customers • Communicating effectively online and via social media • Avoiding 'selling' by educating, inspiring, and entertaining instead • And more! Inertia is a powerful force, and many professional marketers and business owners still think 'more of the same' is the best way forward. Not you, though! If you recognize the new movement in marketing and promotion, discover how to make your business Smarter, Faster, Cheaper today and win! Författare: David Garland

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Snap Selling

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable. Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo. Be iNvaluable: You have to stand out by being the person your customers can't live without. Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs. Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind. SNAP Selling is the perfect guide for any seller in today's increasingly frenzied environment. Författare: Jill Konrath

Uppläsare: Jill Konrath

Förlag: Gildan Media Corp

Social Media 101

From the bestselling author of Trust Agents…100 ways to tap into social media for a more profitable business Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits—are you? With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed. Författare: Chris Brogan

Uppläsare: Chris Brogan

Förlag: Gildan Media Corp

Speak To Win

In Speak to Win, Tracy tells you how to master the art of the winning speech — and use it to achieve your most impossible seeming goals! Phenomenally successful people know that speaking well can help them gain the respect of others, make them tremendously more valuable to their company, and get them positive, enthusiastic attention from influential people who can open important doors for their life and career. Your ability to confidently address an audience of any size or type is the key to supercharging your ascent up the ladder of life — not to mention that people who speak and present well are instantly and naturally assumed to be more talented and intelligent than those who don't. The art of speaking can be systematically learned — and if you have the desire, discipline, and determination — not to mention one of the world's greatest presenters as your teacher — you too can become a persuasive and powerful speaker. Tracy reveals time tested tricks of the trade you can use to present powerfully and speak persuasively, whether in an informal meeting or in front of a large group of people. Learn how to: • become confident, positive, and relaxed in front of any audience • grab people's attention from the start • use body language, props, and vocal techniques to keep listeners engaged • transition smoothly from one point to the next • use humor, stories, quotes, and questions skillfully • deal with skepticism when presenting new ideas • wrap up strongly and persuasively Packed with proven strategies — and even including a special bonus chapter geared to making persuasive sales presentations — this powerful audio book will help you accelerate your career, earn people's respect, and achieve your greatest goals. Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

Start with Why

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with why enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another? Why are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them. Författare: Simon Sinek

Uppläsare: Simon Sinek

Förlag: Gildan Media Corp

Start-Up Nation

START UP NATION addresses the trillion dollar question: How is it that Israel a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources produces more start up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada and the UK? With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity driven culture, which flattens hierarchy and elevates informality—all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re create the 'Israel effect', there are entrepreneurial lessons well worth noting. As America reboots its own economy and can do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues. Författare: Dan Senor,Saul Singer

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Stop the Investing Rip-Off

The financial services industry including banks, brokerages, and insurance companies is unique among all others. Through effective advertising and marketing, it's been able to evade being painted with the brush that other underperforming industries have, and in most cases, their well designed sales pitch has allowed them to effectively prey on the emotional desires of investors. Based on author David Loeper's nearly 25 years of experience with this industry's inner workings, Stop the Investing Rip off reveals the real costs of the investments we make, details the false and misleading information sold to us, and discusses the devastating effects they can have on personal wealth. With this audiobook as your guide, you'll gain invaluable insights into the major segments of the financial services industry, how they spin their offerings, and the questions you need to ask before committing any money to a financial product or service you may be interested in. Författare: David B. Loeper

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Subliminal Persuasion

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without you even knowing it. You can choose to believe you're immune, but you can't choose not to be persuaded. The power of subliminal persuasion can move markets and control consumers—and that's a fact. But how? If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step by step detail the exact techniques people use to secretly persuade and influence you. Now it's your turn. In no time, you'll have the power to broadcast your message into a convoluted, competitive marketplace, leveraging the tools of mass influence to motivate the masses to profitable action. In a market so overstimulated and oversaturated with irrelevant consumer messages, how valuable would it be if you could slip under the radar of consumer consciousness and cause a group of people to take the action you want them to take? Subliminal Persuasion will walk you through the Consumer Seduction Process and teach you all the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want—effectively, profitably, and even ethically. And these techniques aren't just for salespeople and business owners. No matter who you are or what you do, the ability to persuade people instantly is a powerful tool in the arsenal of anyone who deals with people in any meaningful way. Look inside and learn to create contagious marketing messages, control the emotions of your prospects, master the subliminal power of words, and harness the media for your own purposes. Subliminal Persuasion is what happens when science meets seduction. This book is your guide to the techniques jealously guarded by ad agencies, politicians, and the world's best marketers. Once you've opened your eyes, you'll never see marketing the same way again. Författare: Dave Lakhani

Uppläsare: Dave Lakhani

Förlag: Gildan Media Corp

Success Made Easy

8 Steps! 8 Exercises! 8 Weeks! A no nonsense approach like never before! So what's your excuse? LIFE ISN'T HARD. We make it harder than it is. We can always find something to complain about! Yes, times are tough, but no tougher than before. It's our way of looking at things that have changed. Now I'm going to take you back to the basics. We are going to remove your fear of failure and even your fear of success! By the end of this audio book, if you dare to do all 8 exercises, I GUARANTEE that you will have far more success! This program has worked in many government organizations and corporations. Författare: Sanjay Burman

Uppläsare: Sanjay Burman

Förlag: Gildan Media Corp

Super Power

Is India ready for superpower status or too far behind China to ever catch up? In his career as one of India's leading journalists and entrepreneurs, Raghav Bahl has often faced this question, and many others, from bewildered visitors: * Why are Indian regulations so weak and confusing? * Why is your foreign investment policy so restrictive? * How come your hotels are world class, but the roads leading to them are so potholed? * Why don't you lower your voice when you make fun of your politicians? * Why do you control the price of oil and cable TV? Clearly there's a huge difference in how India and its arch rival China work on the ground. China is spectacularly effective in building infrastructure and is now reinvesting almost half its GDP. Meanwhile, India is still a 'promising' economy: more than half its GDP is consumed by its billion plus people, yet India has some unique advantages: Half its population is under twenty five, giving it a strong demographic edge; 350 million Indians understand English, making it the largest English speaking country in the world; and it's the world's largest democracy. In the race to superpower status, who is more likely to win: China's hare or India's tortoise? Bahl argues that the winner might not be determined by who is investing more and growing faster today but by something more intangible: who has superior innovative skills and more entrepreneurial savvy. With insights into the two countries' histories, politics, economies and cultures, this well written, fully documented, comprehensive account of the race to become the next global superpower is a must for anyone looking to understand China, India and the future of the world economy. Författare: Raghav Bahl

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Så blir du en stjärnsäljare 

Går din försäljning trögt? Vill du hitta motivationen att sälja igen? Känner du dig ensam och behöver stöd? Lyssna på Så blir du en stjärnsäljare. Du får en konkret 11 punktsplan som gör att du blir en stjärnsäljare, om du följer råden. Du KAN göra det! Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Så här kan alla svenskar bli miljonärer

Hur blir man rik? Följ de enkla råden i den här boken och ha inte för bråttom så har du stora möjligheter att bygga upp en förmögenhet. Per H Börjesson som själv gått från aktieamatör till börsexpert hjälper dig att bygga upp den kompetens du behöver för att välja rätt i det stora utbudet av finansiella tjänster. Författare: Per H Börjesson

Uppläsare: Kerstin Andersson

Förlag: HörOpp!

Säljchefens speedbok

Hur får du dina säljare att säga rätt saker till kunden? Hur hjälper du dom att öka takten och våga gå på fler avslut? Hur skapar du en inspirerande miljö som får alla att se på arbetet som mer än bara ett jobb? Lyssna på Säljchefens speedbok! Du får massor av konkreta tips som hjälper dig att öka det positiva trycket i säljgruppen. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Ta skit! Och gör det till guld

Många har fått lära sig att inte ta skit från någon. Inte från chefer, kollegor, kunder, familj eller vänner. Annika R Malmberg säger precis tvärtom: Ta skit! I sin bok Ta skit! Och gör det till guld berättar hon om vinsterna med att bli bättre på att ge och ta kritik och menar att rätt använd kritik leder till att vi utvecklas snabbare, blir mer omtyckta och får bättre relationer. Genom att läsa Ta skit! Och gör det till guld, följa checklistorna och göra övningarna lär du dig att rikta din energi så att det som i början gör ont kan användas till att göra dig starkare och ännu mer framgångsrik. Lär dig den sköna konsten att göra guld! Annika R Malmberg är en av Sveriges främsta inspiratörer. Hon har tränat och inspirerat tusentals människor till ökad personlig framgång och bättre konkreta resultat. Hon är en uppskattad och flitigt anlitad talare och släpper nu sin första bok: Ta skit! Och gör det till guld. Författare: Annika R. Malmberg

Uppläsare: Annika R. Malmberg

Förlag: Soderpalm Publishing

Ta vara på motgångarna

Varför går det, trots motgång, så bra för vissa människor? Kan man coacha sig själv till framgång? Denna inspirationsföreläsning med Annika R Malmberg handlar om hur du kan bli bättre på att vända motgång till framgång. Den handlar också om att den högsta lyckan kommer av ansträngning, och att man inte upplever riktig motivation om man inte också anstränger sig. Annika R Malmberg är en av Sveriges främsta inspiratörer. Hon har tränat och inspirerat tusentals människor till ökad personlig framgång och bättre konkreta resultat. Hon är en uppskattad och flitigt anlitad talare och hösten 2009 släppte hon sin första bok: Ta skit! Och gör det till guld. Författare: Annika R. Malmberg

Uppläsare: Annika R. Malmberg

Förlag: Soderpalm Publishing

The AdSense Code

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best Seller, The AdSense Code is now revised and updated in the definitive resource that reveals proven online strategies for creating passive income with Google AdSense. The AdSense Code reveals hands on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to 'crack' The AdSense Code and unlock the secrets to making money online. Författare: Joel Comm

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Anatomy of Buzz

The Anatomy of Buzz Creating Word of Mouth Marketing visar hur du får fler att prata om ditt företag, din produkt eller, för den delen, om dig själv. För många produkter betyder detta produktprat mer än dyra reklamkampanjer. Och Internet gör det än viktigare. Författare: Emanuel Rosen

Uppläsare: Kontentan

Förlag: Kontentan

The Art of Business Seduction

Become a Master of Business Seduction in just 30 Days In business, you need an edge. In every business situation—to get that job, get that promotion, lead that negotiation, make that sale—you need to win people over. In highly competitive situations, you need to stand out, get noticed, and be remembered. The Art of Business Seduction gives you the edge you need. This is a concise personal success plan that teaches you how to make the smart moves and say the right things to succeed in any business setting. As the “Business Seducer,” Mark Jeffries utilizes the new power of seduction to provide you with a proven system for becoming a Master of Business Seduction, giving you the tools to size up any business situation, think and act on your feet, and get exactly what you want. After only thirty days of using the author's straight forward L WAR (Listen, Watch, Anticipate, React) approach, you'll be able to: • Translate the subtle clues in the voice, body language, and handshake of whoever you're engaging • Maximize the persuasiveness of what you say and how you say it • Use networking secrets to seize opportunities and beat your competition • Hone your “elevator pitch” • Deploy your Personal Brand • And more! So much in business success depends on first impressions, personal interactions, and other intangible aspects of your behavior. Embrace this important skill set, develop your abilities, and remove those habits that work against you. Get The Art of Business Seduction and give yourself the tools to attract and win people over, so you can enjoy breakthrough results in business and life. Författare: Mark Jeffries

Uppläsare: Mark Jeffries

Förlag: Gildan Media Corp

The Art of Closing the Sale

As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step by step process, they can get more orders, faster and easier than ever before. In The Art of Closing the Sale listeners will learn to: • build value by focusing on benefits and solutions • lower perceived risk by emphasizing guarantees and assurances • answer any objection • bring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered The more confident people become in closing the sale, the more people they will see and the more sales they will make in any market. Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

The Bed of Procrustes

By the author of the modern classis The Black Swan, this collection of aphorisms and meditations expresses his major ideas in ways you least expect. The Bed of Procrustes takes its title from Greek mythology: the story of a man who made his visitors fit his bed to perfection by either stretching them or cutting their limbs. It represents Nassim Nicholas Taleb's view of modern civilization's hubristic side effects—modifying humans to satisfy technology, blaming reality for not fitting economic models, inventing diseases to sell drugs, defining intelligence as what can be tested in a classroom, and convincing people that employment is not slavery. Playful and irreverent, these aphorisms will surprise you by exposing self delusions you have been living with but never recognized. With a rare combination of pointed wit and potent wisdom, Taleb plows through human illusions, contrasting the classical values of courage, elegance, and erudition against the modern diseases of nerdiness, philistinism, and phoniness. Författare: Nassim Taleb

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Connectors

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people—and the relationships you build with them—that form the cornerstone of long term success, sales growth, and excellence. Whether you're a salesperson, an entrepreneur, or an executive, your ultimate job is to bring in clients and keep them. Competition is brutal. No matter what you sell, there's probably someone somewhere selling it cheaper and faster than you can. So how do you differentiate yourself from your competitors? The Connectors uses practical exercises and case studies to show you how to set yourself apart from the rest by building high quality, profitable relationships with your clients and customers. The Connectors presents a five step methodology that helps you build the kind of high quality relationships that lead to lifelong clients, repeat customers, and endless referrals. You'll learn how to: • Stop networking and start truly connecting • Create an avalanche of referrals and an army of happy customers • Become a 'connector,' even if you've never been a 'people person' • Find your social IQ—and improve it • Put relationship building principles to work daily • Focus on others and reap the rewards yourself • Ask the right questions—and sell without selling • Differentiate yourself through the impact you have on others In addition, The Connectors includes a wealth of valuable relationship building tools, including tips on using software; smart strategies for keeping in touch; speaking tactics that really work; and self coaching exercises that will change the way you develop relationships. Författare: Maribeth Kuzmeski

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

The Corner Office: How Top CEOs Made It and How You Can Too

Aspirational business book based on interviews with over 75 leading American CEOs.What does it take to succeed in business and to inspire others? Adam Bryant of The New York Times sat down with more than seventy-five CEOs and asked them how they do their jobs and the most important lessons they learned as they rose through the ranks.The Corner Office draws together lessons, memorable stories, and eye-opening insights from chief executives like Steven Ballmer (Microsoft), Carol Bartz (Yahoo), Jeffrey Katzenberg (DreamWorks), and Alan Mulally (Ford), as Bryant reveals the keys to success in the business world, including the five qualities CEOs value most in their employees, and shows how executives at the top of their game get the most out of others.For aspiring executives, of any age, The Corner Office offers perspectives that will help anyone who seeks to be a more effective leader and employee, and a path to future success. Författare: Adam Bryant

Uppläsare: Oliver Wyman

Förlag: Harper Collins

The Corporate Lattice

THE WORKPLACE ISN'T WHAT IT USED TO BE— AND NEITHER IS THE WORKFORCE. Today's companies have fewer hierarchical layers. The nature of work is also more virtual, collaborative, and transparent than at any previous time. Information flows move every which way, shifting from top down to all in. And the workforce is forever altered, too. Sweeping changes in expectations across backgrounds, experiences, generations, and gender are challenging long held, inflexible beliefs about the relationship between work and life—and the very meaning of success. These transformations, observe Cathleen Benko and Molly Anderson, are also upending the ways people advance along their career paths. Careers zig and zag. Work is what you do, not where you go. The traditional corporate ladder, firmly rooted in the industrial era, proffers a one size fits all view of the world of work. In this audio book, the authors argue convincingly that a lattice model is better suited to today's global business environment. The Corporate Lattice provides a framework to help organizations transform how careers are built, how work is done, and how participation is fostered. The corporate lattice model offers leaders a strategic approach to making the most of the shifting landscape by: • Recognizing that there is no longer a universal view of success but rather a multiplicity of ways to grow and contribute. • Challenging traditional models that pit high performance and career–life fit as opposing forces. • Providing a cost effective, systematic method to deliver more individualized and engaging work experiences. Offering much more than theory, the authors illustrate the lattice model using rich, in depth case studies of exemplars including Cisco and Thomson Reuters. They also explore the changing role each individual plays in directing his or her own lattice journey. As businesses are challenged to scale economies of innovation and flexibility, investing for the future using yesterday's corporate ladder blueprint is futile. The Corporate Lattice teaches organizations how to adapt to the changing world and reveals why lattice organizations are both more productive—and more profitable. Författare: Cathleen Benko,Molly Anderson

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Day After the Dollar Crashes

WE ARE AT A CROSSROADS of immense proportions. Nationally, internationally, and globally, we are living in a manner that is absolutely, unconditionally, irrevocably unsustainable. Our global economic stability is in jeopardy, our planet's ecosystems are under attack, and our health is deteriorating. Huge changes are coming whether or not we want them, whether or not we are ready for them. How can we lead the charge to introduce innovations and solutions to meet the inevitable challenges of new kinds of economic forces? Damon Vickers believes that by anticipating social trends and detecting potentially profitable areas for investing, we might still be able to profit while supporting a sustainable future. In The Day After the Dollar Crashes, Vickers presents a possible time line for the crash of the U.S. dollar and the subsequent collapse of global markets. He outlines the New World Order that may take shape over the next decade and the impact it could have on nations, businesses, and individuals. Perhaps more importantly, he tells how investors can weather the coming economic collapse and position themselves for the coming global transformation. By changing our expectations and taking action to get in alignment with reality, Vickers shows, we can steadily profit in our investments. He suggests both globally sustainable and socially responsible types of investments, including investing in currencies of countries that are backed by real assets like resources and technologies that expand our sustainable energy and food sources. The time for denial and waiting for someone else to fix everything is over. It is up to us, each and every one of us, to wake up and start to make more responsible choices as we enter a New World Order. This audio book will show us how. Författare: Damon Vickers

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Death of Capital

While some semblance of stability has returned to the financial markets, the economies on which these markets must ultimately depend remain structurally weak, and the path toward sustained growth will be difficult. In order to set the economy on a sounder path, we need to understand the sources of instability that caused the failure of the financial system, rethink established ideas, and challenge the intellectual and moral authority of the institutions that control the world's capital. The system is badly broken and we must figure out how to fix it before it is too late. Written by respected portfolio manager and longtime investment professional Michael Lewitt, The Death of Capital looks at how, in recent years, the U.S. economy has increasingly been dominated by short term speculation rather than productive investment, debt rather than equity, and short term thinking rather than long term planning. These disastrous trends, described here as 'financialization,' ignore the fact that capital is a highly unstable social process rather than a fixed, historical object or category. As a result of our failure to understand the true nature of capital, we have developed a financial and regulatory system that does exactly the opposite of what it should be doing—favoring obscurity over transparency and fomenting instability rather than a stable path to growth. In explaining where we have gone wrong, Lewitt pulls few punches in criticizing some of the counterproductive forces that have led to the death of capital—including Wall Street practices such as private equity and derivatives trading—which he views both as economically unproductive and morally bankrupt. This timely audio: • Explores the most important aspects of capital and capitalism through the prism of four of the world's great economic thinkers • Addresses 'financialization' and its consequences, such as a weaker U.S. dollar, the decline of American industries, and the loss of American economic and political hegemony • Examines how the legal system contributed to economic deterioration by privileging short term profitability above other important societal interests such as labor, the environment, and social welfare • Calls for politically controversial reforms such • Asks for stricter regulation of hedge funds and private equity firms, banning naked credit default swaps and off balance sheet financing vehicles, imposition of a Tax on Speculation, and principles based reforms to improve systemic stability • And much more Filled with in depth insights and practical advice, The Death of Capital is not just a play by play of the recent financial crisis, but also an original and passionate analysis of the trends that led to it and how the financial system can be reformed to avoid future crises. Författare: Michael Lewitt

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Death of Capital

While some semblance of stability has returned to the financial markets, the economies on which these markets must ultimately depend remain structurally weak, and the path toward sustained growth will be difficult. In order to set the economy on a sounder path, we need to understand the sources of instability that caused the failure of the financial system, rethink established ideas, and challenge the intellectual and moral authority of the institutions that control the world's capital. Written by respected portfolio manager and longtime investment professional Michael Lewitt, The Death of Capital looks at how, in recent years, the U.S. economy has increasingly been dominated by short term speculation rather than productive investment, debt rather than equity, and short term thinking rather than long term planning. These disastrous trends, described here as 'financialization,' ignore the fact that capital is a highly unstable social process rather than a fixed, historical object or category. This timely audiobook: * Explores the most important aspects of capital and capitalism through the prism of four of the world's great economic thinkers * Addresses 'financialization' and its consequences, such as a weaker U.S. dollar, the decline of American industries, and the loss of American economic and political hegemony * Examines how the legal system contributed to economic deterioration by privileging short term profitability above other important societal interests such as labor, the environment, and social welfare * Calls for politically controversial reforms such * Asks for stricter regulation of hedge funds and private equity firms, banning naked credit default swaps and off balance sheet financing vehicles, imposition of a Tax on Speculation, and principles based reforms to improve systemic stability * And much more Författare: Michael E. Lewitt

Uppläsare: Erik Synnestvetd

Förlag: Gildan Media Corp

The Digital Handshake

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them. Marketing is no longer a one way street, but an engagement in a conversation with customers and potential customers. The Digital Handshake shows you how to introduce yourself to the online world and engage customers via new media tools like blogs, social networks, online video, podcasting, mobile marketing, customer ratings systems, and Twitter. Using real case studies, social media authority Paul Chaney shows you how to design a comprehensive marketing and advertising campaign that enhances traditional marketing efforts with an entire suite of new media applications. He provides practical Web 2.0 solutions for real world business problems, including how to counter negative perceptions about your brand or company, reward those who speak well of you online, and generate brand awareness and positive impressions. Social networks like Facebook and LinkedIn are growing by leaps and bounds, connecting people in profound new ways and changing the way communities and individuals buy. Tomorrow's best companies will be those who can most effectively use social media to connect with consumers, ramp up branding efforts, and grow their online presence. New technology can either undermine your marketing efforts or enhance them. Don't be left behind. The Digital Handshake is a tactical and practical guide for non technical business leaders who want to leverage the new media tools like social networks to positively affect their bottom line. Författare: Paul Chaney

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

The Einstein of Money

Warren Buffett has repeatedly acknowledged Benjamin Graham, a man he personally studied and worked under, as the primary influence on his investment approach. Indeed, there is a direct line between the record shattering investing performance of Buffett (and other value investors) and Graham's life. In six books and dozens of papers, Graham widely known as the 'Dean of Wall Street' left an extensive account of an investing system that, as Buffett can attest to, actually works! In The Einstein of Money, author and business consultant Joe Carlen educates the listener on Graham's most essential wealth creation concepts (as selected by Buffett himself), while telling the colorful story of Graham's amazing business career and his multifaceted personal life. As the author shows, Graham was a brilliant innovator in many areas—from devising a new currency to writing a Broadway play. His complex personality combined impeccable professional ethics with a checkered, even wild, romantic life. Författare: Joe Carlen

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

The Elements of Investing

In his classic book The Elements of Style, Professor William Strunk Jr. whittled down the art of powerful writing to a few basic rules. Forty years later, E.B. White initiated a revision, and thus The Elements of Style became known as Strunk & White. Following this same format, authors Charles Ellis and Burton Malkiel, two of the investment world's greatest thinkers, have combined their talents to produce The Elements of Investing—a short, straight talking audio book about investing and saving that will put you on a path towards a lifetime of financial success. The Elements of Investing lays to rest the popular shibboleths that undergird the hyperactive trading of the average investor. In it, Malkiel and Ellis skillfully focus their message to address the essentials and offer a set of simple, but powerful thoughts on how to avoid Mr. Market and his “loser's game,” and instead enjoy the “winner's game” approach to investing. All the investment rules and principles you need to know are here—with clear advice on how to follow them. In just a few hours of listening time, you will learn all you need to know to be truly successful in investing. Divided into five essential elements of investing this little audio book packs a big message that can help secure your financial future all the way through retirement. Topics touched upon include: • Diversifying broadly over different types of securities with low cost “total market” index funds and different asset types—and why this is important • Focusing on the long term instead of following market fluctuations that are likely to lead to costly investing mistakes • Using employer sponsored plans to supercharge your savings and minimize your taxes • And much, much more. A disciplined approach to investing, complemented by understanding is all you need to enjoy success. This practical guide explains what you really need to know and puts you on the right course for long term success through all kinds of markets. Författare: Burton Malkiel,CharlesEllis

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The End of Advertising as We Know It

Reklamen är den del av marknadsföringen där företagen gör flest misstag och kastar mest pengar i sjön. Det beror till stor del på att traditionell reklam sällan fungerar. Varför? Sergio Zyman, tidigare marknadschef för Coca Cola, ger svar på den frågan och visar vad du bör göra i stället. Författare: Sergio Zyman

Uppläsare: Kontentan

Förlag: Kontentan

The End of the Free Market

Understanding the rise of state capitalism and its threat to global free markets The End of the Free Market details the growing phenomenon of state capitalism, a system in which governments drive local economies through ownership of market dominant companies and large pools of excess capital, using them for political gain. This trend threatens America's competitive edge and the conduct of free markets everywhere. An expert on the intersection of economics and politics, Ian Bremmer has followed the rise of state owned firms in China, Russia, the Arab states of the Persian Gulf, Iran, Venezuela, and elsewhere. He demonstrates the growing challenge that state capitalism will pose for the entire global economy. Among the questions addressed: Are we on the brink of a new kind of Cold War, one that pits competing economic systems in a battle for dominance? Can free market countries compete with state capitalist powerhouses over relations with countries that have elements of both systems like India, Brazil, and Mexico? Does state capitalism have staying power? This guide to the next big global economic trend includes useful insights for investors, business leaders, policymakers, and anyone who wants to understand important emerging changes in international politics and the global economy. Författare: Ian Bremmer

Uppläsare: Willis Sparks

Förlag: Gildan Media Corp

The Energy Bus

'It's Monday morning and George walks out the front door to his car and a flat tire. But this is the least of his problems. His home life is in shambles and his team at work is in disarray. With a big new product launch coming up in 2 weeks for the NRG 2000 he has to find a way to get it together or risk losing his marriage and job. Forced to take the bus to work, George meets a unique kind of bus driver and an interesting set of characters (passengers) that over the course of 2 weeks share the 10 rules for the ride of his life... and attempt to help him turn around his work and team and save his job and marriage from an almost inevitable destruction.' In the mode of other best selling business fables The Energy Bus, takes listeners on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment at work and at home. Everyone faces challenges. And every person, organization, company and team will have to overcome negativity and adversity to define themselves and create their success. No one goes through life untested and the answer to these tests is positive energy the kind of positive energy consisting of vision, trust, optimism, enthusiasm, purpose, and spirit that defines great leaders and their teams. Drawing upon his experience and work with thousands of leaders, sales professionals, teams, non profit organizations, schools, and athletes, Gordon infuses this engaging story with keen insights, actionable strategies and a big dose of positive infectious energy. For managers and team leaders or anyone looking to turn negative energy into positive achievement The Energy Bus provides a powerful roadmap to overcome common life and work obstacles and bring out the best in yourself and your team. When you get on The Energy Bus you'll enjoy the ride of your life! Författare: .

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Förlag: Gildan Media Corp

The First Time Manager

Since its original publication, The First Time Manager has helped many thousands of rookie managers handle their new responsibilities...and now it can help you! Clear and concise, this audiobook covers all the fundamentals you need for success, with indispensable advice on topics including hiring and firing, leadership, motivation, and managing time and stress. In addition, the completely updated fifth edition shows you how to build trust and confidence, be an active listener, manage a diverse group of individuals, conduct performance appraisals, and address many other challenges that come with the manager's job. Written and read in an inviting and accessible style, this classic skill building audiobook is an essential tool for becoming an effective, confident new manager. Författare: Gary S. Topchik,Loren B. Belker

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Future of Power

POWER EVOLVES In the sixteenth century, control of colonies and gold bullion gave Spain the edge; seventeenth century Netherlands profited from trade and finance; eighteenth century France gained from its larger population, while nineteenth century British power rested on its primacy in the Industrial Revolution and its navy. In the era of Kennedy and Khrushchev, power resources were measured in terms of nuclear missiles, industrial capacity, and numbers of men under arms and tanks lined up ready to cross the plains of Eastern Europe. But the global information age of the twenty first century is quickly rendering these traditional markers of power obsolete, remapping power relationships. In The Future of Power, Joseph S. Nye, Jr., a longtime analyst of power and a hands on practitioner in government, delivers a new power narrative that considers the shifts, innovations, bold technologies, and new relationships that will define the twenty first century. He shows how power resources are adapting to the digital age and how smart power strategies must include more than a country's military strength. Information once reserved for the government is ow available for mass consumption. The Internet has literally put power at the fingertips of nonstate agents, allowing them to launch cyberattacks on governments from their homes and creating a security threat that is felt worldwide. But the cyberage has also created a new power frontier among states, ripe with opportunity for developing countries. At the beginning of the twenty first century, America had about a quarter of the world's product but only 5 percent of its population. It was indisputably the most powerful nation in the world, unsurpassed in military strength and ownership of world resources. Today, China, Brazil, India, and others are increasing their share of world power resources, but remain unlikely to surpass America as the most powerful nation if the United States adopts new strategies designed for a global information age. The Internet's ultimate impact on the nature of power is a concern shared by nations around the world. The Future of Power, by examining what it means to be powerful in the twenty first century, illuminates the road ahead. Författare: Joseph Nye

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Glamour of Grammar

early in the history of english, glamour ad grammar were the same word, linked to enchantment and magical spells. Now grammar brings to mind language bullies and bored out of their skulls students. Roy Peter Clark, one of America's most influential writing teachers, wants to change that by putting the glamour back into grammar. Whether you are composing a novel, a memo, an e mail, or a blog post, you can immediately apply any of the lessons Clark lays out in fifty short chapters. Covering everything from the parts of speech to why effective writers prefer concrete nouns and active verbs, Clark teaches you how to use periods, commas, and semicolons to their fullest advantage; befriend the lively verb to be; avoid “hyper grammar”; properly place those tricky modifiers; and harness other secrets of powerful prose. Above all, he teaches you how to master grammar to perfect your use of English, to hone meaning, and to charm through your writing. In a world where we communicate more and more through emails and text messages, how you use language matters—even in 140 characters. The Glamour of Grammar prepares you top captivate with every word. Författare: Roy Clark

Uppläsare: Roy Clark

Förlag: Gildan Media Corp

The Great Reflation

The extended bubble in the credit, housing, and financial markets created twenty five years of artificial prosperity and wealth. The bubble has burst and much of that inflated wealth is gone. The government has attempted to pump air back into the bubble in a financial experiment of unprecedented magnitude. The goal is to get markets up, save banks and corporations, and reduce unemployment. This has created another artificial world and will have unintended consequence—both bullish and bearish. One thing is certain, financial turbulence will be greatly increased. In The Great Reflation, author Tony Boeckh, a forty year market veteran, helps you understand this new world of money and how it will play out for investments and business. Engaging and insightful, this timely guide provides you with the tools to navigate tomorrow's rapidly evolving financial landscape. Divided into three comprehensive parts—Financial Instability; The Markets: Preparing for the New Investment Environment; and The Future: Is a Return to Lasting Stability Possible?—The Great Reflation will help you come to grips with our volatile new world and acquire a framework for understanding and controlling ris as well as preserving and enhancing wealth. This audio book: • Arms you with practical insights that will allow you to evaluate different investment options and manage your money more effectively • Explores the implications of the end of the private debt cycle, the rise of the government debt cycle, the new age of private thrift, and the threats to the U.S. dollar and global financial system • Reveals proper portfolio diversifications strategies as well as how you can profit from the Great Reflation • And much more • Engaging and informative, The Great Reflation provides inverstors with the knowledge, insights, background, and tools for both building and protecting wealth, and allows you to find financial opportunities in the economic challenges that lie ahead. Författare: J Boeckh

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

The Half-life of Facts

New insights from the science of science Facts change all the time. Smoking has gone from doctor recommended to deadly. We used to think the Earth was the center of the universe and that Pluto was a planet. For decades, we were convinced that the brontosaurus was a real dinosaur. In short, what we know about the world is constantly changing. But it turns out there’s an order to the state of knowledge, an explanation for how we know what we know. Samuel Arbesman is an expert in the field of scientometrics—literally the science of science. Knowledge in most fields evolves systematically and predictably, and this evolution unfolds in a fascinating way that can have a powerful impact on our lives. Författare: Samuel Arbesman

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Hamster Revolution for Meetings

Meetings have changed. They're more frequent, virtual, and informal. Yet, most professionals haven't upgraded their meeting skills. It's no wonder that 43% of meeting time is wasted, due to: Meeting overload: Professionals waste 24 days a year in useless meetings. Missing success ingredients: Ninety percent of all professionals attend meetings that lack a clearly stated objective and agenda. Virtual meeting chaos: Disinterested participants + endless technical glitches= huge amounts of wasted time. Agenda adrift: Goals are missed when meetings veer off course. Action distraction: Incomplete action items result in delayed projects and missed deadlines. Good news Help is on the way! Meet Iris, a sales manager so overwhelmed by meetings she feels like a hamster on a wheel. Just in time, Iris finds a coach a meeting efficiency and etiquette expert with a simple plan that helps her to meet less, make better use of meeting technology, and get more done. Författare: .

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Förlag: Gildan Media Corp

The Idea Hunter

'Breakaway ideas come to those who are in the habit of looking for them.' —from the Introduction Ideas are arguably the most valuable asset in an information based economy. But how do you find the best ideas—the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them? In this myth busting audio book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people. High value ideas come to those who are in the habit of looking for such ideas—all around them, all the time. These are the Idea Hunters…who do not buy into the notion that the only great idea is a pristinely original one. They understand that game changing ideas are already out there, waiting to be spotted and shaped into an innovation. The authors present an eclectic band of Idea Hunters, including Thomas Edison, Mary Kay Ash, Walt Disney, Warren Buffett, Apple's Phil Schiller, and the leaders of Twitter, Pixar Animation Studios, and the Boston Beer Company, and unveil a strategy for unearthing new ideas in any industry or organization. It is a must have resource for anyone who wants to tap into the successful business ideas that are just waiting to be rediscovered. Författare: Andy Boynton,William Bole,Bill Fischer

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Investors Manifesto

As recently as a generation or two ago, the lack of financial ability wasn't a handicap for the average person. But in today's world—where most of us have been forced to manage our own investment and retirement portfolios—it has become essential to understand the finer points of our financial life. While the meltdown of 2008–2009 has compounded the complexity of the investment landscape, timeless investment principles can help you navigate even the toughest investment terrain. That's why bestselling author William Bernstein—a grassroots hero to independent investors—has written The Investor's Manifesto. Approaching the problems of investing and saving from the perspective of someone who has had to figure it out for himself, Bernstein knows firsthand how difficult these endeavors can be—especially for those with little professional experience in this arena. Now, with the current market maelstrom as a backdrop, he skillfully describes what it takes to plan for a lifetime of investing, discussing stocks and bonds as well as the relationship between risk and return. Written in a straightforward and accessible style, The Investor's Manifesto: • Explores the theoretical basis of investing and designing portfolios, drawn in large part from financial history • Offers insights on dealing with the emotions and attitudes that routinely cripple investors • Discusses how to deal with the investment industry when executing strategies designed for anything from saving for retirement to putting a child through college • Addresses ways in which individual investors can construct diversified portfolios that can blunt potentially damaging market forces • Covers the concept of Pascal's Wager—which will enable you to identify and avoid worst case investing scenarios If there were ever a time to take control of your financial future, it is now. Potentially generous returns are available to the brave, the disciplined, and the liquid. If you follow the advice found here and keep your head while others lose theirs, then you will have a fighting chance of avoiding the financial pitfalls in front of you and profiting over the long term. Författare: William Bernstein

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

The Job Search Solution:

When Dr. Phil's viewers need help turning their job search woes into employment success, he turns to Tony Beshara. Beshara, who has been in the business of finding jobs for professionals of all types for over 30 years, has personally placed thousands of individuals, and runs one of the most successful placement and recruiting firms in the United States. He knows firsthand what works and what doesn't, as well as the heavy emotional toll a frustrating job search can take on even the hardiest and most optimistic people. Luckily, he also knows a solution. In The Job Search Solution, Beshara presents a simple yet incredibly powerful step by step system that allows you to personally control your own day to day job search process. In addition to illuminating real life job search stories, the audio book contains interactive exercises, practical Dos and Don'ts, and other essential tools. Learn: • What 97 percent of American businesses are really looking for when hiring • How family and friends can be enlisted to help in the job search process • How factors such as age and employment history can affect the job search—and how you can manage these issues • What the real purpose of an interview is, and how you can effectively “structure' your presentation in order to get asked back...and then get hired The competition for jobs is tougher than ever. Both practical and empowering, The Job Search Solution gives you the advantage you need to take control of your job search and get the job you want Författare: Tony Beshara

Uppläsare: Tony Beshara

Förlag: Gildan Media Corp

The Kill

Do you want to join the ranks of the top salespeople in your industry? Well, the rules have changed! No more diplomatic, play it by the old rules salesmanship. It's not enough to simply seek a sale…you must mount an overwhelming offense and move in for The Kill. In this provocative new audio book, Mark Stevens provides a roadmap for doing just that. He will tell you how to: * Completely control the agenda * Introduce the element of surprise * Develop an offer that is virtually irresistible Based on real world experience, The Kill is an indispensable tool for exceptional success. Författare: Mark Stevens

Uppläsare: Mark Stevens

Förlag: Gildan Media Corp

The Knack

Two of Inc. Magazine's hugely popular columnists show how small business people can deal with all kinds of tricky situations People starting out in business tend to seek step by step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street smart people solve problems and pursue opportunities as they arise. He calls it “the knack” and it has made all the difference to the eight successful start ups of his career. Brodsky explores this mind set every month in Inc. magazine, in the hugely popular column he co writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their audio book, they tell stories about real companies facing real challenges, and tell listeners how to apply “the knack” to their own businesses. Brodsky and Burlingham offer essential advice such as: • Follow the numbers—that's the best way to spot problems before they become life threatening • Keep focusing on your real goal it's amazingly easy to get sidetracked by secondary concerns • Don't get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur's reach. Författare: Bo Burlingham,Norm Brodsky

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Law of Success

Napoleon Hill, born into poverty in 1883, began writing as a reporter for small town newspapers while just a teenager. Industrialist Andrew Carnegie commissioned him in 1908 to interview over 500 successful men and women to help prove his theory that success could be distilled down to a clear cut formula. In 1928, Hill's Philosophy of Achievement was published as The Law of Success. This life changing guide has sold millions of copies and was his first master work before Think and Grow Rich, one of the best selling books of all time. Now you can hear 24 hours of the incredible philosophy upon which personal success is built, including: The Master Mind...who can profit most by the Law of Success philosophy and your six most dangerous enemies A Definite Chief Aim...instructions for applying its principles Self Confidence...heredity, the self confidence formula, and the power of habit and discontentment The Habit of Saving...walls of limitation, the slavery of debt, mastering the fear of poverty, 'I have made a million dollars but I haven't got a cent,' and opportunities that come to those who save Initiative and Leadership...the penalty of leadership and intolerance Imagination...how it relates to success Enthusiasm...how it affects you and others, the psychology of good clothes, and the seven deadly horsemen Self Control...why poverty is the richest experience that can come to a child The Habit of Doing More Than Paid For...The Law of Increasing Returns! Pleasing Personality...three different plans Accurate Thought...the principles involved in accurate thinking and a chief aim Concentration...persuasion vs. force Co Operation...power through co operation and your standing army Failure...the turning points to opportunity Tolerance...the plan The Golden Rule...the power of prayer Författare: Napoleon Hill

Uppläsare: Grover Gardner

Förlag: Gildan Media Corp

The Law of the Garbage Truck

“What if you could take control of your life with one decision? You Can. I wrote this audio book to show you how.” David J. Pollay How often does a bad driver, rude waiter, curt boss, or an insensitive relative ruin your day with a thoughtless action, an angry rant, or a snide remark? And how often have you ruined someone else's day? In The Law of the Garbage Truck, David J. Pollay shows us that by refusing to let others dump their “garbage” (negativity, anger, resentment) on us—and letting it “pass by” instead—we become happier and more successful, both personally and professionally. And when we stop dumping garbage on others, we improve our relationships, strengthen our businesses, and bring our communities together. Twenty years ago, while riding in a New York City taxi, syndicated columnist and business consultant David J. Pollay narrowly escaped a life threatening car crash. The driver who almost caused the accident and started yelling at the cab driver, who remarkably just smiled, waved, and wished him well. Pollay asked how the cabbie could remain so calm, and his response sparked the defining principle of The Law of the Garbage Truck. Many people are like garbage trucks. They run around full of garbage, full of frustration, full of anger, and full of disappointment…And if you let them, they'll dump it on you. So when someone wants to dump on you, don't take it personally…move on. Now Pollay shows you how to apply his Law in this remarkable audio book that can help you: • Avoid getting dumped on by rude, thoughtless, and angry people • Stop reliving the negative in your past, and fearing the future • Focus on what you can control, not the negative things you can't • Reduce incivility wherever you find it, and stop bullies in their tracks • Improve your relationships by not dumping on your friends, parents, spouse or coworkers • Find happiness again after dealing with illness, loss, and personal tragedy • Increase productivity, respect, and cooperation by creating a No Garbage Trucks! Zone in your business, school, and home • Gain the courage to enjoy every day, do what you love, and make a difference Författare: David Pollay

Uppläsare: David Pollay

Förlag: Gildan Media Corp

The Leadership Challenge

The 25th anniversary edition of the bestselling business classic, completely revised and updated For more than 25 years, The Leadership Challenge has been the most trusted source on becoming a better leader, selling more than 2 million copies in over 20 languages since its first publication. Based on Kouzes and Posner’s extensive research, this all new edition casts their enduring work in context for today’s world, proving how leadership is a relationship that must be nurtured, and most importantly, that it can be learned. Features over 100 all new case studies and examples, which show The Five Practices of Exemplary Leadership in action around the world Focuses on the toughest organizational challenges leaders face today. Addresses changes in how people work and what people want from their work An indispensable resource for leaders at all levels, this anniversary edition is a landmark update and must hear. Författare: James Kouzes,Barry Posner

Uppläsare: Barry Posner,Sean Pratt,James Kouzes

Förlag: Gildan Media Corp

The Leadership Code

Crack the leadership code and take your leadership to the next level. What makes a great leader? It's a question that has been tackled by thousands. In fact, there are literally tens of thousands of leadership studies, theories, frameworks, models, and recommended best practices. But where are the clear, simple answers we need for our daily work lives? Are there any? Dave Ulrich, Norm Smallwood, and Kate Sweetman set out to answer these questions to crack the code of leadership. Drawing on decades of research experience, the authors conducted extensive interviews with a variety of respected CEOs, academics, experienced executives, and seasoned consultants and heard the same five essentials repeated again and again. These five rules became The Leadership Code. In The Leadership Code, the authors break down great leadership into day to day actions, so that you know what to do Monday morning. Författare: .

Uppläsare: .

Förlag: Gildan Media Corp

The Leadership Pipeline 2E

“Many of the best and most successful corporations in the world have adopted the Leadership Pipeline model as the core framework for their efforts on the human side of their businesses. Built around the common leadership 'passages' all leaders go through, it helps organizations select, develop, and assess based on specific responsibilities and work values at each leadership level.” —FROM THE FOREWORD STRONG LEADERS AT ALL LEVELS within an organization are a requisite for business success. Yet the leadership pipeline—the internal architecture for growing leaders—is often broken or non existent. This updated edition of the best selling The Leadership Pipeline has been revised to help address the challenges of today's business environment. Anchored in experience, it offers a tested model for planning leadership succession and development that has proven to get results. The authors draw on their work at more than one hundred international companies to report on what has been learned in the ten years since the first edition of The Leadership Pipeline was published. They show how a company can develop leadership in each layer of their organization by defining the different skills required as leaders move from one level to the next. They explain how time should be applied differently, how work values required for success must change, and clearly illustrate what inappropriate leadership looks like at each step. In addition, the authors answer commonly asked questions and add new insights from their in the field research. The Leadership Pipeline shows how today's companies can keep their leadership “pipeline” filled and flowing to ensure a steady supply of skilled leaders throughout the organization. Författare: James Noel,Stephen Drotter,Ram Charan

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

The Little Book of Behavioral Investing

Little book, big profits.... Here is a detailed guide to overcoming the most frequently encountered psychological pitfalls of investing. Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision making, can help you overcome this obstacle. In The Little Book of Behavioral Investing, expert James Montier, one of the world's foremost behavioral analysts, takes you through some of the most important behavioral challenges faced by investors. Montier reveals the most common psychological barriers, clearly showing how emotion, overconfidence, and a multitude of other behavioral traits, can affect investment decision making. This book: Offers time tested ways to identify and avoid the pitfalls of investor bias Discusses how to learn from our investment mistakes instead of repeating them Explores the behavioral principles that will allow you to maintain a successful investment portfolio Written in a straightforward and accessible style, The Little Book of Behavioral Investing will enable you to identify and eliminate behavioral traits that can hinder your investment endeavors and show you how to go about achieving superior returns in the process. Författare: James Montier

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Little Book of Big Dividends

Everyone needs to invest, but where do you invest during bear markets? The massive stock declines over the past year have eroded savings, but this doesn't mean you should stuff your money into a mattress. It needs to be put to work, getting some return so that it will grow. Smart investors will turn to high dividend paying stocks to get a stable and growing stream of income. Dividend investing which provides an income beyond any gain in the share price may be the investor's best weapon. Dividends are safe, largely reliable, and maybe at the their cheapest levels in many years. While the best paying dividend stocks of recent years, such as financials, took a huge beating in 2008, opportunities will abound in 2010 and beyond if you know where to look. In The Little Book of Big Dividends, dividend stock expert Chuck Carlson presents an action plan for dividend hungry investors. You'll learn about the pitfalls, how to find the opportunities, and how to construct a portfolio that generates big, safe dividends easily through the BSD (Big, Safe Dividends) formula. If you're a bit adventurous, Carlson has you covered and will teach you how to find big, safe dividends in foreign stocks, preferred stocks, ETFs, real estate investment trusts, and more. This book: Contains the simple tools, strategies, and recommendations for finding big, safe dividends Helps you put a complete portfolio together that pays dividends every month Tells you the top dividend paying stocks with their dividend payment dates It doesn't get any easier than this, and in these turbulent times, you can't afford to ignore the power of dividends. Read The Little Book of Big Dividends and gain a better perspective of how you can protect yourself for the future. Författare: Terry Savage,Charles B. Carlson

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Little Book of Bull Moves

In the wake of declining stock prices, the bursting of the real estate bubble, and a weakening dollar, the American economy is poised for a prolonged contraction and U.S. stocks will suffer a protracted bear market, so predicted seasoned Wall Street prognosticator Peter Schiff in his 2008 bestseller, The Little Book of Bull Moves in Bear Markets. Now updated for 2010, in The Little Book of Bull Moves, the CNBC dubbed “Doctor Doom” explains in the same straightforward and accessible style that was the signature of his first book: • The causes of the current financial crisis, including how the bankruptcy of Lehman Brothers triggered the market meltdown • How healthcare legislation will likely prove to be the stake through the heart of our already fragile economy • How the dollar's downward trend is likely to continue, especially under the Obama administration's economic policies, which only provide a temporary illusion of recovery • How the real collapse—including a cataclysmic upheaval of the American way of life as we know it—is yet to come Filled with the sort of insightful commentary, inventive metaphors, and prescriptive advice readers have come to expect from Schiff, The Little Book of Bull Moves shows you commonsense ways to successfully implement various bull moves so that you can preserve, and even grow your wealth in an economy experiencing high inflation, collapsed markets, and rising interest rates coupled with declining currencies. For investors who understand that the worst is yet to come, but don't know what to do about it, and for those for whom a new economic and financial anxiety has taken hold, The Little Book of Bull Moves offers timely insights into using a conservative, nontraditional investment strategy to protect your portfolio and even profit during these uncertain economic times and those to come. Författare: Peter Schiff

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Little Book of Bulletproof Investing

It's been a tough couple of years for investors. Many have seen their retirement accounts dwindle dramatically and are looking for a safe way to protect what they have and make back some of what they've lost. That's why the bestselling author team of Ben Stein and Phil DeMuth has created The Little Book of Bulletproof Investing. When you invest, there are essential things you should do and many things you shouldn't. The Little Book of Bulletproof Investing addresses these important issues and shows you how to utilize the fundamentals of finance to achieve success in today's market. This practical guide contains proven advice on navigating today's treacherous financial landscape and will put you in a better position to make more informed investment decisions. This reliable resource: • Includes street smart advice for individual investors uncertain about their investment and retirement portfolios • Provides a bulletproof investment portfolio that will minimize your financial risk in bad times and improve your returns in good times • Outlines the steps you must take to maximize your income and savings and protect yourself from the financial calamities of modern life Filled with in depth insights and practical advice, The Little Book of Bulletproof Investing offers quick, easy to follow, and entertaining financial guidance for anyone looking to get back on the right investment track. Författare: Ben Stein,Phil DeMuth

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

The Little Book of Currency Trading

Once dominated by global banks, hedge funds, and multinational corporations, the foreign exchange market, or forex, is now easily accessible to traders and investors around the world. But in order to make the most of your time in this market, you need to have a firm understanding of how it works. Written by forex expert Kathy Lien, The Little Book of Currency Trading shows you how to effectively trade and invest in today's biggest market. Page by page, she describes the multitude of opportunities possible in the forex market, from short term price swings to long term trends, and details the practical products that can help you achieve success. Along the way, Lien skillfully explains the forces that drive currencies and provides strategies to profit from them; reveals how you can use various currencies to reduce risk and take advantage of global trends; and examines what you can do to make money without the stress of monitoring the market every day. Other issues addressed include: • Getting started in forex and finding the right approach for you • The most commonly made forex mistakes • Making the most of slow and steady investing as well as learning the fast and furious approach to forex • Avoiding popular forex scams • And much more Filled with in depth insights and practical advice, The Little Book of Currency Trading opens the world of currency trading and investing to anyone interested in entering his dynamic arena. Författare: Kathy Lien

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

The Little Book of Economics

After the global financial panic and recession of 2007–2009, you don't have to be president or a hedge fund manager to know that “It's the economy, stupid.” Yet while the economy dominates the headlines, how it works and who influences it remain a mystery to most people. In The Little Book of Economics, Greg Ip, an award winning journalist renowned for making complex economics easy to understand, walks you through how the economy really works. You'll learn: • How psychology and the Federal Reserve drive business cycles • How a financial crisis can transform a recession into a depression • The surprising effects of fertility rates, lawyers, and ideas on economic growth • Whether the United States faces a lost decade like Japan did in the 1990s • The causes of inflation, how it destabilizes society, and why deflation is even worse • How government debt can sometimes help end a recession but, other times, bring on disaster—and how to tell the difference • The symptoms of financial crises and why they often occur in election years • What goes on inside the Federal Reserve, what it does when interest rates are zero, and why its power to print money has made it the world's financial fireman You can't understand the American economy without recognizing the growing influence of the rest of the world. So The Little Book of Economics digs into globalization, how it made America's mortgage crisis possible, how it's exploited by China to spur growth, and how it makes the United States richer even as it widens the gap between winners and losers. One side effect of the deepest economic downturn since the Great Depression is that it has ignited a fresh desire among citizens and investors to better understand the economy. The Little Book of Economics is an accessible, engaging, and entertaining guide to all of the wonderful and wicked ways in which the economy functions and what it all means to you. Författare: Greg Ip

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Little Book of Main Street Money

In The Little Book of Main Street Money, Clements brings us back to basics, with common sense suggestions for intelligent money management. Chock full of financial guidance that will stand up in any market, the book also reflects a financial philosophy that Clements has developed over a lifetime of watching Wall Street and writing about money and that is even more important in the current volatile market. From the big picture (home, retirement, financial happiness) to the micro (taxes, inflation, investment costs), he offers clear cut advice for taking control of your financial life, detailing the strategies needed to thrive in today's tough economic times. The 21 truths outlined throughout this book are a guiding light for everyone, young and old, whether starting out or soon retiring. Each chapter reads like a Clements column clear, pithy, and feisty. From the obvious to the counterintuitive, the truths will bolster your returns, cut your costs, and give you financial peace of mind. Collectively, the 21 truths show you how to think about your entire financial life not just stocks and bonds, but your home, your debts, your financial promises to your children, your income earning ability, and so much more. They will help you not only survive today's treacherous financial terrain, but also prepare you for success tomorrow. Renowned for his spirited writing and shrewd investment guidance, Clements is the sane voice investors need to stay grounded in the midst of so much financial insanity. Författare: .

Uppläsare: .

Förlag: Gildan Media Corp

The Little Book of Safe Money

With the value of the dollar sinking, bond yields drying up, giant investment banks collapsing, and stock markets crumbling, how can you ensure that your money will stay safe? By becoming better acquainted with the markets, the “professionals” who populate the field of finance, and most importantly, yourself. While this may sound like simple advice, author Jason Zweig—the investing and personal finance columnist for the Wall Street Journal—knows how difficult this endeavor can be. But as a trusted voice in the financial community, he has helped thousands of investors achieve this goal, and now, with The Little Book of Safe Money, he wants to help you do the same. This is the perfect guide for those trying to make their way through today's tough markets. He covers everything from investing behavior and why our minds come with their own set of biases that often prove harmful to the use of financial advisors, and goes one step further than the rest by questioning an investor's true appetite for risk. Zweig also debunks many of the myths that whirl around Wall Street with chapters like “Hedge Fund Hooey.” This timely audio book: • Outlines strategies for satisfying our ever changing investment appetites while focusing on a long term financial plan • Discusses both the external and internal forces that can hurt our investment performance—and how you can better deal with them • Offers practical guidance, tools, and tips for surviving and thriving in a down market • And much more In a straightforward and accessible style, Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets and how you can thrive under even the most adverse conditions. If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be listening to. Författare: Jason Zweig

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Long Tail

In this ground breaking book, Chris Anderson shows that the future of business does not lie in hits – the high volume end of a traditional demand curve – but in what used to be regarded as misses – the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Författare: Chris Anderson

Uppläsare: Christopher Nissley

Förlag: Random House

The Lost Prosperity Secrets of Napoleon Hill

It isn't everyday that an opportunity comes along to hear newly discovered advice for SUCCESS in tough times book by Napoleon Hill, the legendary author of THINK & GROW RICH, The MAGIC LADDER To SUCCESS and The MASTER KEY TO RICHES. The Lost Prosperity Secrets of Napoleon Hill consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, for which he eventually became an editor. Hill's drive to become successful led him from the poverty stricken Appalachian Mountains to meetings with rags to riches tycoons. These articles focus on Hill's philosophy of success. Drawing upon the thoughts and experiences of a multitude of influential people, Hill shows listeners how those successful people achieved their status. Many of these writings have been the basis of several bestselling books. Listeners will discover principles designed to guide them in putting these steps to success into action. It is in these early articles that Hill honed his theories, refined his arguments, and polished his presentation of the success philosophy for the ordinary person. A necessary handbook for our era, The Lost Prosperity Secrets of Napoleon Hill is filled with time tested wisdom that resonates as strongly and as appropriate today as when it was first written. Författare: Napoleon Hill

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Mesh

“The Mesh is reshaping how we go to market, who we partner with, and how we invite participation and engage new customers. . . . If you embrace the Mesh you'll discover how your business can inspire customers in a world where access trumps ownership.” —lisa gansky Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root—one in which consumers have more choices, more tools, more information, and more peer to peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying its established competitors. Gansky shows how the same pattern is playing out with less famous Mesh companies that are reinventing an enormous range of industries: • thredUP enables mail in kids' clothing swaps. One year after launching, it has 10,000 members exchanging more than 14,000 items per month. • Kickstarter connects artists who need funding with small donors who want to support them. The firm has helped hundreds of projects raise as much as $200,000 without the usual angst of fundraising. • Groupon harnesses collective buying power to offer daily discounts to its 5 million subscribers. Sixteen months after inception, it has raised over $170 million in venture capital. In the tradition of The Long Tail, The Mesh illustrates a huge opportunity that's already driving new businesses and renewing old ones. It's your essential guide to the next wave of information enabled commerce that's also improving our communities and our planet. Författare: Lisa Gansky

Uppläsare: Lisa Gansky

Förlag: Gildan Media Corp

The Mirror Test

Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't and then take the necessary steps to fix them — well, you and your colleagues and employees are in for a tough ride. 

 Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach listeners — through entertaining and timely anecdotes — how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..

 In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as: 

 Give your business the mirror test is your company really breathing?

 Here's how you and your company must adapt...or die.

 The bottom line of your business really is... your bottom line. You have to focus on it.

 Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with. Författare: Jim Eber,Jeffrey Hayzlett

Uppläsare: Jeffrey Hayzlett

Förlag: Gildan Media Corp

The New Rules of Marketing & PR 2.0

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web based communication offers large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches. Finally, you can speak directly to customers and buyers, establishing a personal link with those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big budget advertising campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice—and you'd be a fool not to give it to them. This one of a kind guide to the future of marketing includes a step by step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead consumers into the buying process. Including a wealth of compelling case studies and real world examples, this is a practical guide to the new reality of PR and marketing. Smart marketers who want to communicate with buyers directly, raise online visibility, and increase sales will discover everything they need to put the new rules to work. This audio book will show you how to stay ahead of the curve—and your competitors—by using the Internet to its full PR, marketing, and customer communications potential. If you want your business to succeed, forget tradition and adopt The New Rules of Marketing and PR. Författare: David Scott

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The No Complaining Rule

A Story About Positive Ways to Turn Complaints Into Solutions, Innovations, and Success Every complaint represents an opportunity to turn something negative into a positive! It's Tuesday morning and Hope walks into her office with puffy eyes, a swollen head, and a broken heart. But unfortunately, her company—EZ Tech—is in worse shape than she is. The fact that their computer batteries are catching on fire is the least of their problems. Employees have been posting negative comments about management on blogs for the world to see, the media is attacking the credibility of the company, morale is at an all time low, negativity is at an all time high, and the stock price is sinking faster than the Titanic. As VP of human resources, Hope is charged with finding a solution to overcome the biggest challenge in her company's history. In the process of battling her own adversity, she discovers the no complaining rule and other positive ways to save her company and herself from ruin. In the spirit of his international bestseller, The Energy Bus, Jon Gordon once again shares an inspiring and enlightening story that reveals a powerful way to tackle the biggest problem in business and life—the negativity that costs organizations billions of dollars and impacts the morale, productivity, and health of individuals and teams. For managers, ream leaders, or anyone looking to turn negative energy into positive solutions, The No Complaining Rule shares powerful principles and an actionable plan to win the battle against individual and organizational negativity. When you implement the no complaining rule, you'll spend less time and energy on problems and more time focused on solutions. Författare: Jon Gordon

Uppläsare: Jon Gordon

Förlag: Gildan Media Corp

The Now Habit at Work

Do you want to be more productive and enjoy your work more fully? The Now Habit at Work, written by top performance expert Neil Fiore, reveals how true time management goes hand in hand with greater ease, well being, and success in business and life. Whatever your occupation, Fiore's proven tools will empower you to overcome procrastination and engage your full creative potential on the job. Adapting the principles of Fiore's bestselling The Now Habit to the unique challenges of business settings, The Now Habit at Work provides you with a complete, no nonsense program to build effective self management strategies. You'll develop the focus of a champion, the ability to bounce back from setbacks, and the habit of problem solving your way around obstacles and doubt. Drawn from the latest neuroscience, Cognitive Behavioral psychology, and Peak Performance research, The Now Habit at Work enables you to optimize your approach so you: • Identify your negative habits and develop corrective actions • Use the Law of Reverse Effort to accomplish more by struggling less • Shift from defending your ego so you can focus on achieving your goal • Learn how to focus on when, where, and what to start so you can stop feeling overwhelmed by large projects • Work with the power of your entire brain's left and right hemispheres so you achieve twice as much in half the time • Align your daily actions with your higher values and goals Filled with practical examples and exercises that are thoroughly tested and easy to implement, The Now Habit at Work will enable you to increase your productivity while eliminating negative patterns and reducing your stress. You'll be amazed as your new habits improve your work/life balance and inspire those around you to create a vigorous organization with a healthy bottom line! Författare: Neil Fiore

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Power of Self-Confidence

Why are some people more successful than others? Self confidence! What one great goal would you set if you knew you could not fail? What wonderful things would you want to do with your life if you were guaranteed success in anything you attempted? Your level of self confidence determines the size of the goals you set, the energy and determination that you focus on achieving them, and the amount of persistence you apply to overcoming every obstacle. In this powerful, practical audiobook based on work with more than 5 million executives, entrepreneurs, sales professionals, and ambitious people in more than sixty countries, you learn how to develop unshakable self confidence in every area of your life. The Power of Self Confidence explains how to increase your 'mental fitness' by thinking like top performers in every field. Little by little, you build up and maintain ever higher levels of self confidence in everything you do. Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

The Power of Who

Do you know that key relationships have been specifically placed to help you in ways you never imagined? Do you realize there are special people who are not just happenstance acquaintances but strategic relationships to help you find the life of your dream? Have you missed the simplicity behind this mysterious thing called DESTINY? Perhaps the real problem of finding your dream isn't about who you don't know, but whom you've neglected. In THE POWER OF WHO! Bob Beaudine presents a revolutionary concept that will get you moving toward your dreams and goals in ways you never imagined. This audio book challenges many widely held presumptions, including the importance of traditional networking. Instead he offers a different plan a time tested, unique approach. First Beaudine leads you to identify people within your group of friends and friends of friends who are the foundation for making connections. Then he takes you through what you want to accomplish in life and encourages you to dare to dream, to DREAM BIG! Författare: Bob Beaudine

Uppläsare: Bob Beaudine

Förlag: Gildan Media Corp

The Price of Everything

Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire the cheap labor of illegal immigrants to fix the roof or mow the lawn and vote for politicians who promise to spend billions to keep them out of the country. And citizens of the industrialized West pay hundreds of dollars a year in taxes or cash for someone to cart away trash that would be a valuable commodity in poorer parts of the world. The Price of Everything starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as motivating forces shaping our lives. But their power becomes clear when distorted prices steer our decisions the wrong way. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us. He takes us on a global economic adventure, from comparing the relative prices of a vote in corrupt São Tomé and in the ostensibly aboveboard United States to assessing the cost of happiness in Bhutan to deducing the dollar value we assign to human life. His unique approach helps explain * Why polygamous societies actually place a higher value on women than monogamous ones * Why someone may find more value in a $14 million license plate than in the standard issue $95 one * Why some government agencies believe one year of life for a senior citizen is four times more valuable than that of a younger person. Porter weaves together the constant and often unconscious cost and value assessments we all make every day. While exploring the fascinating story behind the price of everything from marriage and death to mattresses and horsemeat, Porter draws unexpected connections that bridge a wide range of disciplines and cultures. The result is a cogent and insightful narrative about how the world really works. Författare: Eduardo Porter

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

The Prosperity Plan

Great thinking + Great action = Extraordinary Results. The rules have changed. The old strategies of hard work, fitting in, and loyalty no longer guarantee a secure and shiny future. In this inspiring book, Laura B. Fortgang reveals that the most powerful currency today is a deep and unwavering awareness of one's inherent worth and potential. The Prosperity Plan offers a simple and clear approach to building financial and emotional security. According to Fortgang, in order to obtain wealth and happiness we need to become receptive to all the world has in store for us. We must build lives outside of the 'norm,' always reaching for our own unique good versus some cookie cutter version of what we thought our lives 'should' or 'could' be. A step by step guide to creating the circumstances by which great luck can find you, this book illustrates how to: *Recognize possibility *Create opportunity *Achieve financial and emotional well being *Discover your true worth *Make more money by being more YOU *Master the art of making things happen The ten steps in The Prosperity Plan will show you how to beat the odds and prosper in ways you never dreamed possible! Författare: Laura Fortgang

Uppläsare: Laura Fortgang

Förlag: Gildan Media Corp

The Referral Engine

The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you The power of glitzy advertising and elaborate marketing campaigns is on the wane; word of mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends—it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: — Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before—but the key is listening. — The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. — Educate your customers. Referrals are helpful only if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the “Customer Referral Cycle”—the way customers refer others to your company who, in turn, generate even more referral s. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well oiled machine. This practical, smart, and original guide is essential for any company looking to grow without a fat marketing budget. Författare: John Jantsch

Uppläsare: John Jantsch

Förlag: Gildan Media Corp

The Righteous Mind

Why can’t our political leaders work together as threats loom and problems mount? Why do people so readily assume the worst about the motives of their fellow citizens? In The Righteous Mind, social psychologist Jonathan Haidt explores the origins of our divisions and points the way forward to mutual understanding. His starting point is moral intuition—the nearly instantaneous perceptions we all have about other people and the things they do. These intuitions feel like self evident truths, making us righteously certain that those who see things differently are wrong. Haidt shows us how these intuitions differ across cultures, including the cultures of the political left and right. He blends his own research findings with those of anthropologists, historians, and other psychologists to draw a map of the moral domain, and he explains why conservatives can navigate that map more skillfully than can liberals. He then examines the origins of morality, overturning the view that evolution made us fundamentally selfish creatures. But rather than arguing that we are innately altruistic, he makes a more subtle claim—that we are fundamentally groupish. Författare: Jonathan Haidt

Uppläsare: Jonathan Haidt

Förlag: Gildan Media Corp

The Secret of Shelter Island:

Most of us devote a substantial percentage of our waking hours to making, spending, and having more. This desire to accumulate is natural. But when a bigger bank balance—or the things it can buy—becomes our animating purpose, disappointment generally follows. In The Secret of Shelter Island, nationally renowned investment analyst and bestselling author Alexander Green explores the complicated relationship we all have with money and reveals the road map to a rich life. The timing could hardly be better. After more than twenty five years of virtually uninterrupted prosperity, the U.S. economy has hit a rough patch. Yet to the extent that downturns like the current one shake up the status quo and force us to reexamine our goals and priorities, they also offer enormous opportunities. The Secret of Shelter Island provides an ideal starting point. Drawing on some of today's best minds and many of history's greatest thinkers, it is both a much needed source of inspiration and an insightful look at the role of both money and values in the pursuit of the good life. Green explores such key questions as: How important is money in your life? What is it giving you? He discusses how to calculate your real net worth—without using a financial statement and he offers powerful insights based on a deceptively simple philosophy of life with a refreshing take on the universal principles that guide us all—or should. The Secret of Shelter Island is full of practical wisdom. More than just a personal philosophy, it is a profound and utterly modern commentary on timeless values, the search for meaning, and what it means to be truly wealthy. Författare: Alexander Green

Uppläsare: Erik Synnestvetd

Förlag: Gildan Media Corp

The Selling of the American Economy

Today, many Americans regard globalization as a significant threat to our work force, and to our very way of life. As unemployment soars, the automotive and manufacturing industries crumble, countless jobs continue to ship overseas, and the retail sector faces the worst slump in decades, cries of “Buy American” have grown louder and louder. But at a time when an Italian company has bailed out one of our most iconic automakers; a French German consortium is closing in on a multibillion dollar military contract; companies based around the world are stocking our grocery aisles; and the assets of some of our most venerable financial institutions have been stripped down and bought up by banks from Hong Kong and London, what does “Buy American” mean any more? Is the influence that foreign companies are exerting on our economy making us more competitive in the global marketplace, or less? Creating jobs for Americans, or importing their own workforces? A threat to our national security, or are they bringing us technology that makes us safer? When they open factories here, are they siphoning money from our economy, or bolstering it? Are we selling our economy to the highest bidder? Micheline Maynard, New York Times senior business correspondent, argues that foreign investments are actually an overwhelmingly positive force, creating thousands of jobs, pumping billions of dollars into national and local economies, reinvigorating communities, fostering innovation and diversity in the marketplace, and teaching Americans new ways to live and work. In this compelling narrative, Maynard paints a fascinating portrait of the paradigm shift that is transforming the American economy and remaking the American dream. Författare: Micheline Maynard

Uppläsare: Marguerite Gavin

Förlag: Gildan Media Corp

The Seven Laws of Learning

This audio book is written for great leaders, parents, coaches and mentors who want to become great teachers. The Seven Laws of Learning examines why people like Confucius, Nelson Mandela, Jesus, Winston Churchill, Evita Peron, Mahatma Gandhi and other extraordinary leaders were able to teach new ideas in ways that not only engaged people but persuaded them to use their free will to bring about personal and global change. Too many leaders forget the universal truth that messages—instead of being filled with facts and data—are most effectively communicated by storytelling, metaphor, and teaching that motivates and inspires. In the clutter of all of the data and discussion and PowerPoint slides and lists and handouts, too many leaders do little or nothing to capture the imagination and inspire us to improve, to grow and to change ourselves and our organizations in ways that matter. When you understand and apply the age old principles you'll learn from The Seven Laws of Learning, your leadership, parenting, coaching and working with others will be more effective, and you will reap the rewards that always accompany great teaching. And, you will have a more positive and lasting impact on those with whom you interact. Författare: Hyrum Smith,Richard Godfrey,Gerreld X Pulsipher

Uppläsare: Hyrum Smith,Richard Godfrey

Förlag: Gildan Media Corp

The Seven Lost Secrets of Success

During the 1920s and 1930s, Bruce Barton was a household name in America a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best selling books that put his name on everyone's lips. Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992 Vitale published The Seven Lost Secrets of Success and, 19 printings later, the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton. Part advertising how to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton, including a 1925 sales letter that drew an astounding 100 percent response, this audiobook is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade. But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune. They'll do the same for you. Författare: Joe Vitale

Uppläsare: Joe Vitale

Förlag: Gildan Media Corp

The Six Figure Second Income

Proven methods for building an online income stream Maybe you dream of making money with an online business, but haven't tried so far because you'd have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. Or you think the field is maxed out and overcrowded. Or that you need to be age twenty four—with an amazing invention to sell. Or just because the economy's too bad right now. If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ. Having done so themselves, they know you can create a very significant side income online, and their new go to guide The Six Figure Second Income shows you exactly how! Filled with common sense advice and proven tips, this audio book supplies you with a complete toolbox to take the things you know or do best and sell them online for a profit—all in your spare time, working at your speed. You'll get a no nonsense approach to creating and selling simple, effective information products that will, with time and work, produce a sizable income stream. You'll also discover: • Ten false barriers on your road to online business success • Six very real dangers to your success • Ready made ideas for quick and profitable products • Helpful tips for creating saleable content quickly and easily • Seven building blocks of a good Web site • Common marketing mistakes and their fixes • How to use Google tools and other online resources to discover new trends and markets • Secrets to creating an upward profit spiral If for some reason you object to making money, don't listen to this audio book. Otherwise, pick up The Six Figure Second Income and start building a rewarding and growing stream of online profits today! Författare: Jonathan Rozek,David Lindahl

Uppläsare: David Lindahl,Jonathan Rozek

Förlag: Gildan Media Corp

The Six Secrets of Change

It is commonly acknowledged that successful organizations adjust quickly and intelligently to shifts in consumer tastes, political climate, and economic opportunity. But how are some able to succeed at change while so many others fail? Drawing on his acclaimed work in bringing about large scale and substantial change in education reform in both public school systems and universities, as well as engaging in major change initiatives internationally, Michael Fullan lays out the key factors that allow an organization to sustain meaningful change and explores essential lessons for business and public sector leaders for surviving and thriving in today's complex environment. Författare: Michael Fullan

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Smart Swarm

In a world where speed and flexibility are valued more than ever, leaders from the corporate boardroom to the military are looking for answers from seemingly unlikely experts—the ones in the grass, in the air, in the lakes, and in the woods. In this innovative audio book, veteran National Geographic editor Peter Miller explains the basic principles of smart swarms— self organization, diversity of knowledge, indirect collaboration, and adaptive mimicking—to show how swarm species such as ants, bees, and fish can teach us to tackle some of the most complex conundrums in business, politics, and technology. By studying ant colonies' simple governing rules, computer scientists have written programs to streamline factory processes, telephone networks, and truck routes. Termites have inspired climate control solutions, and the U.S. military is developing a team of robots that behaves like a school of fish. Groups in nature are the real specialists because they've evolved strategies over millions of years to cope with uncertainty, complexity, and change—the same challenges that make our lives and businesses difficult today. Leading scientists in fields from biology to physics, social psychology, and business management are all studying smart swarms to unlock their secrets, and Peter Miller takes us on a lively tour to show us how we can, too. A fascinating journey from the critter to the corporation, The Smart Swarm is an eye opening look at small scale phenomena with big implications for us all. Författare: Peter Miller

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Strategist: Be the Leader Your Business Needs

Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward. Cynthia Montgomery teaches the globally-renowned EOP (Entrepreneur, Owner, President) course at Harvard Business School, one of Harvard's most oversubscribed executive courses.Participants are all seasoned executives, owners, CEOs, or COOs of privately held companies who pay tens of thousands of dollars to attend, with the goal of learning how to be more effective leaders and how to make their companies more successful.Montgomery's course teaches them a totally new way to understand leadership, a way that fuses leadership with strategy. Her approach calls for a reset of current thinking about both. She shows that strategy is not just a tool for outwitting the competition - it is the most powerful means a leader has for shaping a firm itself.Montgomery takes the readers through the paces of her world-renowned course, teaching them how to develop the skills and sensibilities that living strategy and real leadership demand.No other book marries strategy and leadership in the same way - a way readers will find challenging, intriguing, and ultimately, inspiring. Författare: Cynthia Montgomery

Uppläsare: Karen White

Förlag: Harper Collins

The Student Leadership Challenge

The Most Trusted Source on Becoming a Better Student Leader In The Student Leadership Challenge, Kouzes and Posner—today's premier leadership experts—demonstrate how anyone can be a leader, regardless of age or experience. Grounded in the same extensive research as the best selling The Leadership Challenge, it uses real life stories and examples exclusively from college students to illustrate The Five Practices of Exemplary Leadership®: • Model the Way • Inspire a Shared Vision • Challenge the Process • Enable Others to Act • Encourage the Heart Författare: James Kouzes,Barry Posner

Uppläsare: Barry Posner,James Kouzes

Förlag: Gildan Media Corp

The Triumph of Value Investing

Timely advice from value investing giants such as Warren Buffett, William O'Neil, Charles Brandes, and David Iben After the financial chaos and panic of the last few years, investors are looking to rebuild confidence and learn from the mistakes that led to the crash. In The Triumph of Value Investing, Janet Lowe urges listeners to return to the basic principles of value investing as taught by the legendary Benjamin Graham, which remain just as relevant today. These lessons can help listeners maneuver sanely through any type of economic turmoil and even benefit from further disruptions. Lowe also includes interviews with leading value investors such as Warren Buffett, William O'Neil, and Charles Brandes, and analyzes dozens of U.S. and foreign stocks. She walks investors through the steps necessary to apply the principles that define value investing, with special emphasis on investing in biotech, high technology, and foreign companies. Whether listeners are familiar with value investing or are just discovering it, they will find plenty of fresh information in The Triumph of Value Investing, which covers the latest concepts and players in the market. As Lowe writes, 'It is always healthy to check up on the validity of your own thinking. Considering the market breakdowns of the past decade and the confusion and discouragement many individual investors have suffered, this is an excellent time to restudy Benjamin Graham's concepts of value investing and learn how to apply them to a whole range of new challenges.' Författare: Janet Lowe

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Trophy Kids Grow Up

The first wave of the Millennial Generation born between the early 1980s and 2002 is just graduating from college and entering the work force. Employers, meantime, are bracing for some of the biggest management challenges they've ever faced: Integrating the most demanding and most protected generation in history into a workplace shaped by the driven baby boom generation. Like them or not, millennials are America's future work force. They are actually a larger group than the boomers about 80 million vs. 76 million. The millennials are a complex group although they're hard working achievers, most millennials don't excel at leadership and independent problem solving. They want the freedom and flexibility of a virtual office but they also want rules and responsibilities to be spelled out explicitly. 'It's all about me,' might seem to be the mantra of this demanding bunch of young people, yet they also tend to be very civic minded and philanthropic. Författare: Ron Alsop

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Truth About Leadership

In these turbulent times when the very foundations of organizations and societies are being shaken, leaders need to move beyond the pessimistic predictions, the trendy fads, and the simplistic solutions. They need to turn to what's real and what's proven, to understand what the evidence tells us about how exemplary leaders get extraordinary things done. This is the imperative that bestselling, award winning authors James M. Kouzes and Barry Z. Posner have undertaken in their engaging, personal, and bold new audio book, The Truth About Leadership. Based on thirty years of research—and more than one million responses to Kouzes and Posner's leadership assessment—this all new work explores the fundamental, enduring truths of leadership that hold constant regardless of context or circumstance. In ten time tested truths, Kouzes and Posner reveal what all leaders must know, the questions they must be prepared to answer, and the real world issues they will likely face. For nearly three decades, Kouzes and Posner's The Leadership Challenge has helped people discover and develop their leadership potential. The Truth About Leadership will show emerging leaders the heart of leadership and what they need to know to be effective; fans of The Leadership Challenge will find a dynamic new look at what it means to lead today. This is a book leaders can use to do their real and necessary work—bringing about the essential changes that will renew organizations and communities. Författare: James Kouzes,Barry Posner

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

The Tyranny of Dead Ideas

“Offers the most plausible way to renovate our political and policy thinking to meet the challenges of the twenty first century.”—Joe Klein, Time America is at a crossroads. The global economic downturn that began in 2008 has laid bare the structural weakness of our economy, putting the country through its most severe test since the Great Depression. Yet our political and business leaders have failed to prepare us because they are in the grip of a set of “dead ideas” about how a modern economy should work. Even the proponents of “change” in the Obama administration remain tentative in pushing the boundaries of the conventional wisdom. But as Matt Miller shows in this provocative and influential analysis, the American economy will turn the corner only if we move beyond these outdated ways of thinking and recognize the ascendance of a new set of “destined ideas” that will reinvigorate our economy, our politics, and our day to day lives. And in a new preface, Miller shows how today's financial crisis has finally stripped these dead ideas of their power, offering hope for a durable recovery. Författare: Matt Miller

Uppläsare: Matt Miller

Förlag: Gildan Media Corp

The Ultimate Suburban Survivalist Guide

If you want to continue your modern lifestyle and prepare for the possibility of a potential crisis, then The Ultimate Suburban Survivalist Guide is the audio book for you. Planning for the unthinkable and making smart money moves before and during difficult times requires an in depth understanding of the many aspects of life in which problems can strike, and this reliable resource will show you what it takes to make it should these situations arise. In the face of disaster, it is better to plan than panic. A bulletproof plan will protect you from the crippling effects of a mishap—from shake ups in the stock market to the next oil crisis to fires and floods. With this audio book, author Sean Brodrick of Weiss Research teaches you the simple things you can do that will help you prepare and profit in this changing economic landscape. It is your tool to understanding a myriad of key concepts. Divided into five comprehensive parts, this one of a kind guide: • Discusses how you should position yourself financially in order to survive—and possibly thrive—during a regular economic downturn, a full blown recession, or an economic collapse • Addresses how to protect your health—and that of your family—as well as your home from uncontrollable events • Offers practical advice for storing food and water, buying survival gear, and becoming more self sufficient • Details different transportation options, should traditional means fail, and offers practical advice on evacuating an area should things become unstable And much more The time to plan for any crisis is before it happens. Nobody understands this better than Sean Brodrick, and with The Ultimate Suburban Survivalist Guide, he shows you how it's possible to prepare for an uncertain future and prosper under even the toughest conditions. Författare: Sean Brodrick

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

The Unemployed Millionaire

Have you ever imagined what it would be like to earn millions while you sit on the beach and enjoy your life? In The Unemployed Millionaire, you'll learn why it's no longer a pipe dream but a real possibility. The lowering of trade barriers and the emergence of the Internet have made it possible for almost anyone to set up a business from anywhere. Whether you're on a beach in Bali or a cruise ship in Alaska, the Internet lets you instantly market your products and services to millions of consumers around the world. Making money today is a matter of click and order, not brick and mortar. The Unemployed Millionaire shows you how to capitalize on this growing trend and shatters the myth that making millions requires huge capital investments, years of experience, or long hours stuck in a stuffy office. Inside, Matt Morris gives you the same tactics he used to climb out from under $30,000 in debt on his way to generating a staggering $20,000,000 in a few short years. You'll also learn: Proven ways to earn your first profits online in less than a week How to easily set up and market a website, or better yet, have someone else do it for you Five simple strategies to crush your competition A step by step process to recruit joint venture partners to market your website the same exact system Morris used to recruit three partners who earned him over $1 million each An easy to implement three step management system you can use to run your entire empire while you travel the world, or whatever else your heart desires If you know where you want to be and it's not stuck in a dead end job read The Unemployed Millionaire and change your life today. Författare: Matt Morris,Wallace Wang

Uppläsare: Matt Morris

Förlag: Gildan Media Corp

The Winner's Brain

Developed by two Harvard brain experts—a scientific, accessible approach to achieving success by retraining your brain to win. Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life—you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting edge neuroscience to identify the secrets of those who succeed no matter what—and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing: • Balance: Make emotions work in your favor • Bounce: Create a failure resistant brain • Opportunity Radar: Spot hot prospects previously hidden by problems • Focus Laser: Lock into what's important • Effort Accelerator: Cultivate the drive to win Along the way, they introduce you to dozens of interesting people who possess “win factors” (like the inventor of Whac A Mole™) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge—it'll motivate you to pursue your personal and professional dreams. Författare: Mark Fenske,Jeff Brown,Liz Neporent

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

The Worst-Case Scenario Business Survival Guide

How to Survive the Recession, Handle Layoffs, Raise Emergency Cash, Thwart an Employee Coup, and Avoid Other Potential Disasters! Don't Panic. Be Prepared. Have a Plan. Layoffs. Sales slumps. Dangerously low morale. Extreme cash tightness. Reorganizations. It's a scary world out there. Times are as tough as they've been in decades. More than ever before, companies are struggling to make ends meet, having to cut costs, lay off employees, delay new endeavors—and focus almost exclusively on SURVIVAL. And until now, there's never been a good, clear, step by step guide for businesses facing such sudden turns for the worse. This Audio Book May Save Your Business. Written by Worst Case Scenario creator and entrepreneur David Borgenicht, bestselling new business superguru Mark Joyner, and many other business experts, you'll learn: • How to Stay in Business When You Can't Make Payroll • How to Fend Off an Employee Coup • How to Perform Emergency Surgery on Your Overhead And many more answers to the most dangerous situations your business will ever encounter. Most importantly, you'll get the basic training you need to make sure you're prepared—and that this NEVER HAPPENS AGAIN. Författare: David Borgenicht,Mark Joyner

Uppläsare: Harry Nelson

Förlag: Gildan Media Corp

The Yes Factor

The premier guide to combining verbal and nonverbal communication to gain confidence, establish credibility and make lasting impressions Yes a small word, but the key to opening doors both professional and personal. The power of The Yes Factor gets you the job, the promotion, or the second date. But getting a 'yes' can be tricky. Tonya Reiman explains how communication works what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or win control of the remote (without ticking off your spouse!). Combining verbal and nonverbal tricks identifying types of communicators, recognizing subconscious motivations, and adopting covert communication techniques The Yes Factor is a simple approach to influencing and framing communication so that your message resounds clearly, ensuring that your ideas are implemented effectively and that you present your best possible self. A leading body language expert and Fox News contributor, Reiman's accessible prose, firsthand anecdotes, step by step advice, sidebars, diagrams, and short quizzes make The Yes Factor the ultimate how to for exuding confidence, establishing authority, gaining credibility, and making the lasting impression that will get you a 'yes' everytime. Författare: Tonya Reiman

Uppläsare: Tonya Reiman

Förlag: Gildan Media Corp

Think Again

Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even with the disastrous result staring them in the face? And how can you be sure you're making the right decision without the benefit of hindsight? Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision making safeguards we need. Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how you can avoid the same fate. Författare: Andrew Campbell,Sydney Finkelstein,Jo Whitehead

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Think Twice

How to Stop Yourself Before You Make Another Costly Decision No one intentionally makes bad decisions. Yet we make them all the time. In fact, some of the worst disasters in recent history—the collapse of major investment banks, the global financial meltdown—were the result of seemingly reasonable decisions made by a lot of smart people. How does this happen? Michael J. Mauboussin argues that the correct process for deciding well—especially when the stakes are high—conflicts with how our minds naturally work. When faced with complex situations, our brains revert to simplified patterns that obscure better approaches to the problem. Even when we think we're applying logic and reason, we're subconsciously succumbing to social or situational influences. Fortunately, we can override our mind's default systems—that is, we can counter our intuition—by learning to “think twice.” In this compelling audio book, Mauboussin outlines a disciplined approach to decision making that will significantly reduce costly mistakes. It involves preparing to encounter common mental traps, recognizing these mistakes in context, and applying the right mental tools to shape better decisions. With practice, you'll begin to catch poor decision making—both yours and others'—as it unfolds in front of you. Through vivid stories from business, sports, science, and everyday life, Mauboussin categorizes common mental mistakes and offers actionable advice for avoiding them, including: • The Inside/Outside View: Take the experiences of others into account • Tunnel Vision: Force yourself to consider alternatives that make you uncomfortable • The Whole Is Smarter Than Its Parts: Don't oversimplify complex problems • Situational Power: Be highly aware of the influence others have on you • The Expert Squeeze: Know when to trust so called experts, and when not to Backed by powerful research and shrewd analysis, this audio book gives you a mental toolkit for spotting dangerous decision traps—and making smarter choices in your professional and personal life. Författare: Michael Mauboussin

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Thinking for a Change

Michael J. Gelb is the world's leading authority on the application of genius thinking to personal and organizational development. He shows you how to rethink the way you think by helping you discover your natural ability to create, communicate, and lead in every area of your life—from designing a dinner party to mapping out your life goals, from running a more effective business meeting to improving memory and increasing your creative power. Thinking for a Change unveils fresh strategies for thriving on change and increasing productivity through synvergent thinking, the art of balancing logic and imagination, reason and intuition. It is a way of seeing the whole picture by integrating the larger elements and the details. It is the ability to entertain multiple pairs of seemingly opposite ideas simultaneously. Thinking for a Change also teaches listeners how to facilitate the mind's ability to link disparate ideas. This process of association is the basis for the skill of mind mapping, a method originated by British psychologist Tony Buzan that improves the organization of ideas and encourages synvergent thinking. Based on a practical understanding of the structure and design of the human brain, and research into the thinking patterns of history's great achievers such as Darwin, Edison, and Leonardo da Vinci, mind mapping unleashes your ability to generate new ideas quickly and organize them effectively. In today's global marketplace everyone from retailers and restaurateurs to computer consultants and communications companies are restructuring, reengineering, and reinventing themselves. In a world of accelerating change, individuals and organizations can no longer afford to approach information age problems and opportunities with industrial age thinking skills. A more fulfilling life, a stronger organization, a saner society—they all start with your thinking, your actions, and your courage. So listen to this program and begin Thinking for a Change. Författare: Michael Gelb

Uppläsare: Michael Gelb

Förlag: Gildan Media Corp

This Time is Different

Throughout history, rich and poor countries alike have been lending, borrowing, crashing and recovering their way through an extraordinary range of financial crises. Each time, the experts have chimed, 'this time is different' claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. This book proves that premise wrong. Covering sixty six countries across five continents, This Time Is Different presents a comprehensive look at the varieties of financial crises, and guides us through eight astonishing centuries of government defaults, banking panics, and inflationary spikes from medieval currency debasements to today's subprime catastrophe. Carmen Reinhart and Kenneth Rogoff, leading economists whose work has been influential in the policy debate concerning the current financial crisis, provocatively argue that financial combustions are universal rites of passage for emerging and established market nations. The authors draw important lessons from history to show us how much or how little we have learned. Using clear, sharp analysis and comprehensive data, Reinhart and Rogoff document that financial fallouts occur in clusters and strike with surprisingly consistent frequency, duration, and ferocity. They examine the patterns of currency crashes, high and hyperinflation, and government defaults on international and domestic debts as well as the cycles in housing and equity prices, capital flows, unemployment, and government revenues around these crises. While countries do weather their financial storms, Reinhart and Rogoff prove that short memories make it all too easy for crises to recur. This Time Is Different exposes centuries of financial missteps. Författare: Carmen Reinhart,Kenneth Rogoff

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Time Management (Collins Business Secrets)

The time management secrets that experts and top professionals use. Get results fast with this quick, easy guide to the fundamentals of Time Management. Includes how to: * Identify your biggest priorities and find time to achieve them * Deal with the biggest hidden time-wasters * Communicate effectively with colleagues and clients * Cope with information overload * Take control of your inbox and voicemail Författare: Martin Manser

Uppläsare: Various

Förlag: Harper Collins

Time Power

One of the world's premier business consultants and personal success experts, Brian Tracy has devoted more than 25 years to studying the most powerful time management practices used by the most successful people in every arena. Now, in Time Power, Brian reveals his comprehensive system designed to help you increase your productivity and income exponentially in just weeks! Filled with hundreds of powerful, proven tools and techniques, this audio book shows you how to: • gain two more productive hours each day • make better decisions, faster! • set clear goals and focus on higher value activities • manage multitask jobs more efficiently • overcome the people problems that can sap your time • use the five tools and techniques that will make you more productive for the rest of your life • and much more! Overflowing with quick and effective time saving strategies, Brian Tracy's Time Power lets you in on the secrets to being more productive, earning more money, and getting more satisfaction from life. Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

Tjäna pengar på Internet när du sover

Anders Sjöberg kodade sin första webbsajt 1994 när han startade annonstidningen Lila Tidningen. Sedan 1999 har han arbetat heltid med internet och startat flera lönsamma affärsområden, däribland den välbesökta sajten Gravid.se I denna bok visar han på nio helt skilda områden där han idag tjänar pengar på sina internetföretag. Boken lämpar sig dels för de som är sugna på att skaffa sig en passiv inkomst och dels för de som på sikt hoppas kunna leva på sin nystartade internetverksamhet. Författare: Anders Sjöberg

Uppläsare: Harald Leander

Förlag: HörOpp!

Total Leadership

What if you could improve your performance in the areas that seem to be most at odds with each other work and life beyond work at the same time? Most of us assume it can't be done. But contrary to the conventional wisdom, the different domains of our lives don't have to compete in a zero sum game. However, managing them takes real leadership skill. Adapted from author Stew Friedman's popular Wharton School course, Total Leadership will help you identify your core values what's fundamentally important to you and make them come alive in your everyday actions at work, at home, in your community, and within yourself. By improving these areas of life simultaneously, you'll get more done with less stress. Friedman's approach has been pressure tested by years of working with people at every level of experience, in companies large and small. His step by step instruction, engaging examples, and more than thirty hands on tools will help you create sustainable change and achieve higher levels of performance in all parts of your life. Total Leadership offers a compelling new framework that enables you to: Be real: Act with authenticity by clarifying what's importantâ¿¢ Be whole: Act with integrity by respecting the whole person Be innovative: Act with creativity by experimenting to find new solutions Gain greater clarity of purpose, accomplish more at work, and feel more connected to the people and causes that matter most to you. Leadership can and indeed must be learned. But first you've got to choose to lead. If you're going to make a difference, thinking of yourself as a leader will make it more likely that your legacy not your fantasy, but the real impact of your life, today and in the long run is the one you really want. Författare: Stewart D Friedman

Uppläsare: Stewart D Friedman

Förlag: Gildan Media Corp

Training Camp

In the spirit of his international bestseller The Energy Bus, Jon Gordon returns with another inspirational fable filled with invaluable lessons and insights on bringing out the best in yourself and your team. Training Camp follows the story of Martin Jones, an undrafted rookie trying to make it in the NFL. He's spent his entire life proving to the critics that a small guy with a big heart can succeed against all odds. After spraining his ankle in the preseason, Martin thinks his dream is lost . . . until he meets a very special coach who shares eleven life changing lessons that keep his dream alive—and might even make him the best of the best. Whether you play sports or the piano, work with a computer or a scalpel, these lessons apply to you because we all must climb the mountain before reaching its peak. Based on his work with professional sports teams, world class organizations, and interviews with top professionals in a wide variety of fields, Gordon reveals the deep truths and proven strategies that take the very best to the top. The best performers—in any field—all share the same qualities. Among other traits, they are able to maintain a big picture vision while taking focused action, they are mentally strong, they seize the moment, and they inspire excellence in the people around them. But these aren't inborn traits; they're skills and attitudes that can be learned and applied by all. Training Camp offers inspiring, real world wisdom on what it takes to reach true excellence and how you and your team—whether at work, school, or at home—can achieve it. Författare: Jon Gordon

Uppläsare: Jon Gordon

Förlag: Gildan Media Corp

Trust Agents

The revised and updated edition of the breakthrough bestseller Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today! There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself. At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will—unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits. Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself. In an online world defined by its transparency, becoming a trust agent is no easy task, but once you've established your reputation, you can build influence, share it, and reap the benefits of it for your business. When you've learned a trust agent's secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department. Learn to use the power of the Web and social networks for your business now. Trust Agents gives you all the tools and strategies you need to do it the right way—honestly, effectively, and profitably. Författare: Julien Brogan,Chris Smith

Uppläsare: Chris Brogan

Förlag: Gildan Media Corp

TurboStrategy

Your business might be humming along fine, or it might be struggling to stay afloat. Either way, you know that your company has a lot more potential than the results show. What if you had a quick, effective way to ramp up productivity, morale, and your bottom line—a process you could begin right now, a strategy that would immediately start to improve broken functions without disrupting the parts of your business that don't need fixing? TurboStrategy presents that essential sequence, a 21 point array of proven strategies for turning around struggling businesses and kicking even successful ones into high gear. Internationally known business and performance expert Brian Tracy offers a combination of eye opening examples, inspiring stories, and time tested approaches that any business can use to generate better sales, greater efficiency, and a more advantageous market position—starting today. It all starts with asking yourself revealing—and sometimes tough—questions about every aspect of your business. The answers you give will reveal amazingly clear steps for eliminating obstacles, forgetting about what you've “always done this way,” and starting immediately with new focus and redefined goals. It's a no nonsense approach, says Tracy, “for companies that want to make immediate changes and get rapid results.” Whether it's hiring the right people, targeting the right audience, eliminating bottlenecks or laying the groundwork for continuous improvement, TurboStrategy will help you make the changes that will take your business to unprecedented levels of success! Författare: Brian Tracy

Uppläsare: Brian Tracy

Förlag: Gildan Media Corp

Twitter Power 2.0

Revised and updated with the latest on successful Twitter marketing In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You'll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers. Updated with the latest business applications for Twitter, recent case studies, and other relevant social media info, Twitter Power gives you everything you need to tweet your way to success. Författare: Joel Comm

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Understanding Other People

Find out why book reviewers have said: 'Everyone on planet earth should get this book' Listen, and you will find the tips and insights you need to: Understand what people are really saying when they talk to you Deal effectively with difficult people in your life Come across confidently in interviews Lead high performing teams Work effectively with almost anyone Take charge of your own actions and reactions Finally understand other people! Winner of the gold award by Readers Favorite for best book on relationships! Författare: Beverly D. Flaxington

Uppläsare: Mike Slemmer

Förlag: Gildan Media Corp

Upside of the Downturn

Some businesses and some people will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of America's most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. The dozens of top performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth.Colvin's 10 solidly grounded strategies will increase your company's competitiveness and build its long term value. Författare: Geoff Colvin

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Us Plus Them

Moving beyond mere tolerance Us versus them is the costly mind set in which organizations, communities, and whole nations too often find themselves trapped. In fact, recognizing difference as a positive force can bring astonishing value to even the most diverse organizations. In Us Plus Them, leadership scholar Todd Pittinsky introduces a groundbreaking new science of diversity that: Debunks the assumption that wherever there is difference there will be inherent tension and animosity; Challenges the effectiveness of our standard attempts to fight prejudice and combat hate in our schools and workplaces, our civic and religious lives; Reveals how we benefit from the mixing of different ethnic, racial, national, social, and religious groups in a globalized world. Författare: Todd L. Pittinsky

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Use Your Head to Get Your Foot in the Door

Harvey Mackay has written five New York Times bestsellers, including one of the most popular business books of all time—Swim with the Sharks Without Being Eaten Alive. Now he returns with the ultimate audio book on how to get, and keep, a job you truly love whether you're twenty one, fifty one, or seventy one. The average person will have at least three career changes and ten different jobs by age thirty eight. In this era of downsizing and outsourcing, you can never be sure your job will still exist in five years—or five weeks. So you'd better think of your career as a perpetual job search. That demands a passion for lifetime learning and the skills for relentless and effective networking. Mackay shows you how to be at your best when things are at their worst. His hard hitting topics include: • beating rejection before it beats you • acing interviews • negotiating the job you want, not the job they offer • taking advantage of the way bosses make hiring decisions • blending the latest contact tools with old fashioned face to face networking Uplifting, amusing, and jam packed with proven tips, Use Your Head to Get Your Foot in the Door will guide you through the toughest job market in decades. It's also the definitive A to Z career resource for the rest of your life. Författare: Harvey Mackay

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

Vägen till din första miljon: alla kan bygga en egen pengamaskin

Vare sig man vill erkänna det eller ej, har pengar en väsentlig betydelse i våra liv. Ju bättre ekonomi, desto tryggare och friare känner vi oss. Valmöjligheterna blir fler och vi kan i större utsträckning välja vad vi själva vill göra; att ha pengar är att själv kunna bestämma över sin egen tid. Det fantastiska är att vem som helst med relativt små medel kan skapa en alldeles egen pengamaskin. Det krävs ingen speciell utbildning, yrkeserfarenhet eller extrem talang allt som behövs är vilja, uthållighet och sunt förnuft. Tobias Schildfats bok är en inspirerande berättelse om drömmar och personlig frihet; om hur du bygger din alldeles egna pengamaskin och förvandlar en privatekonomi till ett framgångsrikt företag. Berättelsen varvas löpande med konkreta exempel men också med uppgifter att utföra allt för att ge lyssnaren möjlighet att koppla innehållet till sin egen ekonomi och livssituation. Författare: Tobias Schildfat

Uppläsare: Anders Wallén

Förlag: Earbooks

What I Didn't Learn in Business School

Meet Justin Campbell. He's a newly minted MBA who's landed a coveted job in consulting. He's headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven't yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state of the art strategy tools to analyze various possibilities. Justin is energized by this challenging assignment, but soon finds the application of his strategy toolkit isn't as straightforward as he'd expected. The political and organizational forces swirling within HGS complicate his analyses and test his fundamental understanding of important strategic concepts. Justin and his cohorts aren't “real”—What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. They are humans, not human resources, and they each have their own personality, motives, and skills. Their story reveals both the strengths and the limitations of common strategy tools. And it demonstrates tactics for navigating the messy organizational dynamics that can make or break a company's efforts to craft successful strategies. This engaging audio book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. The action moves quickly, and at the end of each chapter, you'll find provocative questions that help you tease out vital insights that you can apply in your own work. What I Didn't Learn in Business School is a compelling listen—whether you're a recent business school grad struggling to apply your new knowledge or an experienced leader who already knows that no strategy is created in a vacuum. Författare: Trish Clifford,Jay Barney

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

What Would Google Do?

What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do?To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls “the new Google century,” including such insights as: Think DistributedBecome a PlatformJoin the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well... and More He applies these principles not just to emerging technologies and the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems. Författare: Jeff Jarvis

Uppläsare: Jeff Jarvis

Förlag: Harper Collins

When Teams Work Best

Resultatet av intervjuer med 6.000 medlemmar och ledare i arbetsgrupper, projektgrupper och ledningsgrupper visar vad som krävs för att en grupp ska lyckas. Författare: Carl Larson,Frank LaFasto

Uppläsare: Kontentan

Förlag: Kontentan

Who Says Elephants Can't Dance: How I turned around IBM

CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time. When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime. Författare: Louis Gerstner

Uppläsare: Edward Herrmann

Förlag: Harper Collins

Wine Drinking for Inspired Thinking

New York Times bestselling author Michael J. Gelb (Think Like Leonardo Da Vinci) opens our eyes to the remarkable power of wine to unleash creative potential, awaken our genius, and forge bonds with friends and co workers. Here's a wine appreciation audio book that invites you to experience wine with your “whole brain”—an approach that is unequivocally unique: • Part 1 provides the practical 'left brain' knowledge you'll need to handle yourselves in any wine related situation (how to buy, what to look for, how to toast, and how to get the best value for the money). • Part 2 explores how wine can serve as a catalyst for creativity and 'right brain' thought, highlighting the greatest wine related art, music, and architecture of all time. • Part 3 guides you through a delightful step by step process of bringing family, friends, or colleagues together for 'Inspired Thinking' wine parties. • Part 4 features a “Wine Geek Jargon Guide” and other essential wisdom. All in all, Wine Drinking for Inspired Thinking will not only improve your enjoyment of wine, but will also enhance the enjoyment of your life. Författare: Michael Gelb

Uppläsare: Michael Gelb

Förlag: Gildan Media Corp

Wired For Thought

In this age of hypercompetition, the Internet constitutes a powerful tool for inventing radical new business models that will leave your rivals scrambling. But as brain scientist and entrepreneur Jeffrey Stibel explains in Wired for Thought, you have to understand its true nature. The Internet is more than just a series of interconnected computer networks: it's the first real replication of the human brain outside the human body. To leverage its power, you first need to understand how the Internet has evolved to take on similarities to the brain. This engaging and provocative book provides the answer. Stibel lays out: How networks have changed and what that implies for how people connect and form communities What the Internet and online business opportunities will look like in the future What the next stage of artificial intelligence will be and what opportunities it will present for businesses Stibel shows how exceptional companies are using their understanding of the Internet's brainlike powers to create competitive advantage such as building more effective Web sites, predicting consumer behavior, leveraging social media, and creating a collective consciousness. Författare: Jeffrey Stibel

Uppläsare: Erik Synnestvetd

Förlag: Gildan Media Corp

Working For You Isn't Working For Me

In their best seller Working with You Is Killing Me, Katherine Crowley and Kathi Elster taught readers how to free themselves from emotional traps created by difficult colleagues. Now they apply their research and insights to the challenges of 'toxic bosses'. Sooner or later, we all work for someone we can't stand. When that happens, some people quit, some suffer in silence, and others cope by sulking, obsessing, avoiding, or retaliating. But it's better to take control by applying the four step process in this book: Detect: Am I crazy or is my boss driving me crazy? Detach: Accept that you can't change your boss, but you can take back your power. Depersonalize: Learn to take your supervisor's behavior less personally. Deal: Devise a plan to get what you need, manage your boss, and move your career forward. Filled with concrete examples, this book will help readers take back their power from even the most challenging bad bosses chronic critics, yellers, unconscious discriminators, control freaks, pathological liars, and more. Författare: Katherine Crowley,Kathi Elster

Uppläsare: Marguerite Gavin

Förlag: Gildan Media Corp

World 3.0

The world looks far different today than it did before the global financial crisis struck. Reeling from the most brutal impacts of the recession, governments, economies, and societies everywhere are retrenching and pushing hard for increased protectionism. That's understandable, but it's also dangerous, maintains global economy expert Pankaj Ghemawat in World 3.0. Left unchecked, heightened protectionism could prevent peoples around the world from achieving the true gains afforded by cross border openness. Ghemawat paints a disturbing picture of what could happen to household income, availability of goods and services, and other quality of life metrics should globalization continue to reverse direction. He then describes how a wide range of players' private businesses, policy makers, citizens, the press' could help open flows of ideas, people, and goods across borders, but in ways that maximize economic benefits for all. World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross border integration. Provocative and bold, this new audio book will surprise and move you, no matter where you stand on globalization. Författare: Pankaj Ghemewat

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

You Already Know How to be Great

“If knowledge were all it took, we'd all be incredible managers, teachers, parents, and performers. But obviously we're not. The biggest obstacle in performance isn't not knowing what to do; it's not doing what we know.” Most people who want to get better—at hitting golf shots, negotiating with clients, delivering presentations, or any other field of endeavor—seek out new information. They read a book, take a class, hire an expert tutor. But as Alan Fine has learned from many years of coaching athletes and businesspeople, this “outside in” approach often doesn't produce the results people want. More information becomes a distraction rather than a solution, and high performance remains elusive. Fortunately, there's a better way. Fine has developed and honed a unique “inside out” approach to performance improvement. In this audio book he explains how to remove the obstacles that get in the way of applying the skills and knowledge we already have. The key is unlocking what he calls Faith, Fire, and Focus; confidence in our ability, high energy and passion, and focused attention on the things that really matter. This ideal state can be summoned quickly through a simple four step process, which Fine has taught to top CEOs and front line employees, world class pro athletes and struggling weekend golfers, to musicians, teachers, and people in fields he knew nothing about. No matter who you are or what you do, this audio book will help you get better. Författare: Alan Fine

Uppläsare: Alan Fine

Förlag: Gildan Media Corp

You Can Still Win!

If you really want to win, listen to Andre Taylor. Anyone can talk about winning, but he knows first hand what it takes for individuals and organizations to succeed. For more than 25 years, Andre Taylor has studied winning and has helped turn companies into market leaders. As an executive in corporate America, he worked for underdogs that fought their way in competitive, rough and tumble, international markets and went on to dominate their niches. As an entrepreneur, he started a company in his basement with a folding chair and telephone propped up on a cardboard box. His firm walloped companies 100 times bigger and grew to redefine an industry. He's had tough challenges: a house that burnt to the ground in the dead of winter, an under funded and understaffed team of young business warriors who won anyway, and paralyzing personal and business reversals. Yet he's learned how to win under the most difficult circumstances and he wants to help you do the same. Författare: Andre Taylor

Uppläsare: Andre Taylor

Förlag: Gildan Media Corp

You Can't Fire Everyone

A practical, entertaining handbook for people who never expected to be bosses. Plenty of managers never asked, expected, or trained to be put in charge of other people. But when it happens, these accidental bosses often find that learning to manage is like learning to swim by being dropped into the deep end of the pool. Hank Gilman knows what that's like. As a top editor for Fortune, Newsweek, and the Boston Globe, he has helped nurture some outstanding talent. His success can be attributed largely to his management style, which allows him to treat his employees like, well, humans, while holding them accountable. But he was far from a natural when it was time to take charge. Gilman shares the lessons he's learned through trial and error during his two decades as a manager in one of the craziest businesses on the planet. Writing in a warm but no nonsense voice, he offers straight up advice on the ins and outs of hiring, firing, motivating, and dealing with cranky superstars. Gilman argues that your employees should always come first and that managing down, as opposed to managing up, will ultimately lead to a successful career as a boss. Författare: Hank Gilman

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Your Best Self

Are you ready to put your best foot forward in your personal and professional life? Hailed by academia and the media as “The successor to positive thinking”, Optimal Thinking is the language of your best self. Now Dr. Rosalene Glickman, the best selling author of Optimal Thinking, introduces you to the life optimizing thought process that has replaced the “Think Positive” motto all over the world. In this powerful audio, Dr. Glickman shows you how to: • Match your thoughts and behavior with your highest vision of yourself • Put your best self in charge of your personal and professional life • Visualize yourself as all you can be • Make the desired result real and concrete using the Optimal Preview • Condition yourself to be your best • Feel supremely competent and confident • Function with an Optimal mindset So don't just be a positive thinker. Be an Optimal Thinker. Perform at your peak, bring out the best in all around you, and make the most of your life. It's time to visualize your best self. 'Your imagination is the preview to life's coming attractions.' – Albert Einstein. Författare: Rosalene Glickman Ph.D.

Uppläsare: Rosalene Glickman Ph.D.

Förlag: Gildan Media Corp