29 Leadership Secrets from Jack Welch

Jack Welch har tagit död på många grundmurade uppfattningar om hur företag ska ledas. Hans kärnfulla, osminkade riktlinjer för hur man leder ett företag har inspirerat företagsledare i hela världen. Varje chef, från varje företags topp och neråt, har något att lära av dem. Författare: Robert Slater

Uppläsare: Kontentan

Förlag: Kontentan

30 sätt att göra affär

30 sätt att göra affär är perfekt att lyssna på innan du går in på kundbesöket eller ringer avslutssamtalet. Precis när du måste få upp modet att våga avsluta. Vill DU bli säljaren som kan vända nej till JA, genom att ta många avslut utan att kunden blir arg? I 30 sätt att göra affär får du lära dig allt om avslutsteknik. Du får 30 olika avslutsmetoder presenterade genom säljdialoger mellan säljare och kund, som du snabbt anpassar och använder direkt, så att kunderna köper oftare och mer. Följer du bokens råd ökar din försäljning dramatiskt. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

365 dagar av möjlighter

 Inspirationsföreläsning med Max Söderpalm. Författare: Max Söderpalm

Uppläsare: Max Söderpalm

Förlag: Soderpalm Publishing

Absolutely Small

Our intuition about how things should behave is usually right in the everyday world. We see the baseball soar in the air, arc, drop, and lie stationary on the ground. Through data gathered by our senses and basic knowledge of the laws of classical mechanics, the motion of a ball makes perfect sense. But enter the world of the tiniest particles on earth—the motion of electrons, the shapes of molecules—and everything we think we know about the world radically changes. To understand what's really happening in the world around us, to comprehend the mysterious, counterintuitive science of the small, we must take a quantum theory view of nature. Like no other book before it, Absolutely Small makes the inherently challenging field of quantum theory understandable to nonscientists, without oversimplifying and without bogging down in complicated math. Written by an award winning professor at Stanford University, the book uses clear explanations and real world examples instead of dense equations to help you understand: • Why strawberries are red and blueberries are blue • How particles can change from “mixed states” to “pure states” based solely on observation • How a single photon can be in two places at the same time • Why quantum matter sometimes acts like particles, and other times like waves • Why a piece of metal will glow red when it is hot, and turn blue when it's even hotter • What makes salt dissolve in water, while oil does not, and much more In the tradition of Stephen Hawking and Lewis Thomas, but without the rigorous mathematical requirements, Absolutely Small demystifies the fascinating realm of quantum physics and chemistry, complete with compelling accounts of the scientists and experiments that helped form our current understanding of quantum matter. Challenging without being intimidating, accessible but not condescending, Absolutely Small develops your intuition for the nature of things at their smallest and most intriguing level. Författare: Michael Fayer

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

And the Clients Went Wild

When you think of a great business, you often think of its clients. They're not just happy customers; they're raving fans who'll take time out of their day to tell you or anyone within range just how much they love that business. They'll line up before dawn for its latest product offering, create buzz, and treat the brand as a personal status symbol. Does your business have super fans like this? Do you want them? If so, . . . And the Clients Went Wild! is your essential marketing toolbox for fostering the fans whose word of mouth will drive your growth to exponential levels. Focusing on the practical—what's worked for a wide range of businesses—and employing an eclectic mix of methods, platforms, and technologies, this go to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy. And the Clients Went Wild! reveals how: • A gas station—yes, a gas station—differentiated itself and created a loyal following • A highly successful small business was started with less than $1,000 . . . and smart partnerships • Product awareness goes viral in the hands of the right “connectors” • Effective client communication built an entire financial services business • Superior execution accomplishes marketing miracles every day • Businesses get celebrity status with their customers by taking advantage of current events and hot topics • You can use social media and traditional media separately and together to build excitement and win fans over There's a difference between feeling okay about a business and feeling complete, wild enthusiasm for it. If you want your customers to talk up your business at every opportunity, generate lasting word of mouth and highly valuable referrals . . . And the Clients Went Wild! is the only marketing playbook you need. Start using its proven game plan today, and discover just how powerful your biggest fans can be! Författare: Maribeth Kuzmeski

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Artful Persuasion

Hur övertygar du en kallsinnig kund? Säljer dina idéer till en skeptisk styrelse? Får arga antagonister att gå på din linje eller chefen att ge dig påökt? Konsten att övertyga kan alla lära sig. Författare: Harry Mills

Uppläsare: Kontentan

Förlag: Kontentan

Becoming a Category of One

Becoming a Category of One bygger på erfarenheter från företag som står i en klass för sig själva. Den visar vad de har gjort för att nå dit och förbli ensamma där. Och därmed vad du själv ska göra för att ditt företag ska nå samma mål. Författare: Joe Calloway

Uppläsare: Kontentan

Förlag: Kontentan

Built To Sell

A business parable about how to create a start up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company even if it's profitable can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often. Författare: John Warrillow

Uppläsare: Erik Synnestvetd

Förlag: Gildan Media Corp

Business Stripped Bare

From its creation as a mail order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way of life' brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference. Författare: Richard Branson

Uppläsare: Richard Branson

Förlag: Random House

Changing the Channel

To attain and sustain success in today's dynamic business environment, it's no longer enough to be good at just one type of marketing. Expanding into additional channels especially the Internet will help you attract prospective customers and increase your revenue. In fact, if you're only using one channel, you're likely leaving millions of dollars on the table and in danger of losing the customers you already have. Masterson and Tribby understand the importance of multi channel marketing. Through their combined 59 years of business experiences working with companies such as Agora Inc. and their Early to Rise e newsletter, as well as other distinct products they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels explaining how each one works and addressing the challenges you might face should you choose to use them. These include: direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Författare: Michael Masterson,Mary Ellen Tribbyerson

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Dealing with People You Can't Stand

Dealing with People You Can’t Stand visar hur du hanterar tio vanliga typer av besvärliga människor. Du får veta varför de uppträder som de gör och lär dig hur du tar fram det bästa ur de värsta. Författare: Rick Brinkman,Rick Kirschner

Uppläsare: Kontentan

Förlag: Kontentan

Deciding Factor

In today's high tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. Författare: Larry E Rosenberger,Josh Nash

Uppläsare: Scott Peterson

Förlag: Gildan Media Corp

Den rätta gnistan

Hur ökar du försäljningen genom att bli bättre på inledningen av säljsamtalen? Hur gör du för att minska antalet återkomster och få prata färdigt när du kommit fram till kunden? Hur gör du för att göra dina kalla samtal varma? Hur minimerar du tiden du lägger på att boka möten eller telefonmöten? Den rätta gnistan är skriven för dig som är inne eller utesäljare och som vill slippa dåliga säljdagar. Den ger dig svar på dessa och många andra frågor. Du lär dig att tänka och göra som en stjärnsäljare. Målet med boken är att du ska öka din försäljning genom att vinna säljstarten. Du får massor av konkreta tips på hur ska göra för att själv ta dig ur sälj och motivationsdippar, vad du ska säga när du ringer och hur du ger dig själv chansen att utvecklas till en ännu bättre säljare. Upptäck även ljudboken Första hjälpen vid telefonkramp. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Det kan bli DU!

Vill du lyckas inom försäljning måste du lära dig tänka positivt och se möjligheterna. Du måste alltid vilja och orka göra det lilla extra. Max Söderpalms inspirationsföreläsning Det kan bli DU! ökar din motivation och hjälper dig att hålla ett högt tempo årets alla säljveckor. Du får möta många spännande affärsmänniskor. Du får en plan hur du kan öka din försäljning och Max välkända framgångshistoria om säljaren Jens. Du får också många konkreta tips hur du med hjälp av Inspirationskalendern ökar din försäljning. Max Söderpalm är författare till storsäljarna 30 sätt att göra affär, Det är i backarna man rycker och Den rätta gnistan. Han är också en av Sveriges främsta säljinspiratörer. Författare: Max Söderpalm

Uppläsare: Max Söderpalm

Förlag: Soderpalm Publishing

Det är i backarna man rycker 

Vill du bli vinnaren som tar marknad när andra säljare tappar gnistan? Vill du bli säljaren som tänker positivt, förkortar säljprocessen och ser ditt arbete ur ett nytt perspektiv? Hur skriver du branschens bästa säljpresentation? Hur gör du när du hittar din säljspeed? Hur får du kunderna att ta snabbare beslut trots att marknaden är svag? Hur kan din egen inspirationsplan hjälpa dig att tänka positivt, fast allt som står i tidningarna är svart? Det är i backarna man rycker svarar på dessa och många andra frågor. Följ inspirationspunkterna. Du kommer att öka din försäljning trots att marknaden går ner. Och du tänk om dina konkurrenter lyssnar på den här boken och inte du. Vågar du riskera det? Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Empire State of Mind

'I'm not a businessman I'm a business, man.' Jay Z Some people think Jay Z is just another rapper. Others see him as just another celebrity/mega star. The reality is, no matter what you think Jay Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay Z backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day. But despite Jay Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. Empire State of Mind tells the story behind Jay Z's rise to the top as told by the people who lived it with him from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This audio book explains just how Jay Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Zack O'Malley Greenburg draws on his one on one interviews with hip hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred 'Fab 5 Freddy' Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records. He also includes new information on Jay Z's various business dealings, such as: * The feature movie about Jay Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. * The Jay Z branded Jeep that was scrapped just before going into production. * The real story behind his association with Armand de Brignac champagne. * The financial ramifications of his marriage to Beyonce. Jay Z's tale is compelling not just because of his celebrity, but because it embodies the rags to riches American dream and is a model for any entrepreneur looking to build a commercial empire. Författare: Zack Greenburg

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Execution

För en vd är det svåraste problemet sällan att veta vad man ska göra. Det är att få det gjort. Det gäller både i små och stora företag. Execution handlar om hur du ser till att det du vill göra också blir gjort. Författare: Larry Bossidy,Ram Charan

Uppläsare: Kontentan

Förlag: Kontentan

Free - The future of a radical price

What happens when advances in technology allow many things to be produced for more or less nothing? And what happens when those things are then made available to the consumer for free? This book considers a different world where the old economic certainties are undermined by a flood of free goods newspapers, DVDs, T shirts, and phones. Författare: Chris Anderson

Uppläsare: Chris Anderson

Förlag: Chris Anderson

Full Brain Marketing for the Small Business

Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: “Innovate or Die!” Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected? Författare: DJ Heckes

Uppläsare: DJ Heckes

Förlag: Gildan Media Corp

Funky Business Forever

Think back. In the dark days, business was about wearing the right, regulation charcoal grey, suits and keeping your nose clean. Corporations lived in montone. And then. Things changed. Grey was no longer the only colour. There were a myriad of different colours, choices, challenges, competitors, conundrums, crises. The corporate world had discovered funkiness. Funky Business Forever contains a myriad of new examples gathered by Kjell and Jonas in their worlwide foraging for the true meaning of funk. The original ideas are re examied, held up to the light and evaluated. Any hints of greyness have been removed. Författare: Jonas Ridderstråle,Kjell A Nordström

Uppläsare: Kjell A Nordström

Förlag: Earbooks

Första hjälpen vid telefonkramp

Telefonkramp. Du vet när det KÄNNS som om alla nummer går till personer som antingen inte kommer att svara eller inte vill prata med dig. En sak är i alla fall klar. Dom vill inte köpa. Vill du ha första hjälpen vid telefonkramp? Och få konkreta tips hur du kan tänka för att få tillbaka din motivation? Lyssna på den här boken. Lär du dig besegra telefonkrampen kommer din försäljning att öka dramatiskt. Och du tänk om dina konkurrenter lyssnar på den här boken och inte du? Vågar du riskera det? Max Söderpalm är en erfaren säljcoach, försäljningschef och företagsledare. Hans tidigare böcker 30 sätt att göra affär, Det är i backarna man rycker, Säljchefens speedbok och Den rätta gnistan är de senaste årens mest lästa böcker inom försäljning. Mer än 30 000 läser varje vecka hans nyhetsbrev Monday Morning Letter. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Getting Green Done

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing “green” buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why? Because implementing sustainability is brutally difficult. In this witty and contrarian audio book, Auden Schendler, a sustainable business foot soldier with fifteen year's worth of experience, gives us a peek under the hood of the green movement. The consultants, he argues, are clueless. Fluorescent bulbs might be better for our atmosphere, but what do you say to the boutique hotel owner who thinks they detract from his? And how do you convince a chain smoking karate expert mechanic to put biodiesel in his vehicles? Scientists tell us we have to cut CO2 emissions 80 percent by mid century. That's going to take more than a recycling program. We'll only solve our problems if we're realistic about the challenge of climate change. In this eye opening inspiring audio book, Schendler illuminates the path. This recording features a new introduction wriiten and read by the author. Also, a new Afterword based on an article written by the author for Orion Magazine has been added to this recordig. “The sobering conclusion that I have reached after traveling to Germany, the UK, Japan, and several U.S. states, is that even the greenest nations are not planning anything like what is needed—they say some green words, but their actions don't match the scale of the problem. Getting Green Done defines strategies that will actually help. It's an antidote and an alternative to 'greenwash,' the fraud perpetrated by governments and the fossil fuel industry that threatens our planet and our children.” Dr. James E. Hansen, director, NASA Goddard Institute for Space Studies Författare: Auden Schendler

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Google Speaks

In many ways, Google is the prototype of a successful 21st century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the U.S. Following in the footsteps of her best selling Warren Buffett Speaks written in a conversational style that successfully captures the essence of these business leaders Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page both living fairly modest lives despite each having a net worth of over $15.9 billion and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. Examining Google's breakthrough business strategies, which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns, and personal privacy. Författare: Janet Lowe

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Gravitational Marketing

Wouldn't it be great if you could just sit there on your duff while customers came to you with no need for cold calling, prospecting, hard selling, or flat out begging for business? Too bad it doesn't work that way in the real world. Or does it? In Gravitational Marketing, you'll discover just how easy it is to create a low cost, high powered marketing system that attracts a steadily growing stream of customers into your business day after day, month upon month, for years to come. Marketing mavens Jimmy Vee and Travis Miller team up with celebrated rainmaker Joel Bauer to show you how to attract customers naturally. Following ideas and methods that have been thoroughly tested and proven by the savviest marketers in a broad spectrum of industries, you'll learn how to control, navigate, and respond to changes in that constantly evolving consumer landscape. Listen to Gravitational Marketing and find out how easy and simple it is to naturally attract a steady steam of qualified buyers who seek you out, pay more, stay longer, and refer everyone they know. Författare: Travis Miller,Joel Bauer,Jimmy Vee

Uppläsare: Travis Miller

Förlag: Gildan Media Corp

Hjältarna på Telefonplan

Historien om en av svenskt näringslivs största omvändningar visar bland annat hur kritisk kommunikationen är för ett företags lönsamhet. Ett Ericssonbolag med 24 000 anställda i bottenlös kris. Ingen trodde att det kunde räddas. Men det gick! Ett gäng mossiga ingenjörer som ingen trodde på, slog världen med häpnad. På tre år vände de miljardförlust till miljardvinst. Om detta handlar denna bok. En ny kommunikationsstrategi blev grunden till denna exempellösa framgång. Med humor och stort engagemang får vi på nära håll följa förändringsprocessen. Författare: Anders Lugn,Ulf Hall

Uppläsare: Kontentan

Förlag: Kontentan

How Music Works

An Enthralling Investigation Into The Mysteries Of Music Have you ever wondered how off key you are while singing in the shower? Or if your Bob Dylan albums really sound better on vinyl? Or why certain songs make you cry? Now, scientist and musician John Powell invites you on an entertaining journey through the world of music. Discover what distinguishes music from plain old noise, how scales help you memorize songs, what the humble recorder teaches you about timbre (assuming your suffering listeners don't break it first), why anyone can learn to play a musical instrument, what the absurdly complicated names of classical music pieces actually mean, how musical notes came to be (hint: you can thank a group of stodgy men in 1939 London for that one), how to make an oboe from a drinking straw, and much more. With wit and charm, and in the simplest terms, Powell explains the science and psychology of music. Clever, informative, and deeply engaging, How Music Works takes the secrets of music away from the world of badly dressed academics and gives every one of us—whether we love to sing or play air guitar—the means to enhance our listening pleasure. Författare: John Powell

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

How to Sell When Nobody is Buying

You are listening to this this book because you need to make more sales fast in an uncertain time. The pressure to sell has never been higher. But as the economy, your industry, and the markets change, does that really mean that people aren't buying anymore? Of course not. First, you have to understand, it's not your fault. You're struggling because the current model for reaching and converting customers is seriously outdated and no longer works. You must develop new skills in a rapidly changing world if you intend to sell. We're in a new economy full of rapidly changing industries and new sales rules apply. Customers have up to the minute information access, a global reach, a social networking mindset, a desire for instant gratification, and expectations of more powerful, high tech experiences. That means you must understand what consumers demand of you before putting products and services in front of them. You need to pick up the tools that connect you to your market, expand your networks, and create a persuasive message that reaches customers where they live. The rules have changed, and only those most adaptable to change will survive. This approach is necessary for everyone in the sales industry. Whether you're a salesperson, a sales manager, are self employed, or are part of a sales team, How to Sell When Nobody's Buying is the one stop resource you need to stand out in the marketplace starting now. Författare: Dave Lakhani

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

In Search of the Obvious

This audiobook could upset a lot of people. It is the first to state the obvious: Marketing is a mess. Jack Trout intends to make the people who made the mess very uncomfortable. Only then will they begin to look for the obvious solutions that will separate their products from their competitors in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense. The search for any marketing strategy is the search for the obvious. We are in an era of killer competition. Category after category is perceived as a commodity. This fact is the central reason the critically important function of marketing is such a mess. It's also why the average chief marketing officer barely lasts beyond two years in the job. In this audiobook, marketing guru Jack Trout clears up the confusion that surrounds the marketing profession. Instead of focusing on segmentation or customer retention or search engine optimization or data mining, marketers should be searching for that simple, obvious differentiating idea. This search should begin with what Trout considers the best book ever written on marketing even though it was published in 1916 and isn't about marketing. Entitled Obvious Adams: The Story of a Successful Business Man, it lays out the five tests of an obvious idea that will lead you to the right marketing strategy for any product. Trout goes beyond the obvious by laying out what gets in the way of this search, like the Internet, advertising people, marketing people, Wall Street, research, even the future. These are all huge distractions that keep marketers from their most important task: differentiating their products. To bring these principles for finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal Mart, newspapers, and the bewildering beer business. Författare: Jack Trout

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

In the Land of Difficult People

Once upon a time, people wrote fables featuring untrustworthy ravens, wicked wolves, insincere monkeys, and power hungry lions. Told repeatedly through generations and spread throughout the world, classic stories abound in which noble heroes and heroines matched wits with these typically treacherous beasts. But what's that you say? You feel as though you're surrounded by just these sorts of characters at work? Well, you're not alone. In the Land of Difficult People presents dozens of timeless folk tales from around the world and applies the lessons we can learn from them to present day work situations, showing how you can best maneuver around the equally challenging personalities found in your own workplace. You'll meet the eight major types of difficult people (animals!) and learn how to handle scary or insecure bosses, self interested coworkers, and other figures so perfectly mirrored in these delightful and enlightening tales. The stories collected here show how using classic street smarts and some not so common sense you can win the day against snakelike gossipmongers, kingly tyrants, backstabbing tricksters and all other workplace 'beasts.' Each story in this amusing collection is followed by practical advice with smart, adaptable options you can use to manage any situation involving even the toughest of characters. Whether you're dealing with a hostile boss, an untrustworthy coworker, or a poorly communicating client, you'll find the solutions you need resonating throughout these timeless tales. Equal parts entertainment and guidance, In the Land of Difficult People is filled with invaluable wisdom that will lead you to a happily ever after ending every time. Författare: Terrence Gargiulo,Gini Graham Scott

Uppläsare: Terrence Gargiulo,Gini Graham Scott

Förlag: Gildan Media Corp

Innovation is Everybody's Business

Innovation isn't something you do after you get your work done. It's how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results. In this practical road map to becoming irreplaceable, global innovation guru and bestselling author Robert B. Tucker reveals why honing your I Skills (Innovation Skills) may be the smartest career move you'll make. Based on interviews with 43 innovation adept managers and individual contributors, Innovation Is Everybody's Business guides you in: • Mastering the seven essential I Skills you need to become indispensable • Unleashing the “mindset, skillset, and toolset of the innovator” that enable you to anticipate and rise to the challenges your organization faces in a hypercompetitive era • Developing your Personal Innovation Strategy to address the critical components of becoming irreplaceable • Assaulting your assumptions at the personal, organizational, and industry levels • Building tools for work life balance and creating your own job satisfaction If you're ready to stop talking about innovation and start adding value today–in your job, department, or organization–you're ready to benefit from the powerful message of Innovation Is Everybody's Business. “Filled with powerful examples of ordinary business people using their creativity to grow their companies, Tucker's audio book is a practical and effective guide to help you open your mind for innovation.” —ROGER VON OECH, author of A Whack on the Side of the Head and the Creative Whack Pack Författare: Robert Tucker

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Leadership Challenge

Förmågan att leda ligger i vad du gör, inte i vem du är. Tjugo års forskning och tiotusentals intervjuer visar hur du som ledare får andra att vilja prestera något utöver det vanliga. Författare: James Kouzes,Barry Posner

Uppläsare: Kontentan

Förlag: Kontentan

Lycka Till!

Det tog Alex Rovira Celma och Fernando Trías de Bes bara åtta timmar att skriva boken. Men å andra sidan tog det tre år att skapa den. De som bara ser de åtta timmarna tror att de hade ren tur. De som begrundar de tre åren inser att de sökte efter turen och på så sätt lade grunden för den eviga lyckan. Lycka till! har redan hunnit bli en klassiker inom business book genren och används flitigt av företag världen över för att inspirera personalen både på jobbet och i privatlivet. Författare: Alex Rovira,Fernando Trias de Bes

Uppläsare: Stefan Sauk

Förlag: Storyside

Långtidsfrisk

Det går att minska sjukskrivningarna radikalt. Företagen kan få fler att känna sig vid god hälsa. Enorma vinster, mänskliga, företagsekonomiska och samhällsekonomiska väntar. Det visar bland annat exemplet Fors bruk. Här får du recepten. Författare: Johnny Johnsson,Anders Lugn & Birger Rexed

Uppläsare: Kontentan

Förlag: Kontentan

Managing Knock Your Socks Off Service

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of Managing Knock Your Socks Off Service provides listeners with up to the minute advice on how they can create world class service both in their operations and through their people, whether they work with customers face to face, on the phone, or in e space. Revamped with new examples, stories, and research, this audiobook gives readers practical, proven ways to: Find and retain service oriented people Get to know customers intimately Build a service vision Train and coach Create and maintain a service management process that aligns people, systems, and customers Involve and empower employees Recognize and reward good performance Filled with examples from service standard setters, such as Fed Ex, QVC, and others, Managing Knock Your Socks Off Service shows how to create great service on a day to day, real time, every time basis. Författare: David Zielinski,Ron Zemke,Chip R. Bell

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

Marketing In The Age of Google

In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non ad based search acquisition will make it central to their marketing mix, and can connect with high quality customers for long term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the “organic” searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to: Integrate search strategy into all aspects of your business Cut through the data and get the actionable metrics you need Use data about what people are searching for as a valuable market research tool Get your company found through social media And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities—and give you a major advantage over competitors. Författare: Vanessa Fox

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

Marketing Professional Services

Den nya utgåvan av Philip Kotlers Marketing Professional Services visar hur ett kunskapsföretag bör marknadsföra sig under de förutsättningar som råder i dag. Författare: Philip Kotler

Uppläsare: Kontentan

Förlag: Kontentan

Negotiate Your Way To Riches

Unlike any negotiating book you've ever heard! If you buy or sell anything personally or professionally, this audiobook can make or save you a fortune! This complete guide to negotiating great deals gives you step by step instructions to get anything you want for personal or business use for a fraction of the asking price...or, better yet, no money at all! Peter Wink, a recognized master negotiator, will teach you: How to develop the 'negotiator's mindset' How to negotiate the best price on every personal or business purchase Thirty six specialized negotiation tactics you can use immediately Ways to expose the other side's open and hidden agendas Five of the most unethical negotiation tactics that can be used against you Eleven tips for excellent communication during negotiations Eight common causes of conflict during negotiations and how to avoid them How to tell if the 'other side' is bluffing Nine types of power you can use in any negotiation How to get people to trust you A seating arrangement that automatically gives you the advantage during negotiations How to use different types of discounts to your financial advantage How to predict the other side's next move by reading them like a children¹s book Step by step instructions to negotiate for salaries, raises, benefits, and other perks And much more! Författare: Peter Wink

Uppläsare: Peter Wink

Förlag: Gildan Media Corp

Now, Build a Great Business

Don't be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business. Packed with insights from face to face interviews with world class business leaders (Tony Hsieh of Zappos, Virgin Brands' Richard Branson, Ingvar Kamprad of IKEA, Charles Schwab, and many others), this audio book distills a wealth of ideas and practices to uncover the core ingredients of successful organizations. Step by step instructions and a compelling big picture overview show you exactly how to: ✩ Become a great leader—and get extraordinary results from everyone around you ✩ Develop a great business plan—and structure your company to maximize every resource ✩ Surround yourself with great people who are motivated to give their best ✩ Offer a great product or service—identifying exactly what your market needs ✩ Design a great marketing plan—and position your business as the preeminent provider ✩ And much more! You'll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you're doing at each step along the way. The clear cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you'll ever put your hands on. Författare: Mark Thompson,Brian Tracy

Uppläsare: Brian Tracy,Mark Thompson

Förlag: Gildan Media Corp

Ride of a Lifetime

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70 person plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one of a kind choppers in the world with unrivaled passion, creativity, and honesty. In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart commonsense business wisdom works for businesses both big and small in any industry. Here, listeners will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. The Ride of a Lifetime is a smart, tough as nails guide to business success that every entrepreneur should hear. Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime. Författare: Paul Teutul

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Sanningen om Ikea

Efter 20 år nära maktens centrum på Ikea har Johan Stenebo skrivit en avslöjande bok om vad som döljer sig bakom Sveriges mest framgångsrika företag. Fram träder en organisation där kvinnor och människor med utländsk härkomst får allt svårare att göra karriär en organisation med en osäker framtid under sönerna Kamprad. Författare: Johan Stenebo

Uppläsare: Reine Brynolfsson

Förlag: Ica Bokförlag

Second Declaration

The Second Declaration opens with a fascinating 'Chinese Dream' and turns it into the common dream of all mankind. Absolutely original, with vivid style, verve, imagination and sharp view points, The Second Declaration is a fascinating vision of future economies, the development trends of future cultures, and the development trends of future mankind. This audiobook is overly stuffed with information covering high technological, anthropological, esthetic, literary, economic, political and scientific histories of the orient and occident all of which allows you to enjoy 'a luxurious feast of wisdom and knowledge'. Peter Drucker, Father of Modern Management, said: 'The next information revolution is not a revolution in technology, machinery, techniques, software, or speed; it is a revolution in CONCEPTS.' The Second Declaration ignites this revolution. It elucidates the truth that the future determines the present. Today, in an era characterized by unprecedented changes, it is absolutely essential that everyone learn how to understand the future, cope with the future and manage the future. The Second Declaration teaches us how. Författare: Wang Xiaoping

Uppläsare: Marguerite Gavin

Förlag: Gildan Media Corp

Så blir du en stjärnsäljare 

Går din försäljning trögt? Vill du hitta motivationen att sälja igen? Känner du dig ensam och behöver stöd? Lyssna på Så blir du en stjärnsäljare. Du får en konkret 11 punktsplan som gör att du blir en stjärnsäljare, om du följer råden. Du KAN göra det! Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Så här kan alla svenskar bli miljonärer

Hur blir man rik? Följ de enkla råden i den här boken och ha inte för bråttom så har du stora möjligheter att bygga upp en förmögenhet. Per H Börjesson som själv gått från aktieamatör till börsexpert hjälper dig att bygga upp den kompetens du behöver för att välja rätt i det stora utbudet av finansiella tjänster. Författare: Per H Börjesson

Uppläsare: Kerstin Andersson

Förlag: HörOpp!

Säljchefens speedbok

Hur får du dina säljare att säga rätt saker till kunden? Hur hjälper du dom att öka takten och våga gå på fler avslut? Hur skapar du en inspirerande miljö som får alla att se på arbetet som mer än bara ett jobb? Lyssna på Säljchefens speedbok! Du får massor av konkreta tips som hjälper dig att öka det positiva trycket i säljgruppen. Författare: Max Söderpalm

Uppläsare: Johan Lindqvist

Förlag: Soderpalm Publishing

Ta skit! Och gör det till guld

Många har fått lära sig att inte ta skit från någon. Inte från chefer, kollegor, kunder, familj eller vänner. Annika R Malmberg säger precis tvärtom: Ta skit! I sin bok Ta skit! Och gör det till guld berättar hon om vinsterna med att bli bättre på att ge och ta kritik och menar att rätt använd kritik leder till att vi utvecklas snabbare, blir mer omtyckta och får bättre relationer. Genom att läsa Ta skit! Och gör det till guld, följa checklistorna och göra övningarna lär du dig att rikta din energi så att det som i början gör ont kan användas till att göra dig starkare och ännu mer framgångsrik. Lär dig den sköna konsten att göra guld! Annika R Malmberg är en av Sveriges främsta inspiratörer. Hon har tränat och inspirerat tusentals människor till ökad personlig framgång och bättre konkreta resultat. Hon är en uppskattad och flitigt anlitad talare och släpper nu sin första bok: Ta skit! Och gör det till guld. Författare: Annika R. Malmberg

Uppläsare: Annika R. Malmberg

Förlag: Soderpalm Publishing

Ta vara på motgångarna

Varför går det, trots motgång, så bra för vissa människor? Kan man coacha sig själv till framgång? Denna inspirationsföreläsning med Annika R Malmberg handlar om hur du kan bli bättre på att vända motgång till framgång. Den handlar också om att den högsta lyckan kommer av ansträngning, och att man inte upplever riktig motivation om man inte också anstränger sig. Annika R Malmberg är en av Sveriges främsta inspiratörer. Hon har tränat och inspirerat tusentals människor till ökad personlig framgång och bättre konkreta resultat. Hon är en uppskattad och flitigt anlitad talare och hösten 2009 släppte hon sin första bok: Ta skit! Och gör det till guld. Författare: Annika R. Malmberg

Uppläsare: Annika R. Malmberg

Förlag: Soderpalm Publishing

The Anatomy of Buzz

The Anatomy of Buzz Creating Word of Mouth Marketing visar hur du får fler att prata om ditt företag, din produkt eller, för den delen, om dig själv. För många produkter betyder detta produktprat mer än dyra reklamkampanjer. Och Internet gör det än viktigare. Författare: Emanuel Rosen

Uppläsare: Kontentan

Förlag: Kontentan

The Art of Business Seduction

Become a Master of Business Seduction in just 30 Days In business, you need an edge. In every business situation—to get that job, get that promotion, lead that negotiation, make that sale—you need to win people over. In highly competitive situations, you need to stand out, get noticed, and be remembered. The Art of Business Seduction gives you the edge you need. This is a concise personal success plan that teaches you how to make the smart moves and say the right things to succeed in any business setting. As the “Business Seducer,” Mark Jeffries utilizes the new power of seduction to provide you with a proven system for becoming a Master of Business Seduction, giving you the tools to size up any business situation, think and act on your feet, and get exactly what you want. After only thirty days of using the author's straight forward L WAR (Listen, Watch, Anticipate, React) approach, you'll be able to: • Translate the subtle clues in the voice, body language, and handshake of whoever you're engaging • Maximize the persuasiveness of what you say and how you say it • Use networking secrets to seize opportunities and beat your competition • Hone your “elevator pitch” • Deploy your Personal Brand • And more! So much in business success depends on first impressions, personal interactions, and other intangible aspects of your behavior. Embrace this important skill set, develop your abilities, and remove those habits that work against you. Get The Art of Business Seduction and give yourself the tools to attract and win people over, so you can enjoy breakthrough results in business and life. Författare: Mark Jeffries

Uppläsare: Mark Jeffries

Förlag: Gildan Media Corp

The End of Advertising as We Know It

Reklamen är den del av marknadsföringen där företagen gör flest misstag och kastar mest pengar i sjön. Det beror till stor del på att traditionell reklam sällan fungerar. Varför? Sergio Zyman, tidigare marknadschef för Coca Cola, ger svar på den frågan och visar vad du bör göra i stället. Författare: Sergio Zyman

Uppläsare: Kontentan

Förlag: Kontentan

The Energy Bus

'It's Monday morning and George walks out the front door to his car and a flat tire. But this is the least of his problems. His home life is in shambles and his team at work is in disarray. With a big new product launch coming up in 2 weeks for the NRG 2000 he has to find a way to get it together or risk losing his marriage and job. Forced to take the bus to work, George meets a unique kind of bus driver and an interesting set of characters (passengers) that over the course of 2 weeks share the 10 rules for the ride of his life... and attempt to help him turn around his work and team and save his job and marriage from an almost inevitable destruction.' In the mode of other best selling business fables The Energy Bus, takes listeners on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment at work and at home. Everyone faces challenges. And every person, organization, company and team will have to overcome negativity and adversity to define themselves and create their success. No one goes through life untested and the answer to these tests is positive energy the kind of positive energy consisting of vision, trust, optimism, enthusiasm, purpose, and spirit that defines great leaders and their teams. Drawing upon his experience and work with thousands of leaders, sales professionals, teams, non profit organizations, schools, and athletes, Gordon infuses this engaging story with keen insights, actionable strategies and a big dose of positive infectious energy. For managers and team leaders or anyone looking to turn negative energy into positive achievement The Energy Bus provides a powerful roadmap to overcome common life and work obstacles and bring out the best in yourself and your team. When you get on The Energy Bus you'll enjoy the ride of your life! Författare: .

Uppläsare: .

Förlag: Gildan Media Corp

The Future of Power

POWER EVOLVES In the sixteenth century, control of colonies and gold bullion gave Spain the edge; seventeenth century Netherlands profited from trade and finance; eighteenth century France gained from its larger population, while nineteenth century British power rested on its primacy in the Industrial Revolution and its navy. In the era of Kennedy and Khrushchev, power resources were measured in terms of nuclear missiles, industrial capacity, and numbers of men under arms and tanks lined up ready to cross the plains of Eastern Europe. But the global information age of the twenty first century is quickly rendering these traditional markers of power obsolete, remapping power relationships. In The Future of Power, Joseph S. Nye, Jr., a longtime analyst of power and a hands on practitioner in government, delivers a new power narrative that considers the shifts, innovations, bold technologies, and new relationships that will define the twenty first century. He shows how power resources are adapting to the digital age and how smart power strategies must include more than a country's military strength. Information once reserved for the government is ow available for mass consumption. The Internet has literally put power at the fingertips of nonstate agents, allowing them to launch cyberattacks on governments from their homes and creating a security threat that is felt worldwide. But the cyberage has also created a new power frontier among states, ripe with opportunity for developing countries. At the beginning of the twenty first century, America had about a quarter of the world's product but only 5 percent of its population. It was indisputably the most powerful nation in the world, unsurpassed in military strength and ownership of world resources. Today, China, Brazil, India, and others are increasing their share of world power resources, but remain unlikely to surpass America as the most powerful nation if the United States adopts new strategies designed for a global information age. The Internet's ultimate impact on the nature of power is a concern shared by nations around the world. The Future of Power, by examining what it means to be powerful in the twenty first century, illuminates the road ahead. Författare: Joseph Nye

Uppläsare: Erik Synnestvedt

Förlag: Gildan Media Corp

The Great Reflation

The extended bubble in the credit, housing, and financial markets created twenty five years of artificial prosperity and wealth. The bubble has burst and much of that inflated wealth is gone. The government has attempted to pump air back into the bubble in a financial experiment of unprecedented magnitude. The goal is to get markets up, save banks and corporations, and reduce unemployment. This has created another artificial world and will have unintended consequence—both bullish and bearish. One thing is certain, financial turbulence will be greatly increased. In The Great Reflation, author Tony Boeckh, a forty year market veteran, helps you understand this new world of money and how it will play out for investments and business. Engaging and insightful, this timely guide provides you with the tools to navigate tomorrow's rapidly evolving financial landscape. Divided into three comprehensive parts—Financial Instability; The Markets: Preparing for the New Investment Environment; and The Future: Is a Return to Lasting Stability Possible?—The Great Reflation will help you come to grips with our volatile new world and acquire a framework for understanding and controlling ris as well as preserving and enhancing wealth. This audio book: • Arms you with practical insights that will allow you to evaluate different investment options and manage your money more effectively • Explores the implications of the end of the private debt cycle, the rise of the government debt cycle, the new age of private thrift, and the threats to the U.S. dollar and global financial system • Reveals proper portfolio diversifications strategies as well as how you can profit from the Great Reflation • And much more • Engaging and informative, The Great Reflation provides inverstors with the knowledge, insights, background, and tools for both building and protecting wealth, and allows you to find financial opportunities in the economic challenges that lie ahead. Författare: J Boeckh

Uppläsare: Don Hagen

Förlag: Gildan Media Corp

The Little Book of Behavioral Investing

Little book, big profits.... Here is a detailed guide to overcoming the most frequently encountered psychological pitfalls of investing. Bias, emotion, and overconfidence are just three of the many behavioral traits that can lead investors to lose money or achieve lower returns. Behavioral finance, which recognizes that there is a psychological element to all investor decision making, can help you overcome this obstacle. In The Little Book of Behavioral Investing, expert James Montier, one of the world's foremost behavioral analysts, takes you through some of the most important behavioral challenges faced by investors. Montier reveals the most common psychological barriers, clearly showing how emotion, overconfidence, and a multitude of other behavioral traits, can affect investment decision making. This book: Offers time tested ways to identify and avoid the pitfalls of investor bias Discusses how to learn from our investment mistakes instead of repeating them Explores the behavioral principles that will allow you to maintain a successful investment portfolio Written in a straightforward and accessible style, The Little Book of Behavioral Investing will enable you to identify and eliminate behavioral traits that can hinder your investment endeavors and show you how to go about achieving superior returns in the process. Författare: James Montier

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Little Book of Big Dividends

Everyone needs to invest, but where do you invest during bear markets? The massive stock declines over the past year have eroded savings, but this doesn't mean you should stuff your money into a mattress. It needs to be put to work, getting some return so that it will grow. Smart investors will turn to high dividend paying stocks to get a stable and growing stream of income. Dividend investing which provides an income beyond any gain in the share price may be the investor's best weapon. Dividends are safe, largely reliable, and maybe at the their cheapest levels in many years. While the best paying dividend stocks of recent years, such as financials, took a huge beating in 2008, opportunities will abound in 2010 and beyond if you know where to look. In The Little Book of Big Dividends, dividend stock expert Chuck Carlson presents an action plan for dividend hungry investors. You'll learn about the pitfalls, how to find the opportunities, and how to construct a portfolio that generates big, safe dividends easily through the BSD (Big, Safe Dividends) formula. If you're a bit adventurous, Carlson has you covered and will teach you how to find big, safe dividends in foreign stocks, preferred stocks, ETFs, real estate investment trusts, and more. This book: Contains the simple tools, strategies, and recommendations for finding big, safe dividends Helps you put a complete portfolio together that pays dividends every month Tells you the top dividend paying stocks with their dividend payment dates It doesn't get any easier than this, and in these turbulent times, you can't afford to ignore the power of dividends. Read The Little Book of Big Dividends and gain a better perspective of how you can protect yourself for the future. Författare: Terry Savage,Charles B. Carlson

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

The Little Book of Main Street Money

In The Little Book of Main Street Money, Clements brings us back to basics, with common sense suggestions for intelligent money management. Chock full of financial guidance that will stand up in any market, the book also reflects a financial philosophy that Clements has developed over a lifetime of watching Wall Street and writing about money and that is even more important in the current volatile market. From the big picture (home, retirement, financial happiness) to the micro (taxes, inflation, investment costs), he offers clear cut advice for taking control of your financial life, detailing the strategies needed to thrive in today's tough economic times. The 21 truths outlined throughout this book are a guiding light for everyone, young and old, whether starting out or soon retiring. Each chapter reads like a Clements column clear, pithy, and feisty. From the obvious to the counterintuitive, the truths will bolster your returns, cut your costs, and give you financial peace of mind. Collectively, the 21 truths show you how to think about your entire financial life not just stocks and bonds, but your home, your debts, your financial promises to your children, your income earning ability, and so much more. They will help you not only survive today's treacherous financial terrain, but also prepare you for success tomorrow. Renowned for his spirited writing and shrewd investment guidance, Clements is the sane voice investors need to stay grounded in the midst of so much financial insanity. Författare: .

Uppläsare: .

Förlag: Gildan Media Corp

The Long Tail

In this ground breaking book, Chris Anderson shows that the future of business does not lie in hits – the high volume end of a traditional demand curve – but in what used to be regarded as misses – the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Författare: Chris Anderson

Uppläsare: Christopher Nissley

Förlag: Random House

The Medicine Man of Business

The cumulative wisdom of a team of business experts is distilled in these practical principles for evaluating and correcting unsound business behaviors before they adversely affect profitability. Business leaders with a broad spectrum of sales and marketing credentials in small and large companies examine universal problems and suggest remedies appropriate for any business. Common pitfalls such as seeking comfort zones, adopting a survival or bunker mentality, and doing one thing well while ignoring other crucial areas are specified and addressed. Three strategic actions guaranteed to rescue a company from stagnation are outlined, with practical applications for any business venture. Citing examples in the lifestyle, financial, technical, advertising, and manufacturing sectors, this guide suggests ways to wring the most out of every marketing dollar and bring out the best in every employee. Författare: Terry Patryluk

Uppläsare: Terry Patryluk

Förlag: Gildan Media Corp

The Seven Lost Secrets of Success

During the 1920s and 1930s, Bruce Barton was a household name in America a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best selling books that put his name on everyone's lips. Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992 Vitale published The Seven Lost Secrets of Success and, 19 printings later, the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton. Part advertising how to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton, including a 1925 sales letter that drew an astounding 100 percent response, this audiobook is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade. But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune. They'll do the same for you. Författare: Joe Vitale

Uppläsare: Joe Vitale

Förlag: Gildan Media Corp

The Unemployed Millionaire

Have you ever imagined what it would be like to earn millions while you sit on the beach and enjoy your life? In The Unemployed Millionaire, you'll learn why it's no longer a pipe dream but a real possibility. The lowering of trade barriers and the emergence of the Internet have made it possible for almost anyone to set up a business from anywhere. Whether you're on a beach in Bali or a cruise ship in Alaska, the Internet lets you instantly market your products and services to millions of consumers around the world. Making money today is a matter of click and order, not brick and mortar. The Unemployed Millionaire shows you how to capitalize on this growing trend and shatters the myth that making millions requires huge capital investments, years of experience, or long hours stuck in a stuffy office. Inside, Matt Morris gives you the same tactics he used to climb out from under $30,000 in debt on his way to generating a staggering $20,000,000 in a few short years. You'll also learn: Proven ways to earn your first profits online in less than a week How to easily set up and market a website, or better yet, have someone else do it for you Five simple strategies to crush your competition A step by step process to recruit joint venture partners to market your website the same exact system Morris used to recruit three partners who earned him over $1 million each An easy to implement three step management system you can use to run your entire empire while you travel the world, or whatever else your heart desires If you know where you want to be and it's not stuck in a dead end job read The Unemployed Millionaire and change your life today. Författare: Matt Morris,Wallace Wang

Uppläsare: Matt Morris

Förlag: Gildan Media Corp

The Worst-Case Scenario Business Survival Guide

How to Survive the Recession, Handle Layoffs, Raise Emergency Cash, Thwart an Employee Coup, and Avoid Other Potential Disasters! Don't Panic. Be Prepared. Have a Plan. Layoffs. Sales slumps. Dangerously low morale. Extreme cash tightness. Reorganizations. It's a scary world out there. Times are as tough as they've been in decades. More than ever before, companies are struggling to make ends meet, having to cut costs, lay off employees, delay new endeavors—and focus almost exclusively on SURVIVAL. And until now, there's never been a good, clear, step by step guide for businesses facing such sudden turns for the worse. This Audio Book May Save Your Business. Written by Worst Case Scenario creator and entrepreneur David Borgenicht, bestselling new business superguru Mark Joyner, and many other business experts, you'll learn: • How to Stay in Business When You Can't Make Payroll • How to Fend Off an Employee Coup • How to Perform Emergency Surgery on Your Overhead And many more answers to the most dangerous situations your business will ever encounter. Most importantly, you'll get the basic training you need to make sure you're prepared—and that this NEVER HAPPENS AGAIN. Författare: David Borgenicht,Mark Joyner

Uppläsare: Harry Nelson

Förlag: Gildan Media Corp

Think Again

Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even with the disastrous result staring them in the face? And how can you be sure you're making the right decision without the benefit of hindsight? Sydney Finkelstein, Jo Whitehead, and Andrew Campbell show how the usually beneficial processes of the human mind can become traps when we face big decisions. The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail our decision making. Think Again offers a powerful model for making better decisions, describing the key red flags to watch for and detailing the decision making safeguards we need. Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how you can avoid the same fate. Författare: Andrew Campbell,Sydney Finkelstein,Jo Whitehead

Uppläsare: Walter Dixon

Förlag: Gildan Media Corp

Tjäna pengar på Internet när du sover

Anders Sjöberg kodade sin första webbsajt 1994 när han startade annonstidningen Lila Tidningen. Sedan 1999 har han arbetat heltid med internet och startat flera lönsamma affärsområden, däribland den välbesökta sajten Gravid.se I denna bok visar han på nio helt skilda områden där han idag tjänar pengar på sina internetföretag. Boken lämpar sig dels för de som är sugna på att skaffa sig en passiv inkomst och dels för de som på sikt hoppas kunna leva på sin nystartade internetverksamhet. Författare: Anders Sjöberg

Uppläsare: Harald Leander

Förlag: HörOpp!

Upside of the Downturn

Some businesses and some people will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of America's most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. The dozens of top performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth.Colvin's 10 solidly grounded strategies will increase your company's competitiveness and build its long term value. Författare: Geoff Colvin

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

What I Didn't Learn in Business School

Meet Justin Campbell. He's a newly minted MBA who's landed a coveted job in consulting. He's headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven't yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state of the art strategy tools to analyze various possibilities. Justin is energized by this challenging assignment, but soon finds the application of his strategy toolkit isn't as straightforward as he'd expected. The political and organizational forces swirling within HGS complicate his analyses and test his fundamental understanding of important strategic concepts. Justin and his cohorts aren't “real”—What I Didn't Learn in Business School is a business novel. But they're realistic: they're just like us. They are humans, not human resources, and they each have their own personality, motives, and skills. Their story reveals both the strengths and the limitations of common strategy tools. And it demonstrates tactics for navigating the messy organizational dynamics that can make or break a company's efforts to craft successful strategies. This engaging audio book uses the power of story to present potent lessons for anyone seeking to excel at strategy management. The action moves quickly, and at the end of each chapter, you'll find provocative questions that help you tease out vital insights that you can apply in your own work. What I Didn't Learn in Business School is a compelling listen—whether you're a recent business school grad struggling to apply your new knowledge or an experienced leader who already knows that no strategy is created in a vacuum. Författare: Trish Clifford,Jay Barney

Uppläsare: Sean Pratt

Förlag: Gildan Media Corp

When Teams Work Best

Resultatet av intervjuer med 6.000 medlemmar och ledare i arbetsgrupper, projektgrupper och ledningsgrupper visar vad som krävs för att en grupp ska lyckas. Författare: Carl Larson,Frank LaFasto

Uppläsare: Kontentan

Förlag: Kontentan

Working For You Isn't Working For Me

In their best seller Working with You Is Killing Me, Katherine Crowley and Kathi Elster taught readers how to free themselves from emotional traps created by difficult colleagues. Now they apply their research and insights to the challenges of 'toxic bosses'. Sooner or later, we all work for someone we can't stand. When that happens, some people quit, some suffer in silence, and others cope by sulking, obsessing, avoiding, or retaliating. But it's better to take control by applying the four step process in this book: Detect: Am I crazy or is my boss driving me crazy? Detach: Accept that you can't change your boss, but you can take back your power. Depersonalize: Learn to take your supervisor's behavior less personally. Deal: Devise a plan to get what you need, manage your boss, and move your career forward. Filled with concrete examples, this book will help readers take back their power from even the most challenging bad bosses chronic critics, yellers, unconscious discriminators, control freaks, pathological liars, and more. Författare: Katherine Crowley,Kathi Elster

Uppläsare: Marguerite Gavin

Förlag: Gildan Media Corp

You Can Still Win!

If you really want to win, listen to Andre Taylor. Anyone can talk about winning, but he knows first hand what it takes for individuals and organizations to succeed. For more than 25 years, Andre Taylor has studied winning and has helped turn companies into market leaders. As an executive in corporate America, he worked for underdogs that fought their way in competitive, rough and tumble, international markets and went on to dominate their niches. As an entrepreneur, he started a company in his basement with a folding chair and telephone propped up on a cardboard box. His firm walloped companies 100 times bigger and grew to redefine an industry. He's had tough challenges: a house that burnt to the ground in the dead of winter, an under funded and understaffed team of young business warriors who won anyway, and paralyzing personal and business reversals. Yet he's learned how to win under the most difficult circumstances and he wants to help you do the same. Författare: Andre Taylor

Uppläsare: Andre Taylor

Förlag: Gildan Media Corp